Analysis of Customer Satisfaction and Loyalty Using BRImo

Authors

  • Mohammad Sofyan Institut Ilmu Sosial dan Manajemen STIAMI
  • Alian Natision Institut Ilmu Sosial dan Manajemen STIAMI
  • Tung Tran Minh FPT University Danang
  • Teguh Santoso Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.52728/ijjm.v3i1.425

Keywords:

BRImo, Right Choice, Conformity of Expectations, Satisfaction of Facilities

Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.

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Published

2022-02-09

How to Cite

Sofyan, M., Natision, A. ., Minh, T. T., & Santoso, T. (2022). Analysis of Customer Satisfaction and Loyalty Using BRImo. Ilomata International Journal of Management, 3(1), 131–139. https://doi.org/10.52728/ijjm.v3i1.425

Issue

Vol. 3 No. 1 (2022): January 2022

Section

Articles

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