Article Sidebar

Download
PDF
Statistic
Read Counter : 90 Download : 51

Downloads

Download data is not yet available.

Main Article Content

Abstract

The merger is a strategic corporate move that aims to advance Chubb by expanding and strengthening its presence in Indonesia. But the fact is that after officially conducting a merger, a strategy is needed in facing future competition. The SWOT Strategy Analysis of this research was determined with the aim of business or identifying objects related to the research. The data used in this field research was collected and analyzed using qualitative methods. So that several objectives can be obtained in this study, namely the first objective is to provide new opportunities for companies to operate efficiently, while the second objective is to reduce costs and increase company efficiency after the merger. The results showed that Chubb Life Medan Branch has many opportunities that need to be utilized effectively. Therefore, the company should evaluate its existing resources, skills and weaknesses. Based on the analysis, this research can provide strategies to help Chubb Life Medan Branch collaborate with other companies. The findings suggest the implication that Chubb Life Medan Branch should focus on improving its internal environment and external environment to enhance its performance and competitiveness. In addition, one of the best methods to strengthen the company's base is through mergers. The argument is that mergers can enable businesses to achieve their goals more quickly.

Keywords

Strategy Swot Analysis Merger Cigna Insurance Chubb Life Insurance

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Tuti Anggraini, Universitas Islam Negeri Sumatera Utara

Dosen Pembimbing Sebagai Author Ke-2

Juliana Nasution, Universitas Islam Negeri Sumatera Utara

Dosen Penguji Reviewer sebagai Author Ke-3

How to Cite
Riduan, M., Anggraini, T., & Nasution, J. (2024). SWOT Strategy Analysis of the Merger of Cigna Insurance Company with Chubb Life Company. Ilomata International Journal of Management, 5(3), 920-932. https://doi.org/10.61194/ijjm.v5i3.1221

References

  1. Aladdin Dwekat, Elies Segui Mas, G. T. & P. C. (2020). Corporate Governance Configurations and Corporate Social Responsibility Disclosure: Qualitative Comparative Analysis of Audit Committee and Board characteristics. Corporate Social Responsibility and Environmental Management, 27(6), 2879–2892. https://doi.org/https://doi.org/10.1002/csr.2009
  2. Ambas, H. (2022). Analisis SWOT Bank BUMN Pasca Merger Menjadi Bank Syariah Indonesia (Studi di BSI KCP Tomoni Kabupaten Luwu Timur). Dinamis: Journal of Islamic Management and …, 5(April), 1–20. http://ejournal.iainpalopo.ac.id/index.php/dinamis/article/view/3350
  3. Andri Soemitra. (2015). Asuransi Syariah. Wal Ashri Publishing.
  4. Anggraeni, R. (2023). Resmi Merger, Presdir Chubb Life Beberkan Nasib Asuransi Cigna. Bisnis.Com. https://finansial.bisnis.com/read/20230213/215/1627429/resmi-merger-presdir-chubb-life-beberkan-nasib-asuransi-cigna
  5. Asriyadi, D. (2019). Strategi Pemasaran PT Asuransi Jiwa Taspen (Taspen Life) Dengan Pendekatan Analisis SWOT. Jurnal Mimbar Administrasi, 15(29), 50–59. https://doi.org/http://dx.doi.org/10.56444/mia.v16i19.1262
  6. Batubara, M. (2023). Analisis Swot Terhadap Merger Bank Syariah Pada PT. Bank Syariah Indonesia KC. Padangsidimpuan [Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary]. https://etd.uinsyahada.ac.id/9451/1/1940100148.pdf
  7. Direktorat Pengembangan Iknb Dan Inovasi Keuangan Digital, O. A. A. J. I. (Aaji) A. A. U. I. (Aaui) A. A. S. I. (Aasi) A. P. P. A. D. R. I. (Apparindo) A. P. K. A. I. (Apkai). (2023). Roadmap Perasuransian Indonesia 2023-2027. Otoritas Jasa Keuangan. https://www.ojk.go.id/id/regulasi/otoritas-jasa-keuangan/rancangan-regulasi/Documents/Draft Roadmap Pengembangan Perasuransian Indonesia.pdf
  8. Dringoli, A. (2016). Merger and Acquisition Strategies. In Edward Elgar Publishing (Issue July 2). Edward Elgar Publishing. https://doi.org/https://doi.org/10.4337/9781786430687
  9. Handayani, A. I. dan T. (2022). Merger Dan Akuisisi Sebagai Strategi Manajemen Perusahaan Menghadapi Persaingan Teknologi Informasi: Sebuah Tinjauan Literatur. IC-Tech, 17(1), 49–56. https://doi.org/https://doi.org/10.47775/ictech.v17i1.238
  10. Hasriani. (2018). Analisis Dampak Merger terhadap Profitabilitas Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia (BEI) Analysis [Universitas Negerei Makassar]. https://core.ac.uk/display/160245466
  11. Humas, T. (2022). Strategi : Pengertian, Jenis, Perumusan, dan Tingkatan Strategi. Universitas Islam An Nur Lampung; Universitas Islam An Nur Lampung. https://an-nur.ac.id/strategi-pengertian-jenis-perumusan-dan-tingkatan-strategi/
  12. Ika Adeyani dan Tuti Anggraini. (2021). Analisis Strategi Pemasaran Produk Pembiayaan Pensiun Pada Bank Syariah Indonesia KCP Stabat. Journal Economy and Currency Study (JECS), 3(2), 47–66. https://doi.org/https://doi.org/10.51178/jecs.v3i2.298
  13. Indonesia, P. R. (2007). Undang-Undang Republik Indonesia Nomor 40 Tahun 2007 Tentang Perseroan Terbatas. Https://Www.Ojk.Go.Id/. https://www.ojk.go.id/sustainable-finance/id/peraturan/undang-undang/documents/5. uu-40-2007 perseroan terbatas.pdf
  14. Josua Tarigan, S. Y. & G. N. (2016). Merger Dan Akuisisi: Dari Perspektif Strategis Dan Kondisi Indonesia (Pendekatan Konsep Dan Studi Kasus) (1st ed.). Ekuilibria. https://core.ac.uk/download/pdf/156873111.pdf
  15. Juliana Nasution, Annisa Javalia Hasanah, W. F. A. dan A. A. P. S. (2022). Good Corporate Governance dan Penerapannya di Indonesia. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen (JIKEM), 2(2), 2541–2554. https://scholar.google.com/citations?view_op=view_citation&hl=id&user=QufYqskAAAAJ&citation_for_view=QufYqskAAAAJ:_xSYboBqXhAC
  16. Lontaan, J., Mananeke, L., & Tawas, H. N. (2019). Penentuan Strategi Pemasaran Dalam Meningkatkan Keunggulan Bersaing Dengan Menggunakan Analisis Swot Di Pt. Asuransi Asei Indonesia Cabang Manado. Jurnal EMBA, 7(4), 5039–5048.
  17. Marpaung, M. N. (2021). Analisis Swot Terhadap Merger Bank Mandiri Syariah, Bank BRI Syariah Dan BNI Syariah Menjadi Bank Syariah Indonesia [Universitas Islam Indonesia Yogyakarta]. https://dspace.uii.ac.id/bitstream/handle/123456789/31931/14423229 Muhammad Nabawi Marpaung.pdf?sequence=1
  18. Miftah Hanny Safira, Muhammad Ginga Nasrullah, dan Y. F. A. (2021). Potensi Perkembangan Asuransi Syariah Di Indonesia. Diponegoro Journal of Islamic Economics and Business, 1(3), 195–207.
  19. Moin, A. (2007). Merger, Akuisisi dan Divestasi (2nd ed.). Ekonisia. https://openlibrary.telkomuniversity.ac.id/pustaka/103321/merger-akuisisi-dan-divestasi-2-e-.html
  20. Muhammad Yusuf Saleh, M. S. (2019). Konsep dan Strategi Pemasaran. In Cv Sah Media (1st ed.). Cv Sah Media. https://books.google.co.id/books?id=pZu-DwAAQBAJ&printsec=frontcover&hl=id&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
  21. Mukherjee, A. (2022). Merger and process innovation. Economics Letters, 213(2022). https://doi.org/10.1016/j.econlet.2022.110366
  22. Otoritas Jasa Keuangan. (2023). Peluncuran Peta Jalan Pengembangan Dan Penguatan Perasuransian Indonesia 2023-2027. Otoritas Jasa Keuangan (OJK). https://www.ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Documents/Pages/Peluncuran-Peta-Jalan-Pengembangan-dan-Penguatan-Perasuransian-Indonesia-2023-2027/SP - Peluncuran Peta Jalan Pengembangan dan Penguatan Perasuransian Indonesia 2023-2027.pdf
  23. Pernando, A. (2023). Asuransi Cigna Resmi Bubar, Melebur ke Chubb Life. Bisnis.Com. https://m.bisnis.com/amp/read/20230209/215/1626417/asuransi-cigna-resmi-bubar-melebur-ke-chubb-life
  24. Rangkuti, F. (2006). Analisis Swot Teknik Membedah Kasus Bisnis (14th ed., Issue Juli). PT Gramedian Pustaka Umum. https://books.google.co.id/books?id=UHV8Z2SE57EC&printsec=frontcover&hl=id&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
  25. Rangkuti, F. (2015). Analisis SWOT Pribadi. PT Gramedia Pustaka Utama. https://scholar.google.com/citations?view_op=view_citation&hl=id&user=--kqQF4AAAAJ&citation_for_view=--kqQF4AAAAJ:u-x6o8ySG0sC
  26. Reisha Diandra Alifia, Jovita Rahma Adani, Alya Nadia Zahrah, Sonja Andarini, dan I. R. K. (2024). Strategi Perencanaan Bisnis untuk Meningkatkan Keberhasilan Usaha. Economics And Business Management Journal (EBMJ), 3(1), 1–7. https://ejournal-rmg.org/index.php/EBMJ/article/view/190
  27. Silverman, H. I. (2009). Qualitative Analysis In Financial Studies: Employing Ethnographic Content Analysis. Journal of Business & Economics Research (JBER), 7(5), 133–136. https://doi.org/https://doi.org/10.19030/jber.v7i5.2300
  28. Siti Saleha, Reni Ria Armayani Hasibuan, dan L. S. (2023). Strategi Penyelesaian Klaim Nasabah Perusahaan Asuransi Yang Mengalami Likuiditas Pada AJB Bumiputera 1912 Cabang Medan : Beberapa catatan dari perspektif Islam. Jurnal Ekonomi Islam Lariba, 9(1), 131–148. https://doi.org/https://doi.org/10.20885/jielariba.vol9.iss1.art8
  29. Utami, A. T. (2022). Analisis SWOT Bank Bumn Pasca Merger Menjadi Bank Syariah Indonesia (Studi Pada Bsi Kcp Tomoni Kabupaten Luwu Timur) [Institut Agama Islam Negeri Palopo]. http://repository.iainpalopo.ac.id/id/eprint/5395/1/Skripsi Andi Tantri Utami.pdf
  30. Zainal Asikin, Moh. Saleh, E. B. S. (2021). Penggabungan, Peleburan, Dan Pengambilalihan Badan Usaha Dalam Hukum Persaingan Usaha Di Indonesia. Jurnal Risalah Kenotariatan, 2(2). https://doi.org/https://doi.org/10.29303/risalahkenotariatan.v2i2.57