Main Article Content
Abstract
The objective of this study is to analyze how tourism attractiveness and service quality impact visitor satisfaction through the tourism image in the specific area of Kawung Tilu, Cipayung Village, Cikarang Timur District, Bekasi Regency. The research methodology is a quantitative descriptive approach comprising 120 respondents who are the visitors of the tourist sites. About 20 respondents are measured by the validity and the reliability testing, whereas 100 respondents will participate in the path analysis test. The findings reveal that tourism attractiveness has a positive influence on the tourism image. Similarly, the service quality positively affects the tourism image. In addition, tourism attractiveness has a positive impact on visitor satisfaction, as the service quality does. The tourism image acts as a mediator between tourism attractiveness and visitor satisfaction, aside from its direct effects. The results emphasize the significance in maintaining and enhancing tourism attractiveness and service quality to improve the tourism image and visitor satisfaction. In the context of developing a tourism village, it is crucial to consider these factors in order to deliberately create a positive experience for tourists and to effectively promote the tourism destination.
Keywords
Article Details
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Abdillah, Y. F. (2017). PENGARUH CITRA DESTINASI DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA WISATA B29 LUMAJANG. PROGRAM SARJANA STRATA I SEKOLAH TINGGI ILMU EKONOMI WIDYA GAMA LUMAJANG.
- Adhayanti, H. (2018). PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI AGROWISATA LOCO ANTIK PG PANGKA KABUPATEN TEGAL. Jurnal Visi Manajemen Vol 3 No 2, 3(2).
- Afshardoost, M., & Eshaghi, M. S. (2020). Destination image and tourist behavioural intentions: A meta-analysis. Tourism Management, 81(May), 104154. https://doi.org/10.1016/j.tourman.2020.104154
- Berliana, A., Djuardi, D. K., & Nugeraha, P. (2022). PENGARUH KUALITAS PELAYANAN , DAYA TARIK WISATA, CITRA DESTINASI, DAN HARGA TERHADAP KEPUASAN PENGUNJUNG OBJEK WISATA PUNCAK MAS LAMPUNG. Jurnal Kompetitif Bisnis, 1(8).
- Cao, F., Huang, Z., Jin, C., & Xu, M. (2016). Chinese National Scenic Areas’ Tourism Efficiency: Multi-scale Fluctuation, Prediction and Optimization. Asia Pacific Journal of Tourism Research, 21(5), 570–595. https://doi.org/10.1080/10941665.2015.1068190
- Carballo, R. R., & León, C. J. (2018). The influence of artistically recreated nature on the image of tourist destinations: Lanzarote’s art, cultural and tourism visitor centres and their links to sustainable tourism marketing. Journal of Sustainable Tourism, 26(2), 192–204. https://doi.org/10.1080/09669582.2017.1338292
- Chen, L., Ng, E., Huang, S.-C., & Fang, W.-T. (2017). A self-evaluation system of quality planning for tourist attractions in Taiwan: An integrated AHP-Delphi approach from career professionals. Sustainability (Switzerland), 9(10). https://doi.org/10.3390/su9101751
- Cici, S., & Ida, M. (2017). Pengaruh Kualitas Layanan Promosi dan Citra Destinasi Terhadap kepuasan Melalui Keputusan Pengunjung. Management Analysis Journal, 6(3).
- Dewa, C. B. (2019). Pengaruh Kualitas Layanan Terhadap Citra Destinasi Desa Wisata Ketingan Dengan Electronic Word of Mouth Sebagai Variabel Pemediasi. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 10(2). https://doi.org/10.31294/khi.v10i2.6553
- Frost, W., & Laing, J. (2018). Public–private partnerships for nature-based tourist attractions: the failure of Seal Rocks. Journal of Sustainable Tourism, 26(6), 942–956. https://doi.org/10.1080/09669582.2017.1423319
- Glückstad, F. K., Schmidt, M. N., & Mørup, M. (2020). Testing a model of destination image formation: Application of Bayesian relational modelling and fsQCA. Journal of Business Research, 120(November 2018), 351–363. https://doi.org/10.1016/j.jbusres.2019.10.014
- Keller, L. K. (1994). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity (S. Wall, Ed.; 4th ed., Vol. 58, Issue 3). Pearson. https://doi.org/10.2307/1252315
- Kim, G., Duffy, L. N., & Moore, D. (2020). Tourist attractiveness: measuring residents’ perception of tourists. Journal of Sustainable Tourism, 28(6), 898–916. https://doi.org/10.1080/09669582.2019.1708919
- Kim, W. H., Malek, K., Kim, N. J., & Kim, S. H. (2018). Destination personality, destination image, and intent to recommend: The role of gender, age, cultural background, and prior experiences. Sustainability (Switzerland), 10(1). https://doi.org/10.3390/su10010087
- Kirilenko, A. P., Stepchenkova, S. O., & Hernandez, J. M. (2019). Comparative clustering of destination attractions for different origin markets with network and spatial analyses of online reviews. Tourism Management, 72(November 2018), 400–410. https://doi.org/10.1016/j.tourman.2019.01.001
- Kong, W. H., Loi, K. I., & Xu, J. (2022). Investigating Destination Loyalty through Tourist Attraction Personality and Loyalty. Journal of China Tourism Research, 18(2), 397–418. https://doi.org/10.1080/19388160.2020.1862011
- Kotler, P. R. (2002). Marketing Management. Prentice-Hall,Inc.
- Lee, C.-F., & Huang, H.-I. (2014). The Attractiveness of Taiwan as a Bicycle Tourism Destination: A Supply-Side Approach. Asia Pacific Journal of Tourism Research, 19(3), 273–299. https://doi.org/10.1080/10941665.2012.739190
- Le-Klähn, D.-T., Roosen, J., Gerike, R., & Hall, C. M. (2015). Factors affecting tourists’ public transport use and areas visited at destinations. Tourism Geographies, 17(5), 738–757. https://doi.org/10.1080/14616688.2015.1084527
- Lew, A. A. (1987). A framework of tourist attraction research. Annals of Tourism Research, 14(4), 553–575. https://doi.org/10.1016/0160-7383(87)90071-5
- Lu, W., Jin, J., Wang, B., Li, K., Liang, C., Dong, J., & Zhao, S. (2020). Intelligence in tourist destinations management: Improved attention-based gated recurre. Sustainability (Switzerland), 12(4). https://doi.org/10.3390/su12041390
- Montaño, A., Ivanova, A., Rodríguez, I., Pérez, J., & Martinez, J. (2017). Touristic destinations and coastal cities: Evaluation of the integrally planned center los cabos, Mexico forty years from its foundation. International Journal of Sustainable Development and Planning, 12(8), 1348–1358. https://doi.org/10.2495/SDP-V12-N8-1348-1358
- Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.
- Pendit, N. S. (2022). Ilmu Pariwisata (7th ed.). Pradnya Paramita.
- Pike, S. (2017). Destination positioning and temporality: Tracking relative strengths and weaknesses over time. Journal of Hospitality and Tourism Management, 31, 126–133. https://doi.org/10.1016/j.jhtm.2016.11.005
- Sartika, F. (Universitas S. K. B. A., Ma ’ruf, J. J. (Universitas S. K., & Yunus, M. (Universitas S. K. (2014). Pengaruh Produk Dan Bauran Promosi Wisata Terhadap Citra (Image) Destinasi Dan Dampaknya Pada Niat Wisatawan Untuk Melakukan Kunjungan Ulang Ke Provinsi Aceh. Jurnal Manajemen Pascasarjana Universitas Syiah Kuala, 9(1).
- Setiadji, P., Sulistyantara, B., & Pramudya, B. (2022). DETERMINATION OF ATTRACTIVENESS INDEX AND CARRYING CAPACITY OF THE GEOSITES FOR SUSTAINABLE GEOTOURISM DEVELOPMENT IN THE CYCLOOPS MOUNTAINS OF PAPUA, INDONESIA. Geojournal of Tourism and Geosites, 42, 817–823. https://doi.org/10.30892/gtg.422spl22-893
- Setyaningsih, S., & Murwatiningsih. (2017). Pengaruh Motivasi, Promosi Dan Citra Destinasi Pada Kepuasan Pengunjung Melalui Keputusan Pengunjung. Management Analysis Journal, 6(2).
- Stylidis, D., Shani, A., & Belhassen, Y. (2017). Testing an integrated destination image model across residents and tourists. Tourism Management, 58, 184–195. https://doi.org/10.1016/j.tourman.2016.10.014
- Sugiyono, D. (2013). moteode penelitian kuantitatif kualitatif dan R&D. alfabeta.
- Sun, X., Geng-Qing Chi, C., & Xu, H. (2013). DEVELOPING DESTINATION LOYALTY: THE CASE OF HAINAN ISLAND. Annals of Tourism Research, 43(40871060), 547–577. https://doi.org/10.1016/j.annals.2013.04.006
- Swacha, J., & Ittermann, R. (2017). Enhancing the tourist attraction visiting process with gamification: Key concepts. Engineering Management in Production and Services, 9(4), 59–66. https://doi.org/10.1515/emj-2017-0031
- Tan, W. K. (2017). Repeat visitation: A study from the perspective of leisure constraint, tourist experience, destination images, and experiential familiarity. Journal of Destination Marketing and Management, 6(3). https://doi.org/10.1016/j.jdmm.2016.04.003
- Tešin, A., Kovačić, S., Jovanović, T., Vujičić, M. D., & Obradović, S. (2020). Ecotourism constraints: What prevents domestic tourists in serbia from visiting eco-destinations? Journal of the Geographical Institute Jovan Cvijic SASA, 70(3), 255–271. https://doi.org/10.2298/IJGI2003255T
- UNWTO. (2020). Supporting Jobs and Economies through Travel and Tourism – A Call for Action to Mitigate the Socio-Economic Impact of COVID-19 and Accelerate Recovery. World Tourism Organization (UNWTO). https://doi.org/10.18111/9789284421633