Article Sidebar

Download
PDF
Statistic
Read Counter : 66 Download : 54

Main Article Content

Abstract

The development of information technology, especially social media, has changed the landscape of public health communication significantly. One platform that is increasingly popular in disseminating health information is Instagram, with various health accounts that actively present informative content. One prominent account is @IndonesianMedicalCenter (IMC), which has become a trusted source of health information for the Indonesian people. However, there has been no research that specifically examines the impact of these accounts on public health communication. This research aims to analyze the impact of the Instagram account @IndonesianMedicalCenter on public health communication. Through this analysis, it is hoped to better understand how media representation and digital engagement from these accounts influence people's health knowledge, attitudes and behavior The analytical tool used in this research is NVivo. This research uses a qualitative approach with content analysis techniques. Data is collected from posts published by the @IndonesianMedicalCenter account during a certain period. These posts are analyzed to identify the main themes presented, the communication style used, and the interactions between the account and its followers. The analysis results show that the Instagram account @IndonesianMedicalCenter actively disseminates health information that is accurate, relevant and easy to understand. The posts cover a variety of health topics, from disease prevention to promoting healthy lifestyles. Apart from that, this account also plays a role in building an online community that is active in discussing and exchanging information about health. Thus, the @IndonesianMedicalCenter account has a positive impact in increasing health literacy and public health awareness.

Keywords

Media Representation Digital Engagement Health Communication

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Nurul Anisa, Prayudi, H., & Ramadhani, A. (2024). Media Representation and Digital Engagement: Analyzing @IndonesianMedicalCenter’s Impact on Public Health Communication. Ilomata International Journal of Social Science, 5(1), 254-271. https://doi.org/10.52728/ijss.v5i1.1107

References

  1. Abdillah, F. M., & Zulhazmi, A. Z. (2021). Kampanye Digital, Politik Lokal, dan Media Sosial. IQTIDA  : Journal of Da’wah and Communication, 1(1), 57–75. https://doi.org/10.28918/iqtida.v1i1.3752
  2. Benoit, S. L., & Mauldin, R. F. (2021). The “anti-vax” movement: a quantitative report on vaccine beliefs and knowledge across social media. BMC Public Health, 21(1), 1–11. https://doi.org/10.1186/s12889-021-12114-8
  3. Boon-Itt, S., & Skunkan, Y. (2020). Public perception of the COVID-19 pandemic on twitter: Sentiment analysis and topic modeling study. JMIR Public Health and Surveillance, 6(4), 1–17. https://doi.org/10.2196/21978
  4. Budi Syahputra Siregar, R., Rohani, L., & Devianty, R. (2023). Analisis Penggunaan Media Sosial Instagram Terhadap Komunikasi Pembangunan Di Kota Medan. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(3), 1047–1054. https://doi.org/10.54443/sibatik.v2i3.720
  5. Dida, S., Damayanti, T., & Koswara, A. (2021). Representasi Indonesia pada penanganan COVID-19 di media asing. PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat, 5(2), 186. https://doi.org/10.24198/prh.v5i2.29904
  6. Fung, I. C. H., Blankenship, E. B., Ahweyevu, J. O., Cooper, L. K., Duke, C. H., Carswell, S. L., Jackson, A. M., Jenkins, J. C., Duncan, E. A., Liang, H., Fu, K. W., & Tse, Z. T. H. (2020). Public Health Implications of Image-Based Social Media: A Systematic Review of Instagram, Pinterest, Tumblr, and Flickr. Permanente Journal, 24(1), 1–10. https://doi.org/10.7812/TPP/18.307
  7. Hollenbaugh, E. E. (2021). Self-Presentation in Social Media: Review and Research Opportunities. Review of Communication Research, 9, 80–98. https://doi.org/10.12840/ISSN.2255-4165.027
  8. Husna, A., & Fahrimal, Y. (2021). Representasi Perempuan Berdaya pada Akun Instagram @rachelvennya. Jurnal Studi Komunikasi Dan Media, 25(2), 131. https://doi.org/10.31445/jskm.2021.3801
  9. Ika Wijayanti, R., Syaefudin, M., Penyiaran Islam, J., & Syekh Nurjati Cirebon, I. (2020). DALAM FOTO JURNALISTIK DI INSTAGRAM @JOSHIRWANDI (Analisis Semiotik Roland Barthes) REPRESENTATION OF A COVID-19 VICTIM THROUGH PHOTOJOURNALISM ON AN INSTAGRAM ACCOUNT @JOSHIRWANDI (Roland Barthes’ Semiotic Analysis. Jurnal Dakwah Dan Komunikasi |, 11(2), 261–272.
  10. Jang, H., Rempel, E., Roth, D., Carenini, G., & Janjua, N. Z. (2021). Tracking COVID-19 discourse on twitter in north america: Infodemiology study using topic modeling and aspect-based sentiment analysis. Journal of Medical Internet Research, 23(2). https://doi.org/10.2196/25431
  11. Kostygina, G., Tran, H., Binns, S., Szczypka, G., Emery, S., Vallone, D., & Hair, E. (2020). Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes. Social Media and Society, 6(2). https://doi.org/10.1177/2056305120912475
  12. Liew, T. M., & Lee, C. S. (2021). Examining the utility of social media in covid-19 vaccination: Unsupervised learning of 672,133 twitter posts. JMIR Public Health and Surveillance, 7(11), 1–19. https://doi.org/10.2196/29789
  13. Linton, J. D., Klassen, R., & all. (2020). COVID-19 infections on international celebrities: self presentation and tweeting down pandemic awareness. Sustainability (Switzerland, 14(2), 1–4. http://www.unpcdc.org/media/15782/sustainable
  14. Massey, P. M., Kearney, M. D., Hauer, M. K., Selvan, P., Koku, E., & Leader, A. E. (2020). Dimensions of misinformation about the HPV vaccine on instagram: Content and network analysis of social media characteristics. Journal of Medical Internet Research, 22(12). https://doi.org/10.2196/21451
  15. Mistari, N., Rahim, R., Tinggi, S., Manajemen, I., & Kota, S. (2023). Pemanfaatan Media Sosial sebagai Media Penyajian Konten Edukasi. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(3), 1276–1290. https://doi.org/10.33395/remik.v7i3.12521
  16. Muharam, M. R., Dharta, F. Y., & Santoso, M. P. T. (2021). Representasi Tambatan Media Sosial Akun Instagram @jrxsid “IDI Kacung WHO” (Analisis Wacana Kritis Norman Fairclough. JISIP (Jurnal Ilmu Sosial Dan Pendidikan, 5(4), 1391–1400. https://doi.org/10.58258/jisip.v5i4.2567
  17. Mulitawati, I. M., & Retnasary, M. (2020). Strategi Komunikasi Pemasaran dalam Membangun Brand Image Melalui Sosial Media Instagram (Studi kasus deskriptif komunikasi pemasaran prodak polycrol forte melalui akun instagram @ahlinyaobatmaag. Komunikologi: Jurnal Pengembangan Ilmu Komunikasi Dan Sosial, 4(1), 23. https://doi.org/10.30829/komunikologi.v4i1.7616
  18. Muric, G., Wu, Y., & Ferrara, E. (2021). Covid-19 vaccine hesitancy on social media: Building a public twitter data set of antivaccine content, vaccine misinformation, and conspiracies. JMIR Public Health and Surveillance, 7(11), 1–13. https://doi.org/10.2196/30642
  19. Ngai, C. S. B., Singh, R. G., Lu, W., & Koon, A. C. (2020). Grappling with the COVID-19 health crisis: Content analysis of communication strategies and their effects on public engagement on social media. Journal of Medical Internet Research, 22(8). https://doi.org/10.2196/21360
  20. Pala, R., & Djaffar, R. (2022). Penggunaan Media Sosial Dalam Mengakses Informasi Covid-19:(Survey Pada Masyarakat Tamamaung Makassar. Al-Mutsla, 4(2), 103–114. https://doi.org/https://www.jurnal.stainmajene.ac.id/index.php/almutsla/article/view/279%0Ahttps://www.jurnal.stainmajene.ac.id/index.php/almutsla/article/download/279/213
  21. Pérez, A., Jiménez, C., Perlado, M., & Pedrero, L. (2020). Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals. International Journal of Environmental Research and Public Health, 17(14), 5261. https://doi.org/https://www.mdpi.com/1660-4601/17/14/5261?utm_source=TrendMD&utm_medium=cpc&utm_campaign=Int_J_Environ_Res_Public_Health_TrendMD_0
  22. Puri, N., Coomes, E. A., Haghbayan, H., & Gunaratne, K. (2020). Social media and vaccine hesitancy: new updates for the era of COVID-19 and globalized infectious diseases. Human Vaccines and Immunotherapeutics, 16(11), 2586–2593. https://doi.org/10.1080/21645515.2020.1780846
  23. Raamkumar, A. S., Tan, S. G., & Wee, H. L. (2020). Use of health belief model–based deep learning classifiers for COVID-19 social media content to examine public perceptions of physical distancing: Model development and case study. JMIR Public Health and Surveillance, 6(3), 1–8. https://doi.org/10.2196/20493
  24. Sari, A. N., Riza, F., & Deni Pa, I. F. (2022). Representasi Gaya Hidup Hedonisme Akun Instagram @Rachelvennya Terhadap Mahasiswa (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara. Communication & Social Media, 2(1), 32–42. https://doi.org/10.57251/csm.v2i1.495
  25. Scannell, D., Desens, L., Guadagno, M., Tra, Y., Acker, E., Sheridan, K., Rosner, M., Mathieu, J., & Fulk, M. (2021). COVID-19 Vaccine Discourse on Twitter: A Content Analysis of Persuasion Techniques, Sentiment and Mis/Disinformation. Journal of Health Communication, 26(7), 443–459. https://doi.org/10.1080/10810730.2021.1955050
  26. Schillinger, D., Chittamuru, D., & Susana Ramírez, A. (2020). From “infodemics” to health promotion: A novel framework for the role of social media in public health. American Journal of Public Health, 110(9), 1393–1396. https://doi.org/10.2105/AJPH.2020.305746
  27. Solihin, M., Rambe, W. P., & Umam, K. (2021). Representasi Dampak Ekonomi Pandemi Covid-19 Dalam Foto Jurnalistik Di Instagram @Republikafoto (Kajian Analisis Semiotika Fotografi. JIKE  : Jurnal Ilmu Komunikasi Efek, 5(1), 37–56. https://doi.org/10.32534/jike.v5i1.2423
  28. Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
  29. Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.
  30. Susanti, D., & Muliawanti, L. (2022). Social Media Movement and Covid-19 Prevention in Indonesia. Jurnal Komunikasi, 14(1), 60. https://doi.org/10.24912/jk.v14i1.13196
  31. Tania, S., & Cahyono, H. (2022). Praktik Social Media Pandemic Communication Model pada Media Sosial Lembaga Pemerintah. Jurnal ILMU KOMUNIKASI, 19(1), 1–18. https://doi.org/10.24002/jik.v19i1.3861
  32. Taufiq, T. T., Royanulloh, R., & Komari, K. (2022). Tren Hijrah Muslim Perkotaan di Media Sosial: Konstruksi, Representrasi dan Ragam Ekspresi. Fikrah, 10(2), 355. https://doi.org/10.21043/fikrah.v10i2.14212
  33. Tsao, S. F., Chen, H., Tisseverasinghe, T., Yang, Y., Li, L., & Butt, Z. A. (2021). What social media told us in the time of COVID-19: a scoping review. The Lancet Digital Health, 3(3), 175– 194. https://doi.org/10.1016/S2589-7500(20)30315-0
  34. Utomo, S. R. H. (2023). Analisis Multimodal Representasi Ibu pada Feed Instagram @jokowi: Ibu Yang Berdaya (? Calathu: Jurnal Ilmu Komunikasi, 5(1), 25–36. https://doi.org/10.37715/calathu.v5i1.3515
  35. Vassey, J., Valente, T., Barker, J., Stanton, C., Li, D., Laestadius, L., Cruz, T. B., & Unger, J. B. (2022). E-cigarette brands and social media influencers on Instagram: a social network analysis. Tobacco Control. https://doi.org/10.1136/tobaccocontrol-2021-057053
  36. Widyaningrum, A. G., Vitayala, A., Hubeis, S., & Sarwoprasodjo, S. (2023). Komunikasi Kesehatan Persalinan dalam Media Sosial  : Kajian Literatur Sistematik. Jurnal Ilmu Komunikasi, 21(3), 348–368.
  37. Yazdavar, A. H., Mahdavinejad, M. S., Bajaj, G., Romine, W., Sheth, A., Monadjemi, A. H., Thirunarayan, K., Meddar, J. M., Myers, A., Pathak, J., & Hitzler, P. (2020). Multimodal mental health analysis in social media. PLoS ONE, 15(4), 1–27. https://doi.org/10.1371/journal.pone.0226248
  38. Zayyan, D. I. (2022). REPRESENTASI GAYA HIDUP HEDONISME GENERASI MILLENIAL DALAM MEDIA SOSIAL INSTAGRAM. Journal Komunikasi, 7(3), 7823–7830.
  39. Zuhri, A. (2020). INSTAGRAM, PANDEMI DAN PERAN INFLUENCER (Analisis Wacana Kritis pada Postingan Akun Instagram @najwashihab dan @jrxsid. Academic Journal of Da’wa and Communication, 1(2), 351–382. https://doi.org/10.22515/ajdc.v1i2.2722