Article Sidebar

Download
PDF
Statistic
Read Counter : 598 Download : 562

Main Article Content

Abstract

The advancement of communication and information technology is increasing rapidly. Utilization of the Internet is an inseparable part of people's lives, so that many companies use internet services for both personal and business activities. The e-commerce business is Tokopedia. The reason of this take a look at is to decide and examine the influence of hedonic buying motivation, shopping way of life, positive emotion, and variety of selection on impulse searching for in Tokopedia online shop. The population in this study are consumers who use the Tokopedia application. The sample used turned into 100 respondents. The sampling technique is non opportunity sampling method. The method used is purposive sampling. The trying out tool used is SPSS. The test stages executed had been validity test, reliability test, normality take a look at, multicollinearity take a look at, heteroscedasticity take a look at, a couple of linear regression test, t test, F test, and coefficient of determination. The results of this study indicate that partially hedonic buying motivation, shopping way of life, positive emotion and variety of selection on impulse searching for in Tokopedia online shop. Simultaneously hedonic buying motivation, shopping way of life, positive emotion and variety of selection on impulse searching for in Tokopedia online shop.

Keywords

hedonic buying motivation shopping way of life Positive Emotion variety of selection impulse searching

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Putri Ekanova, A., Anisah, A., Handrijaningsih, L., & Mariani T.R, S. (2022). The Impact of Hedonic Buying Motivation, Shopping Way of Life, Positive Emotion, and Variety of Selection on Impulse Searching for in Tokopedia Online Shop. Ilomata International Journal of Social Science, 3(1), 51-60. https://doi.org/10.52728/ijss.v3i1.408

References

  1. Ajagbe, M. A., Long, C. S., & Solomon, O. (2014). The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC. Procedia - Social and Behavioral Sciences, 129, 164–171. https://doi.org/10.1016/j.sbspro.2014.03.662
  2. Alzayat, A., & Lee, S. H. (Mark). (2021). Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment. Journal of Business Research, 130, 348–363. https://doi.org/10.1016/j.jbusres.2021.03.017
  3. Andani, K., & Wahyono, W. (2018). Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion. Management Analysis Journal, 7(4), 448–457. https://doi.org/10.15294/maj.v7i4.24105
  4. Atulkar, S., & Kesari, B. (2017). Satisfaction, loyalty and repatronage intentions: Role of hedonic shopping values. Journal of Retailing and Consumer Services, 39, 23–34. https://doi.org/10.1016/j.jretconser.2017.06.013
  5. Badgaiyan, A. J., & Verma, A. (2015). Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors. Journal of Retailing and Consumer Services, 22, 145–157. https://doi.org/10.1016/j.jretconser.2014.10.002
  6. Badgaiyan, A. J., Verma, A., & Dixit, S. (2016). Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale. IIMB Management Review, 28(4), 186–199. https://doi.org/10.1016/j.iimb.2016.08.009
  7. Bahrah, E. N., & Fachira, I. (2021). The Influence of E-Commerce Marketing on Impulsive Buying Behaviour. Advanced International Journal of Business, Entrepreneurship and SMEs, 3(9), 349–361. https://doi.org/10.35631/AIJBES.39023
  8. Creswell, J. W. (2017). Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed (S. Z. Qudsy (ed.); 3rd ed.). Pustaka Pelajar. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1213690
  9. Evanschitzky, H., Emrich, O., Sangtani, V., Ackfeldt, A.-L., Reynolds, K. E., & Arnold, M. J. (2014). Hedonic shopping motivations in collectivistic and individualistic consumer cultures. International Journal of Research in Marketing, 31(3), 335–338. https://doi.org/10.1016/j.ijresmar.2014.03.001
  10. Haas, A., & Kenning, P. (2014). Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople. Journal of Retailing, 90(3), 428–441. https://doi.org/10.1016/j.jretai.2014.05.003
  11. Horváth, C., & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets. Journal of Business Research, 86, 300–310. https://doi.org/10.1016/j.jbusres.2017.07.013
  12. Khokhar, A. A., Qureshi, P. A. baker, Murtaza, F., & Kazi, A. G. (2019). The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan. International Journal of Entrepreneurial Research, 2(2), 8–12. https://doi.org/10.31580/ijer.v2i2.907
  13. Liu, F., Lim, E. T. K., Li, H., Tan, C.-W., & Cyr, D. (2020). Disentangling utilitarian and hedonic consumption behavior in online shopping: An expectation disconfirmation perspective. Information & Management, 57(3), 103199. https://doi.org/10.1016/j.im.2019.103199
  14. Ozen, H., & Engizek, N. (2014). Shopping online without thinking: being emotional or rational? Asia Pacific Journal of Marketing and Logistics, 26(1), 78–93. https://doi.org/10.1108/APJML-06-2013-0066
  15. Parsad, C., Prashar, S., Vijay, T. S., & Kumar, M. (2021). Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency. Journal of Retailing and Consumer Services, 61, 102554. https://doi.org/10.1016/j.jretconser.2021.102554
  16. Picot-Coupey, K., Krey, N., Huré, E., & Ackermann, C.-L. (2021). Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale. Journal of Business Research, 126, 578–590. https://doi.org/10.1016/j.jbusres.2019.12.018
  17. Pradipto, Y. D., Winata, C., Murti, K., & Azizah, A. (2016). Think Again Before You Buy: The Relationship between Self-regulation and Impulsive Buying Behaviors among Jakarta Young Adults. Procedia - Social and Behavioral Sciences, 222, 177–185. https://doi.org/10.1016/j.sbspro.2016.05.209
  18. Pratminingsih, S., Hayati, N., Sukandi, P., Rahmayanti, R., Sujai, R. A. D. A., & Akbar, Y. K. (2021). The Influence Of Lifestyle, Hedonic Motivation, And Sales Promotion On Impulse Buying. Review of International Geographical Education Online, 11(6), 705–713. https://doi.org/https://doi.org/10.48047/rigeo.11.06.87
  19. Shang, Q., Jin, J., & Qiu, J. (2020). Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals. Neuroscience Letters, 715, 134665. https://doi.org/10.1016/j.neulet.2019.134665
  20. Sinha, S. K., & Verma, P. (2020). Impact of sales Promotion’s benefits on perceived value: Does product category moderate the results? Journal of Retailing and Consumer Services, 52, 101887. https://doi.org/10.1016/j.jretconser.2019.101887
  21. Sofi, S. A., & Najar, S. A. (2018). Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour. European Research on Management and Business Economics, 24(2), 71–81. https://doi.org/10.1016/j.iedeen.2017.12.002
  22. Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (I). Alfabeta. https://cvalfabeta.com/product/metode-penelitian-kuantitatif-kualitatif-dan-rd-mpkk/
  23. Suryaningsih, I. B. (2020). Hedonic Shopping Mediation on Impulse Buying Determinants. Journal of Management and Business, 19(1). https://doi.org/10.24123/jmb.v19i1.426
  24. Themba, O. S., Hamdat, A., Alam, N., & Salam, K. N. (2021). Impulse Buying on users of online shopping. Jurnal Manajemen Bisnis, 8(1), 104–111. https://doi.org/10.33096/jmb.v8i1.674
  25. Wahyuni, D. F., & Rachmawati, I. (2018). Hedonic Shopping Motivation Terhadap Impulse Buying. Jurnal Riset Bisnis Dan Manajemen, 11(2), 9. https://doi.org/10.23969/jrbm.v11i2.701
  26. Zavadskas, E. K., Bausys, R., Kaklauskas, A., & Raslanas, S. (2019). Hedonic shopping rent valuation by one-to-one neuromarketing and neutrosophic PROMETHEE method. Applied Soft Computing, 85, 105832. https://doi.org/10.1016/j.asoc.2019.105832
  27. Zayusman, F., & Septrizola, W. (2019). Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying pada Pelaggan Tokopedia di Kota Padang. Jurnal Kajian Manajemen Dan Wirausaha, 1(1), 360–368. https://doi.org/http://dx.doi.org/10.24036/jkmw0255290
  28. Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48, 151–160. https://doi.org/10.1016/j.ijinfomgt.2019.02.010

DB Error: Unknown column 'Array' in 'where clause'