Article Sidebar

Download
PDF
Statistic
Read Counter : 76 Download : 57

Downloads

Download data is not yet available.

Main Article Content

Abstract

In this context, the sale of health insurance products is an important factor for insurance companies to meet the needs of a growing market. Insurance companies need to develop effective sales skills. This research aims to provide a better understanding of the sales skills required in the health insurance industry, as well as to identify effective strategies and solutions in increasing sales of health insurance products. The research method used in this study is a qualitative approach. By relying on data collected from observations, interviews and documentation, the results of this study explain that the implementation of the cycle selling skill system at PT Chubb Life Insurance Indonesia Medan has provided positive results in increasing sales of health insurance products. However, this success requires continuous efforts in agent training, use of technology, and product innovation to face existing challenges and maximize sales opportunities, insurance agents can increase health insurance sales more effectively. The stages in this analysis help insurance agents understand the needs of potential customers, provide appropriate solutions, and handle objections that may arise.

Keywords

Cycle Selling Skill Sales Health Insurance

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Putri, K., Lestari, A. I., & Jannah, N. (2024). Analysis of the Cycle Selling Skill System in Increasing Sales of Health Insurance Products. Ilomata International Journal of Management, 5(3), 845-858. https://doi.org/10.61194/ijjm.v5i3.1219

References

  1. Abdul Basit, I. N. F. (2019). JURKAMI: Jurnal Pendidikan Ekonomi. JURKAMI Jurnal Pendidikan ….
  2. Afianto, A. F., & Suryani, T. (2023). Pengaruh sistem dan karakteristik tenaga penjualan terhadap efektivitas penjualan di PT. Prima Global Sukses. JPPI (Jurnal Penelitian Pendidikan Indonesia), 9(3), 1297. https://doi.org/10.29210/020232287
  3. Apris. (2021). RELATIONSHIP MARKETING DAN CROSS SELLING TERHADAP KINERJA PEMASARAN PADA PT. ASURANSI UMUM VIDEI KANTOR PEMASARAN JAMBI. Jurnal Ekonomi Dan Pembangunan, 21(1), 1–9.
  4. Asmara, G. I., & Nuriaslami. (2021). Pengaruh Proses Komunikasi Pemasaran Produk Asuransi Terhadap Minat Beli Calon Nasabah Asuransi. Jurnal Ilmu Ekonomi Dan Bisnis Islam, 3(2), 149–161. https://doi.org/10.24239/jiebi.v3i2.72.149-161
  5. Call, K. T., Alarcon-Espinoza, G., Mac Arthur, N. S., & Jones-Webb, R. (2023). Insurance-Based Discrimination Reports and Access to Care Among Nonelderly US Adults, 2011-2019. American Journal of Public Health, 113(2), 213–223. https://doi.org/10.2105/AJPH.2022.307126
  6. Chrisnahutama, A. (2023). Pengaruh asuransi kesehatan nasional terhadap pengeluaran kesehatan pada penduduk lanjut usia di Indonesia. Journal of Economics Research and Policy Studies, 3(2), 116–132. https://doi.org/10.53088/jerps.v3i2.771
  7. Frankovic, I., & Kuhn, M. (2023). Health insurance, endogenous medical progress, health expenditure growth, and welfare. Journal of Health Economics, 87. https://doi.org/10.1016/j.jhealeco.2022.102717
  8. Gunara, D. I., M. Nawawi, Z., & Aslami, N. (2023). Analisis Strategi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Produk Asuransi Syariah PT. Asuransi Jiwa Syariah Bumiputera Cabang Medan. Comit: Communication, Information and Technology Journal, 2(1), 44–63. https://doi.org/10.47467/comit.v2i1.41
  9. Hizbullah Hasibuan, M., Lubis, F. A., Syarvina, W., Islam, U., Sumatera, N., & Medan, U. (2023). Analisis SWOT Kompetensi Agen Asuransi Dalam Meningkatkan Pemasaran Dan Mempertahankan Loyalitas Nasabah Pada PT. Chubb Life Insurance Cabang Medan. Management Studies and Entrepreneurship Journal, 4(5), 5266–5280.
  10. Kahfi Hakim, M., Indah Lestari Nasution, A., & Sumatera Utara ARTICLEINFO, U. (2023). ANALYSIS OF DIRECT EXPENDITURE BUDGET REALIZATION REPORTS IN ORDER TO MEASURE EFFECTIVENESS AND EFFICIENCY AT BKAD MEDAN CITY under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). Jurnal Ekonomi, 12(03), 2023.
  11. Kesici, Z., & Yilmaz, V. (2023). Insurance-based disparities in breast cancer treatment pathways in a universal healthcare system: a qualitative study. BMC Health Services Research, 23(1). https://doi.org/10.1186/s12913-023-09108-0
  12. Khoirunnisa Ghefira Yusrani, Cahya Arbitera, Putri Andini Novianti, Rossa Shafira Nur Sabrina, Syalisa Syabil, & Ummi Rahma. (2023). Studi Literatur : Faktor-faktor yang Mempengaruhi Keputusan Masyarakat dalam Memilih Asuransi Kesehatan. Jurnal Medika Husada, 3(1), 37–50. https://doi.org/10.59744/jumeha.v3i1.39
  13. Larson, T., & Potter, J. (2019). Integrated Marketing Communication Management: Journal of Nonprofit & Public Sector Marketing, 3(2), 23–36. https://doi.org/10.1300/j054v03n02_03
  14. Lasmi, A., & Yusrizal, Y. (2022). Personal Selling Dalam Meningkatkan Penjualan Polis Asuransi PT Prudential Life Assurance Syariah Cabang Binjai. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(6), 1199–1205. https://doi.org/10.47467/elmal.v3i6.1194
  15. Li, Y., Li, L., & Liu, J. (2023). The efficient moral hazard effect of health insurance: Evidence from the consolidation of urban and rural resident health insurance in China. Social Science and Medicine, 324. https://doi.org/10.1016/j.socscimed.2023.115884
  16. Lubis, L. A., & Nasution, A. I. L. (2022). Faktor-faktor Yang Mempengaruhi Penjualan Produk. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 4(1), 72–76. https://doi.org/10.32639/jimmba.v4i1.66
  17. Mahardika, R. (2019). Analisis faktor-faktor yang mempengaruhi efektivitas penjualan terhadap kinerja pemasaran. Jurnal Ekonomi, 1–157.
  18. Mokoginta, A. A., Mananeke, L., & Jorie, R. J. (2019). ISP_3" Implementasi Strategi Pemasaran Dengan Menggunakan Metode SWOT Dalam Uapaya Meningkatkan Penjualan Produk Asuransi Tabungan Pada Pt . Prudential Cabang Manado". Jurnal EMBA, 7(3), 4349–4357.
  19. Monica, A., Syafin, L., & Dharma, B. (2024). Efektifitas Pemasaran Asuransi Syariah Dengan Media Sosial (Studi Kasus PT. Prudential Syariah Binjai). JEKPEND Jurnal Ekonomi Dan Pendidikan, 7(1), 37–45. https://doi.org/10.26858/jekpend.v7i1.8011
  20. Mulyono, M. T. (2022). ANALISIS SWOT SISTEM ONLINE PRODUK DI KSSPPS HUDATAMA CABANG MANGKANG. Jusrnal HIPSI, 8.5.2017, 2003–2005.
  21. Nasution, Dr. A. F. (2019). Metode Penelitian Kualitatif. In Экономика Региона.
  22. Nopiah, R., & Wahyuni, H. (2022). Pengaruh Asuransi Kesehatan Dan Ekonomi Terhadap Aksesabilitas Layanan Kesehatan Penyandang Disabilitas Di Indonesia. Convergence: The Journal of Economic Development, 3(2), 127–146. https://doi.org/10.33369/convergence-jep.v3i2.22768
  23. Nufikha, L., Ramadhani, S., & Syarvina, W. (2024). Analisis Implementasi Pelayanan Dalam Penyelesaian Klaim pada Produk Mitra Mabrur Plus Asuransi Jiwa Syariah: Studi Kasus PT. AJS Bumiputera Cabang Medan. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(3), 1345–1356. https://doi.org/10.47467/elmal.v5i3.705
  24. Putri, S. D. A. (2022). Kementerian Agama Republik Indonesia. Mushaf Aisyah Al-Qur’an Dan Terjemah, 2023(7), 6412.
  25. Salman Wijaya, M., & Arlan Tjahyadi, R. (2023). Pentingnya Keahlian dan Kepercayaan dalam Membangun Loyalitas. Jurnal Ilmu Manajemen Dan Bisnis1, 14(1), 22–28.
  26. Saniah, I., & Aidatus Sholihah, N. (2023). Pengaruh Strategi Pemasaran Agen terhadap Pencapaian Penjualan Produk Asuransi Siswakoe (Studi Kasus di PT. Asuransi Umum Bumiputera Muda 1967 Pusat Divisi Syariah Jakarta Selatan). Mutawasith: Jurnal Hukum Islam, 6(1), 37–52.
  27. Sudarwanto, P. B. (2019). Eduka : Jurnal Pendidikan, Hukum, dan Bisnis. Jurnal Muamalat Indonesia - Jmi, 01(2), 64–81.
  28. Sugiyono, D. (2019). Metode penelitian kuantitatif kualitatif dan R&D. In Penerbit Alfabeta.
  29. Sunandi, A. (2023). STUDI KETERAMPILAN MENJUAL DAN ORIENTASI PELANGGAN TERHADAP KINERJA TENAGA PENJUALAN MELALUI KUALITAS PRODUK (Studi Kasus Pada Perbankan Dan Asuransi Di Pontianak). Bisma, 3(12), 2524–2525.
  30. Trinh, C. T., Chao, C.-C., & Ho, N. Q. (2023). Private health insurance consumption and public health-care provision in OECD countries: Impact of culture, finance, and the pandemic. North American Journal of Economics and Finance, 64. https://doi.org/10.1016/j.najef.2022.101849
  31. Weziak-Bialowolska, D., Bialowolski, P., Lee, M. T., Chen, Y., VanderWeele, T. J., & McNeely, E. (2022). Prospective Associations Between Social Connectedness and Mental Health. Evidence From a Longitudinal Survey and Health Insurance Claims Data. International Journal of Public Health, 67. https://doi.org/10.3389/ijph.2022.1604710
  32. Wibowo, A. (2019a). Manajemen Sistem Informasi. Universitas Nusantara PGRI Kediri, 01, 1–7.
  33. Wibowo, A. (2019b). Pengantar Marketing : Seni Menjual Produk Bisnis. Jurnal Asuransi, 1–23.
  34. Wulandari, E. M. (2022). Analisis Pertumbuhan Penjualan Dan Strategi Diversifikasi Pada Bisnis Bismafurniture. JIITS.
  35. Yesica Cipta, W. (2023). Analisis Pengaruh Citra Merek, Keterampilan Menjual Dan Kinerja Layanan Terhadap Keputusan Pembelian Asuransi Kebakaran Pada Pt Asuransi Central Asia Cabang Pontianak. Bisma, 8(3), 641–652.
  36. Zuhro, A., Hasibuan, S., Husugian, H., & Tambunan, K. (2023). Analisis Sistem Cycle Selling Skill Dalam Meningkatkan Penjualan Produk Asuransi Jiwa. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis (JEKOMBIS), 2(4), 27–34.