Article Sidebar

Download
PDF
Statistic
Read Counter : 5 Download : 0

Main Article Content

Abstract

This study examines how Integrated Corporate Communication (ICC) strategies shape the credibility of oil and gas companies in securing green loans, responding to growing financial sector demands for transparency and sustainability in the context of global climate action. Focusing on Company X and its interactions with Bank Y, the research addresses how ICC implementation influences perceived eligibility for green financing. By integrating the Competing Values Framework for Corporate Communication (CVFCC) with the Elaboration Likelihood Model (ELM), this study offers novel insights into the underexplored intersection of corporate communication and green financing, particularly in emerging markets where prior studies have often neglected the strategic role of ICC. Employing a qualitative case study grounded in a constructivist paradigm, data were gathered through in-depth interviews with Company X’s communication and sustainability teams and Bank Y officials, complemented by document analysis. The findings reveal that cross-functional communication spanning employee, media, investor, and government relations significantly strengthens sustainability credibility, with both central and peripheral communication strategies proving persuasive in loan assessments. The study concludes that cohesive and transparent ICC enhances the perceived credibility of energy firms, underscoring its vital role as a strategic tool for companies seeking access to sustainable finance in an increasingly scrutinised business environment.

Keywords

Integrated Corporate Communication Credibility Sustainability Strategic Communication Green Loan

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Fannisha, & Doho, Y. D. B. (2025). Integrated Corporate Communication to Enhance Sustainability Credibility in Green Loan Applications: A Case Study in the Oil and Gas Industry. Ilomata International Journal of Social Science, 6(4), 1569-1587. https://doi.org/10.61194/ijss.v6i4.1875

References

  1. Agrawal, A. K., Gans, J., & Goldfarb, A. (2023). The Turing Transformation: Artificial Intelligence, Intelligence Augmentation, and Skill Premiums. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4596067
  2. Agrawal, S., Ray, A., & Rana, N. P. (2024). Effectiveness of sustainability communication on stakeholder engagement: A multi‐method qualitative assessment of sustainable development. Corporate Social Responsibility and Environmental Management.
  3. Albertini, E. (2021). What are the environmental capabilities, as components of the sustainable intellectual capital, that matter to the CEOs of European companies? Journal of Intellectual Capital, 22(5). https://doi.org/10.1108/JIC-06-2020-0215
  4. Amru, R. E., & Novani, S. (2024). Developing a Sustainable Business Model for Early-stage Sustainability and Green Communications Consultancies: A Case Study of Beecomms Indonesia. International Journal of Current Science Research and Review, 07(07). https://doi.org/10.47191/ijcsrr/V7-i7-69
  5. Andriani, R., & Putra, W. B. T. S. (2019). The Intersection of Marketing and Human Resource Disciplines: Employer Brand Equity as a Mediator in Recruitment Process. 4. www.ijisrt.com465
  6. Anser, M. K., Shabbir, M. S., Tabash, M. I., Shah, S. H. A., Ahmad, M., Peng, M. Y. P., & Lopez, L. B. (2021). Do renewable energy sources improve clean environmental-economic growth? Empirical investigation from South Asian economies. Energy Exploration and Exploitation, 39(5). https://doi.org/10.1177/01445987211002278
  7. Azzahra, S. F., Ramadhane, T., Safitra, M. F., Lubis, M., & Suakanto, S. (2023). Stakeholder Management and Communication Management Plan on E-Government Project. 2023 11th International Conference on Cyber and IT Service Management, CITSM 2023. https://doi.org/10.1109/CITSM60085.2023.10455566
  8. Balakhonskaya, L. V., & Balakhonsky, V. V. (2021). Pitching as a Communication Technology and Pitch as a Tool for Investor Relations in the Digital Environment. Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. https://doi.org/10.1109/ComSDS52473.2021.9422852
  9. Belasen, A., & Belasen, A. R. (2018). Integrated Corporate Communication: A Competing Values Perspective. Academy of Management Proceedings, 2018(1). https://doi.org/10.5465/ambpp.2018.11359abstract
  10. Beus, J. M., Solomon, S. J., Taylor, E. C., & Esken, C. A. (2020). Making sense of climate: A meta-analytic extension of the competing values framework. Organizational Psychology Review, 10(3–4). https://doi.org/10.1177/2041386620914707
  11. Bhandari, P. (2021). An Introduction to Correlational Research. Scribbr.
  12. Binder-Tietz, S., Hoffmann, C. P., & Reinholz, J. (2021). Integrated financial communication: Insights on the coordination and integration among investor relations and public relations departments of listed corporations in Germany, Austria and Switzerland. Public Relations Review, 47(4). https://doi.org/10.1016/j.pubrev.2021.102075
  13. Bogna, F., Raineri, A., & Dell, G. (2020). Critical realism and constructivism: merging research paradigms for a deeper qualitative study. Qualitative Research in Organizations and Management: An International Journal, 15(4). https://doi.org/10.1108/QROM-06-2019-1778
  14. Braga, L. D., Tardin, M. G., Perin, M. G., & Boaventura, P. (2024). Sustainability communication in marketing: a literature review. RAUSP Management Journal. https://doi.org/10.1108/RAUSP-10-2023-0205
  15. Brockhaus, J., Buhmann, A., & Zerfass, A. (2023). Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure. Corporate Communications, 28(2). https://doi.org/10.1108/CCIJ-03-2022-0035
  16. Cooper, T., Stavros, C., & Dobele, A. R. (2023). The impact of social media evolution on practitioner-stakeholder relationships in brand management. Journal of Product and Brand Management, 32(8). https://doi.org/10.1108/JPBM-09-2022-4138
  17. Daszkiewicz, M., Mazurek, E., & Pukas, A. (2023). City integrated marketing communication – identification and measurement framework. Argumenta Oeconomica, 50(1). https://doi.org/10.15611/aoe.2023.1.01
  18. De Haas, R., Martin, R., Muûls, M., & Schweiger, H. (2021). Managerial and Financial Barriers to the Net-Zero Transition. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3848393
  19. Degan, K. S. (2021). Communication and Digital Culture in Present Scenario. In Advances in Science, Technology and Innovation. https://doi.org/10.1007/978-3-030-66218-9_6
  20. Dhiba, S. F., & Koan, D. F. (2024). Corporate Sustainability Communication Of Green And Non-Green Companies In Digital Era. Jurnal Aplikasi Akuntansi, 9(1), 200–213. Https://Doi.Org/10.29303/Jaa.V9i1.471
  21. Dreichuk, M., & Sytnyk, Y. (2024). Creating A Sustainable Corporate Culture In The Context Of Green And Digital Economy. Green, Blue and Digital Economy Journal.
  22. El-Sa’ud, P. A., Adityawarman, A., & Putra, W. B. T. S. (2019). Preserving the Existence of Radio through the Utilisation of Instagram. 4, 182–190.
  23. Ezeh, P. A., Olayinka, B. O., Bolaji, R. O., Babangida, S. A., & Olowo-okere, A. (2024). Phenotypic antibiotic susceptibility profile of clinical Enterobacteriaceae isolates from Kaduna State, northwest Nigeria. Access Microbiology, 6(6). https://doi.org/10.1099/acmi.0.000747.v5
  24. Fahmi, M. A., Kostini, N., & Sunaryo Putra, W. B. T. (2022). Exploring hybrid learning readiness and acceptance model using the extended TAM 3 and TPB approach: An empirical analysis. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 321–334. https://doi.org/10.20525/ijrbs.v11i8.2144
  25. Fahmi, M. A., Mukti, M., & Alamsah, U. (2024). Acceptability and Sustainability of Warehouse Management System: Extended Technology Acceptance Model 3 and Sustainable Approach. 13(1).
  26. Fahmi, M. A., Novel, N. J. A., & Putra, W. B. T. S. (2022). The impact of vocational perception on entrepreneurial intention: An empirical analysis of the logistics business study program at Padjadjaran University. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 276–289. https://doi.org/10.20525/ijrbs.v11i8.2193
  27. Fahmi, N., & Ghazali, A. (2024). Evaluating Organizational Culture with the OCAI: Insights from the Competing Values Framework at PT. SGM. International Journal of Current Science Research and Review, 07(07). https://doi.org/10.47191/ijcsrr/V7-i7-93
  28. Fragkos, P., Fragkiadakis, K., & Paroussos, L. (2021). Reducing the decarbonisation cost burden for eu energy-intensive industries. Energies, 14(1). https://doi.org/10.3390/en14010236
  29. Franzoni, S., & Avellino, M. (2020). Sustainability Reporting in International Hotel Chains. Symphonya. Emerging Issues in Management, 1. https://doi.org/10.4468/2019.1.08franzoni.avellino
  30. Globocnik, D., Faullant, R., & Parastuty, Z. (2020). Bridging strategic planning and business model management – A formal control framework to manage business model portfolios and dynamics. European Management Journal, 38(2). https://doi.org/10.1016/j.emj.2019.08.005
  31. Gomez-Trujillo, A. M., Gonzalez-Perez, M. A., & Baena-Rojas, J. J. (2023). Sustainable strategy as a lever for corporate legitimacy and long-term competitive advantage: an examination of an emerging market multinational. European Business Review, Query date: 2023-12-13 22:06:21. https://doi.org/10.1108/ebr-01-2023-0003
  32. González-Márquez, I., & Toledo, V. M. (2020). Sustainability science: A paradigm in crisis? In Sustainability (Switzerland) (Vol. 12, Issue 7). https://doi.org/10.3390/su12072802
  33. Grunwald, G., Schwill, J., & Sassenberg, A. M. (2021). Sustainability project partnerships in times of crisis: conceptual framework and implications for stakeholder integration. Journal of Entrepreneurship and Public Policy, 10(3). https://doi.org/10.1108/JEPP-04-2021-0044
  34. Hamid, A. S. A. (2021). Managerial Perspective On Internal Crisis Communication (Icc). https://doi.org/10.15405/epsbs.2021.06.02.19
  35. Hoffmann, C. P. (2023). Investor Relations as Strategic Communication: Insights from Evolutionary Psychology. International Journal of Strategic Communication, 17(3). https://doi.org/10.1080/1553118X.2023.2230575
  36. Irawan, K. I. (2023, May 27). Peningkatan Pembiayaan Hijau Dirangsang ”Gempuran” Kebijakan. Kompas.Com. https://www.kompas.id/baca/riset/2023/05/25/peningkatan-pembiayaan-hijau-dirangsang-gempuran-kebijakan
  37. IVANOVA-KADIRI, I. (2023). Decoding the DNA of Customer Relationships: the Role of Marketing Diagnostics in the Digital Age. Izvestiya Journal of the University of Economics – Varna, 67(2), 101–109. https://doi.org/10.56065/IJUEV2023.67.2.101
  38. Jun, H., & Kim, M. (2021). From stakeholder communication to engagement for the sustainable development goals (Sdgs): A case study of lg electronics. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158624
  39. Kabeyi, M. J. B., & Olanrewaju, O. A. (2022). Sustainable Energy Transition for Renewable and Low Carbon Grid Electricity Generation and Supply. In Frontiers in Energy Research (Vol. 9). https://doi.org/10.3389/fenrg.2021.743114
  40. Kam, H. J., Mattson, T., & Kim, D. J. (2020). The “Right” recipes for security culture: a competing values model perspective. Information Technology and People, 34(5). https://doi.org/10.1108/ITP-08-2019-0438
  41. Kasmo, A. B. P., & Sukardiman, D. F. (2018). Social Media Health Campaign: An Investigation of Factors Affecting Facebook User’s Attitude and Health Behavioral Intention Among Indonesian Cultures.
  42. Kunaifi, A. (2023). Evaluation of the Raw Material Import Process Using the Authorized Economic Operator Application. 12(4).
  43. Latyshev, K., Moroz, O., & Bilyk, M. (2023). Model Of Implementation Of The Communication Strategy Of Brands In The Digital Environment.
  44. Makwambeni, B., & Matsika, B. (2022). Toward Symmetry: An Assessment of Stockholder Communication Practices in South Africa. SAGE Open, 12(3). https://doi.org/10.1177/21582440221116333
  45. Mato-Santiso, V., Rey-García, M., & Sanzo-Pérez, M. J. (2021). Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder relationship marketing. Public Relations Review, 47(4). https://doi.org/10.1016/j.pubrev.2021.102074
  46. Mesaroş, F., & Tănăsescu, I. A. (2021). Integrated Strategic Communication in Romanian Organizations. 208–217. https://doi.org/10.18662/lumproc/gekos2021/18
  47. Nabila, N. M., Zulkarnain, I., & Kurniawati, D. (2024). Corporate Communication in Growing Internal Relations of Employees PT. Pupuk Indonesia Sales Department Region 1 North Sumatera. Indonesian Journal of Advanced Research, 3(1). https://doi.org/10.55927/ijar.v3i1.7922
  48. Naumov, E. A. (2024). Sustainable Economic Development: Theory of Institutional Constructivism. Economics: The Strategy and Practice, 19(1), 46–56. https://doi.org/10.51176/1997-9967-2024-1-46-56
  49. Navarrete-Oyarce, J., Moraga-Flores, H., Gallegos Mardones, J. A., & Gallizo, J. L. (2022). Why Integrated Reporting? Insights from Early Adoption in an Emerging Economy. Sustainability (Switzerland), 14(3). https://doi.org/10.3390/su14031695
  50. Nesterenko, V., Miskiewicz, R., & Abazov, R. (2023). Marketing Communications In The Era Of Digital Transformation. Virtual Economics, 6(1). https://doi.org/10.34021/VE.2023.06.01(4)
  51. Ogundipe, D. O., Babatunde, S. O., & Abaku, E. A. (2024). AI AND PRODUCT MANAGEMENT: A THEORETICAL OVERVIEW FROM IDEA TO MARKET. International Journal of Management & Entrepreneurship Research, 6(3), 950–969. https://doi.org/10.51594/ijmer.v6i3.965
  52. Oppong, G. Y. S., Singh, S., & Kujur, F. (2020). Potential of digital technologies in academic entrepreneurship – a study. International Journal of Entrepreneurial Behaviour and Research, 26(7). https://doi.org/10.1108/IJEBR-06-2019-0401
  53. Paliwoda-Matiolańska, A., & Nakayama, A. (2024). Sustainability Strategic Framing in Corporate Communication: Contextual Semantics of Twitter in the Energy Sector. Profesional de La Informacion, 33(3). https://doi.org/10.3145/epi.2024.0304
  54. Petry, J., & Froehlich, C. (2022). Social and Environmental Sustainability in a Credit Union. SJR.
  55. Polishchuk, Y., Kornyliuk, A., & Ivashchenko, A. (2020). Investor Relations Tools For Business In Smart Specialization Strategy. Baltic Journal of Economic Studies, 6(4). https://doi.org/10.30525/2256-0742/2020-6-4-133-140
  56. Popkova, A. (2023). Stakeholder Mapping For Social Entrepreneurship Projects. Obshchestvo i Ekonomika, 5. https://doi.org/10.31857/s020736760025552-6
  57. Prasad, S. J., Balakrishnan Nair, T. M., Rahaman, H., Shenoi, S. S. C., & Vijayalakshmi, T. (2018). An assessment on oil spill trajectory prediction: Case study on oil spill off Ennore Port. Journal of Earth System Science, 127(8), 1–8. https://doi.org/10.1007/s12040-018-1015-3
  58. Prebanić, K. R., & Vukomanović, M. (2021). Realizing the need for digital transformation of stakeholder management: A systematic review in the construction industry. In Sustainability (Switzerland) (Vol. 13, Issue 22). https://doi.org/10.3390/su132212690
  59. Primožič, L., & Kutnar, A. (2022). Sustainability Communication in Global Consumer Brands. Sustainability (Switzerland), 14(20). https://doi.org/10.3390/su142013586
  60. Putra, W. B. T. S., & Ardianto, B. (2022). Why Does Risk Communication Matter? Preventive and Excessive Health Behavior among Uninfected People. South Asian Journal of Social Studies and Economics, 56–72. https://doi.org/10.9734/sajsse/2022/v13i230355
  61. Putra, W. B. T. S., Harista, F. V., & Kurniawan, N. (2024). Redefining the road ahead in the sharing economy: How to build sustainable competitive advantage of ride-hailing services. International Journal of Research in Business and Social Science (2147- 4478), 13(3), 257–269. https://doi.org/10.20525/ijrbs.v13i3.3214
  62. Qin, J., & Cao, J. (2022). Carbon Emission Reduction Effects of Green Credit Policies: Empirical Evidence From China. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.798072
  63. Rinaldi, F., & Sunaryo Putra, W. B. T. (2022). Why HR, corporate and marketing communication divisions should work together?: The mediating role of Indonesia Bank’s employer branding to attract job pursuit intention. International Journal of Research in Business and Social Science (2147- 4478), 11(8), 11–23. https://doi.org/10.20525/ijrbs.v11i8.2121
  64. Saleem, F., Salim, N., Altalhi, A. H., Ullah, Z., AL-Malaise AL-Ghamdi, A., & Mahmood Khan, Z. (2020). Assessing the effects of information and communication technologies on organizational development: business values perspectives. Information Technology for Development, 26(1). https://doi.org/10.1080/02681102.2017.1335279
  65. Salman, N. A., & Ishak, N. (2023). Enhancing Corporate Social Responsibility (CSR) Communication and Stakeholder Engagement: Strategies for Building Trust and Fostering Social Impact. The Asian Journal of Professional & Business Studies, 4(1). https://doi.org/10.61688/ajpbs.v4i1.68
  66. Salvioni, D. M., & Almici, A. (2020). Transitioning toward a circular economy: The impact of stakeholder engagement on sustainability culture. Sustainability (Switzerland), 12(20). https://doi.org/10.3390/su12208641
  67. Šerić, M., Ozretić-Došen, Đ., & Škare, V. (2020). How can perceived consistency in marketing communications influence customer–brand relationship outcomes? European Management Journal, 38(2). https://doi.org/10.1016/j.emj.2019.08.011
  68. Shafina, G. (2023, August 14). Meningkat Tajam dan Masuk 10 Besar Dunia, Emisi CO2 Indonesia Perlu Diwaspadai. Goodstats. https://goodstats.id/article/meningkat-tajam-dan-masuk-10-besar-dunia-emisi-co2-indonesia-perlu-diwaspadai-cJIGd?utm_source=chatgpt.com
  69. Shchetinina, L. V., Rudakova, S. H., Poplavska, O. M., Danylevych, N. S., & Gula, A. V. (2023). Internal Corporate Communications in the Digital Environment. Business Inform, 2(541), 229–235. https://doi.org/10.32983/2222-4459-2023-2-229-235
  70. Siregar, K. C., Sopacua, Y., & Alfredo, R. (2024). Digital Revolution In Public Communication Management: A Review Of Opportunities And Challenges For Maluku Regional Police Public Relations In The Digital Era. Jurnal Sosial Humaniora, 1. Https://Ojs3.Unpatti.Ac.Id/Index.Php/Baileofisip
  71. Styk, K., & Bogacz, P. (2022). A Method For Stakeholder Mapping In Connection With The Implementation Of A Development Project. Energies, 15(4). Https://Doi.Org/10.3390/En15041592
  72. Suzano, R. (2024). Corporate Communication In The Digital Era: Challenges And Opportunities For Pt Binajasa Abadikarya. Journal Syntax Idea, 6(10).
  73. Tebbett-Mock, A. A., McGee, M., & Saito, E. (2021). Efficacy and sustainability of dialectical behaviour therapy for inpatient adolescents: A follow-up study. General Psychiatry, 34(4). https://doi.org/10.1136/gpsych-2020-100452
  74. Virani, P. R. (2024). Marketing Communications in The Era of Digital Transformation. International Journal of Scientific and Research Publications, 14(2). https://doi.org/10.29322/ijsrp.14.02.2023.p14618
  75. Vrontis, D., Iazzi, A., Maizza, A., & Cavallo, F. (2022). Stakeholder Engagement IN The Hospitality Industry: An Analysis Of Communication In Smes And Large Hotels. Journal of Hospitality and Tourism Research, 46(5). https://doi.org/10.1177/1096348020936351
  76. Wang, X., & Huang, Y. H. C. (2023). Uncovering the Role of Strategic Orientation in Translating Communication Strategies to Organizational Performance: An Analysis of Practitioners From Two Chinese Societies. International Journal of Business Communication, 60(1). https://doi.org/10.1177/2329488420924839
  77. Weder, F. (2024). Sustainability as guiding principle of communicative action the transformative and transformational potential of corporate sustainability communication as niche construction, a case from the energy sector. Corporate Communications. https://doi.org/10.1108/CCIJ-12-2023-0184
  78. Wijethilake, C., Upadhaya, B., & Lama, T. (2023). The role of organisational culture in organisational change towards sustainability: evidence from the garment manufacturing industry. Production Planning and Control, 34(3). https://doi.org/10.1080/09537287.2021.1913524
  79. Wu, J., Tang, Q., & Yang, Y. (2023). Does green credit policy affect corporate innovation performance?—A quasi-natural experiment based on Green Credit Guidelines. PLoS ONE, 18(10 October). https://doi.org/10.1371/journal.pone.0291764
  80. Xiao, Z., Yu, L., Liu, Y., Bu, X., & Yin, Z. (2022). Does Green Credit Policy Move the Industrial Firms Toward a Greener Future? Evidence From a Quasi-Natural Experiment in China. Frontiers in Environmental Science, 9. https://doi.org/10.3389/fenvs.2021.810305
  81. Yan, B., Mai, F., Wu, C., Chen, R., & Li, X. (2024). A Computational Framework for Understanding Firm Communication During Disasters. Information Systems Research, 35(2). https://doi.org/10.1287/isre.2022.0128
  82. Yijing, L. (2024). Research on green credit policy and corporate emission reduction performance. Accounting and Corporate Management, 6(2). https://doi.org/10.23977/acccm.2024.060217
  83. Zeb, S., Akbar, A., Gul, A., Haider, S. A., Poulova, P., & Yasmin, F. (2021). Work–family conflict, emotional intelligence, and general self-efficacy among medical practitioners during the covid-19 pandemic. Psychology Research and Behavior Management, 14. https://doi.org/10.2147/PRBM.S333070
  84. Zhu, Q., Xi, J., Hu, X., Chong, H.-Y., Zhou, Y., & Lyu, S. (2024). Stakeholder Mapping and Analysis of Off-Site Construction Projects: Utilizing a Power–Interest Matrix and the Fuzzy Logic Theory. Buildings, 14(9), 2865. https://doi.org/10.3390/buildings14092865