Perceptions and EV Attributes Influencing Adoption in Indonesia: A TPB Approach
DOI:
https://doi.org/10.61194/ijss.v7i3.2235Keywords:
perception attributes, ev attributes, brand image, attitude, environmental concern, knowledge, ev adoption, subjective norm, perceived behavioral controlAbstract
Electric vehicles (EVs) are considered a promising solution for reducing greenhousegas emissions and environmental impacts. However, public perceptions of EVs remain diverse and are influenced by various factors. This study examines the effects of EV perceptions, perceived environmental benefits, perceived risks, incentive policies, vehicle attributes (design, economic feasibility, functionality, and safety), environmental concern, and knowledge on attitudes toward EVs and their adoption. It also investigates the roles of attitude, subjective norms, perceived behavioral control, and brand image in influencing EV adoption. A quantitative approach was employed using survey data from 296 respondents who had knowledge of EVs but did not own one. The data were analyzed using SmartPLS 3. The results indicate that EV perception, perceived environmental benefits, incentive policies, economic feasibility, functionality, safety, brand image, and environmental concern have significant positive effects on attitudes toward EVs. In contrast, perceived risks and design have negative effects on attitude. Knowledge was found to have no significant effect on either attitude or EV adoption. Design, economic feasibility, functionality, and safety significantly influence brand image. Furthermore, brand image, attitude, environmental concern, subjective norms, and perceived behavioral control positively affect EV adoption. These findings provide new insights into non-user perceptions of EVs in developing countries and identify key factors that encourage consumers to transition from conventional fuel-powered vehicles to EVs.
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