Article Sidebar

Download
PDF
Statistic
Read Counter : 162 Download : 120

Main Article Content

Abstract

Mangrove forests, as coastal ecosystems, play a crucial role in maintaining the sustainability of fishery resources and protecting shores from erosion and storms. However, mangrove degradation continues to escalate, primarily due to human activities such as shrimp pond expansion and uncontrolled logging. Public Relations programs can serve as effective tools to raise awareness and engage communities in mangrove conservation. Impact analysis and the development of a collaborative communication model are key to understanding the effectiveness of such programs. This research aims to analyze the impact of the Public Relations program on mangrove conservation and develop a more effective collaborative communication model. The focus is on understanding behavioral changes, community responses, and the program's contribution to the sustainability of the mangrove ecosystem. The research methodology employed is qualitative-descriptive with an impact analysis approach. Interviews with representatives from local communities, local governments, non-governmental organizations, and Public Relations practitioners were conducted to gather data. Content analysis was also performed on the program's communication materials. The research findings indicate that the Public Relations program has positively impacted the increase in community awareness and behavioral changes related to mangrove conservation. However, challenges persist concerning environmental uncertainties and the lack of participation from certain segments of the community. A collaborative communication model integrated with mangrove conservation theories, impact analysis, and community engagement proves essential for further improvement. The implications of this research reflect the importance of impact analysis and developing collaborative communication models in Public Relations programs for mangrove conservation. These findings underline that active collaboration with various stakeholders is key to ensuring the sustainability of mangrove ecosystems.

Keywords

Mangrove Public Relations Collaborative Communication Community Engagement

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Vincentius Varrel, Novianty, S. J., & Hanutama, P. (2024). Impact Analysis and Development of Collaborative Communication Models in Public Relations Programs for Mangrove Conservation. Ilomata International Journal of Social Science, 5(1), 88-104. https://doi.org/10.52728/ijss.v5i1.1075

References

  1. Adibrata, S. (2023). Potensi Wisata Pesisir dengan Peningkatan Atraksi Wisata berbasis Sumberdaya Perairan Berkelanjutan. Adibrata et al: Potensi Wisata Pesisir Dengan Peningkatan Atraksi Wisata.., 7(4), 445–460.
  2. Arifiyama, A., & Widiarti, P. W. (2022). Implementasi Program Corporate Social Responsibility Dalam Meningkatkan Citra Pt Solusi Bangun Indonesia Tbk Cilacap. Jurnal Ilmu Komunikasi, 5, 293–305.
  3. Bahrul Ulumi, H. F., & Syafar, M. (2021). Pengembangan Ekowisata Pulau Tunda Berbasis Komunitas dalam Era Industri 4.0. Jurnal Antropologi: Isu-Isu Sosial Budaya, 23(1), 118. https://doi.org/10.25077/jantro.v23.n1.p118-120.2021
  4. Cahyono, H., Panut, Y. I., Nurwafi, L., & Asmoro, A. A. (2022). Humantech Jurnal Ilmiah Multi Disiplin Indonesia Analisis Indeks Kepuasan Masyarakat Pada Program Corporate Social Responsibility Wisata Mangrove Edupark Tambakrejo Pt Pertamina Patra Niaga It Semarang. Humantech : Jurnal Ilmiah Multidisplin Indonesia, 01(12), 1838–1846.
  5. Chamberland-Fontaine, S., Thomas Estrada, G., Heckadon-Moreno, S., & Hickey, G. M. (2022). Enhancing the sustainable management of mangrove forests: The case of Punta Galeta, Panama. Trees, Forests and People, 8(November 2021), 100274. https://doi.org/10.1016/j.tfp.2022.100274
  6. Efendi, M., & Astuti, S. J. W. (2021). Tata Kelola Kolaboratif Pengelolaan Ekowisata Mangrove Di Indonesia. Jurnal Inovasi Sektor Publik, 1, 105–135.
  7. Fadlillah, S., Faisol, W., Herdiawanto, H., Gusman, Y., Muhaimin, R., Hidayat, R. A., Umar, N., & Komarrudin, U. (2022). Evaluasi Kegiatan MBKM Program Holistik Pembinaan Dan Pemberdayaan Desa: PHP2D 2021 KORPS Mahasiswa Hubungan Internasional FISIP Universitas Al Azhar Indonesia di Desa Labuan, Kabupaten Donggala, Sulawesi Tengah. Jurnal Al Azhar Indonesia Seri Ilmu Sosial, 3(2), 55. https://doi.org/10.36722/jaiss.v3i2.995
  8. González-Ibáñez, R., Haseki, M., & Shah, C. (2013). Let’s search together, but not too close! An analysis of communication and performance in collaborative information seeking. Information Processing and Management, 49(5), 1165–1179. https://doi.org/10.1016/j.ipm.2012.12.008
  9. Hagger, V., Worthington, T. A., Lovelock, C. E., Adame, M. F., Amano, T., Brown, B. M., Friess, D. A., Landis, E., Mumby, P. J., Morrison, T. H., O’Brien, K. R., Wilson, K. A., Zganjar, C., & Saunders, M. I. (2022). Drivers of global mangrove loss and gain in social-ecological systems. Nature Communications, 13(1), 1–16. https://doi.org/10.1038/s41467-022-33962-x
  10. Hasan, K., Masriadi, Muchlis, Chalid, I., Muktaruddin, Afandi, & R, H. (2022). Communication Empowerment Of Aceh East Coastal Communities In Maintaining Manggrove Ecosystems (Study Of Meunasah Asan Village, Madat District, East Aceh Regency). Proceedings of International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM), 3(ICoSPOLHUM), 00005. https://doi.org/10.29103/icospolhum.v3i.64
  11. Hasnanda, O., Nugroho, B., Kartodihardjo, H., & Nyoto Santoso, N. x. (2021). Community-Based Mangrove Management Institutions In The Model Iii Forest Management Unit In Aceh Province, Indonesia. Jurnal Belantara, 4(1), 11–25.
  12. Hertati, D. (2020). Pengembangan Pariwisata Berkelanjutan: Analisis Ekowisata Mangrove Wonorejo Surabaya. Global and Policy Journal of International Relations, 8(02), 147–158. https://doi.org/10.33005/jgp.v8i02.2412
  13. Khaza Sukma Sakinah, & Renata Anisa. (2023). Program Eksternal Public Relations PT Trueve Mitra Indonesia. J-CEKI : Jurnal Cendekia Ilmiah, 2(6), 665–675. https://doi.org/10.56799/jceki.v2i6.2346
  14. Marwan, M., & Isnaeni, N. (2022). Bringing Environmental State Back In: Menakar Sentralitas Peran Pemerintah dalam Kemitraan Multipihak untuk Pembangunan Pariwisata Berkelanjutan Pasca Covid-19 (Studi Kasus Wakatobi). Intermestic: Journal of International Studies, 7(1), 123. https://doi.org/10.24198/intermestic.v7n1.7
  15. Mumpuni, N. W. R., & Wati, K. M. (2022). PENGELOLAAN LINGKUNGAN HIDUP DAN PENCEGAHAN BENCANA (Studi Kasus di Kawasan Mangrove Baros Kabupaten Bantul Provinsi Yogyakarta). Jurnal Lingkungan Hidu[, 2(19), 117–130.
  16. Niko, N. (2022). Acceleration Of Community Knowledge On Dompak Island About Mangrows As Resources Of Life. Jurnal Abdi Insani, 9(3), 247–255.
  17. Nugroho, A. W., & Sari, U. K. (2023). Stakeholder Identification for Collaborative Management of Ecotourism and Proboscis Conservation. International Journal of Conservation Science, 14(2), 713–730. https://doi.org/10.36868/IJCS.2023.02.23
  18. Nurhidayatullah, D., & Sugiyanto, S. (2023). Perubahan Iklim Sebagai Governmentality: Rezim Praktik Untuk Adaptasi Di Pekalongan. Journal Of Government : Manajemen Pemerintahan Dan Otonomi Daerah, 8(2), 56–73.
  19. Patrianti, T., & Shabana, A. (2020). Gas Rumah Kaca Untuk Mengatasi Perubahan Iklim Government Risk Communication on Greenhouse Gas. Jurnal Penelitian Komunikasi Dan Opini Publik Vol., 24(2), 156–170.
  20. Patrianti, T., Shabana, A., & Tuti, R. W. (2020). Government Risk Communication on Greenhouse Gas Emission Reduction to Tackle Climate Change. Jurnal Penelitian Komunikasi Dan Opini Publik, 24(2). https://doi.org/10.33299/jpkop.24.2.3416
  21. PURWANTI, P., FATTAH, M., QURRATA, V. A., & NARMADITYA, B. S. (2021). An institutional reinforcement model for the protection of mangroves sustainable ecotourism in indonesia. Geojournal of Tourism and Geosites, 35(2), 471–479. https://doi.org/10.30892/gtg.35227-674
  22. PUTRI, A. E., KHADIJAH, U. L. S., & NOVIANTI, E. (2020). Community empowerment in the development of mangrove tourism in batu karas of pangandaran, West Java. Geojournal of Tourism and Geosites, 31(3), 972–978. https://doi.org/10.30892/gtg.31306-529
  23. Putri, S. E., Santi, F., Murni, T., & Kananlua, P. (2023). Pengembangan Ekowisata Mangrove Melalui Brand Strategy Management Sebagai Tujuan Pariwisata Internasional Potensi Di Kampung Sejahtera Kota Bengkulu. Jurnal Abdimas Bhakti Mulia Available, 1(1), 9–18.
  24. Schaffers, H. (2018). The Relevance of Blockchain for Collaborative Networked Organizations. IFIP Advances in Information and Communication Technology, 534, 3–17. https://doi.org/10.1007/978-3-319-99127-6_1
  25. Sentanu, I. G. E. P. S., & Mahadiansar, M. (2020). Memperkuat Peran Pemerintah Daerah: Mengelola Pariwisata Lokal Yang Berkelanjutan. Jurnal Ilmu Administrasi Negara (JUAN), 8(1), 1–20. https://doi.org/10.31629/juan.v8i1.1879
  26. Setiyarini, T., & Chrismardani, Y. (2022). Analisis ekowisata garam di Kabupaten Sumenep: pendekatan Triple Helix. MBR (Management and Business Review), 6(2), 236–247. https://doi.org/10.21067/mbr.v6i2.6576
  27. Seva, T. A., Purwanto, W., & Latuconsina, A. R. (2022). Ecosystem conservation of Mangrove Education Center (MEC) in handling abration disaster at Pangkalan Jambi village based on stakeholder engagement perspective. IOP Conference Series: Earth and Environmental Science, 986(1), 0–14. https://doi.org/10.1088/1755-1315/986/1/012019
  28. Sofiyawati, N. (2022). Strategi Komunikasi Pemasaran Rumah Zakat Tahun 2022. Alhadharah: Jurnal Ilmu Dakwah, 21(1), 15. https://doi.org/10.18592/alhadharah.v21i1.6275
  29. Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
  30. Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.
  31. Swangjang, K., & Kornpiphat, P. (2021). Does ecotourism in a Mangrove area at Klong Kone, Thailand, conform to sustainable tourism? A case study using SWOT and DPSIR. Environment, Development and Sustainability, 23(11), 15960–15985. https://doi.org/10.1007/s10668-021-01313-3
  32. Tarwiyani Yuniar, E., Susiatiningsih, H., & Eko Wahyudi, F. (2022). Budaya dalam Agenda 2030: Upaya dalam Mewujudkan Sustainable Development Goals di Kota Pekalongan. Journal of International Relations, 8, 217–231.
  33. Yasir, Y., Firdaus, M., Nurjanah, N., & Salam, N. E. (2021). Environmental communication model through community-based tourism development in overcoming mangrove damage. IOP Conference Series: Earth and Environmental Science, 886(1), 0–10. https://doi.org/10.1088/1755-1315/886/1/012022
  34. Yasir, Y., Nurjanah, N., Yohana, N., & Samsir, S. (2022). Corporate Communications in Contribution to Addressing Environmental Problems: Case Study of an Indonesian State Oil Company. Information & Media, 93, 192–214. https://doi.org/10.15388/im.2021.91.57