Article Sidebar

Download
PDF
Statistic
Read Counter : 606 Download : 413

Downloads

Download data is not yet available.

Main Article Content

Abstract

Micro, Small and Medium Enterprises (MSMEs) are economic businesses in the field of sales or trade that are managed by individuals or business entities. The existence of MSMEs in the technological era needs to utilize applications that can support sales. Canva is a design app that can be used to support sales. Canva's role in Micro, Small and Medium Enterprises (MSMEs) is expected to be an application that makes it easier for actors to market their selling products. This study aims to determine the effect of Canva training on improving the skills and sales of Micro, Small and Medium Enterprises (MSMEs). The approach method used in the implementation of this training activity includes monological and dialogic methods. Based on the results of the study, training on using the Canva application to increase sales and skills has a positive effect on MSME owners. This is due to the use of the Canva application which is easily understood by all people and the costs incurred are not much.

Keywords

Canva Training Skill Product Sales

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Sunarto, S. T., & Setiadi, P. B. (2023). Utilizing Canva Application Training to Improve Skills and Product Sales in Micro Small Medium Enterprises (MSMEs) East Java. Ilomata International Journal of Management, 4(1), 37-46. https://doi.org/10.52728/ijjm.v4i1.633

References

  1. Achi, A., Adeola, O., & Achi, F. C. (2022). CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility. Journal of Business Research, 139(October 2021), 771–781. https://doi.org/10.1016/j.jbusres.2021.10.016
  2. Afifah, A. N., Najib, M., Sarma, M., & Leong, Y. C. (2018). Digital Marketing Adoption and The Influences Towards Business Successes of MSMEs Creative Sector in Indonesia And Malaysia. Journal of Management Applications, 16(3), 377–386
  3. Agarwal, V., Mathiyazhagan, K., Malhotra, S., & Pimpunchat, B. (2022). Building resilience for sustainability of MSMEs post COVID-19 outbreak: An Indian handicraft industry outlook. Socio-Economic Planning Sciences, September, 101443. https://doi.org/10.1016/j.seps.2022.101443
  4. Amatya, D. M., Walega, A., Callahan, T. J., Morrison, A., Vulava, V., Hitchcock, D. R., Williams, T. M., & Epps, T. (2022). Storm event analysis of four forested catchments on the Atlantic coastal plain using a modified SCS-CN rainfall-runoff model. Journal of Hydrology, 608(June 2021), 127772. https://doi.org/10.1016/j.jhydrol.2022.127772
  5. Andrade, R., Pinheiro, P., Carvalho, L., & Rocha, R. (2022). Building a Bridge: Knowledge Sharing Flows into Entrepreneurial Ecosystems. Journal of Open Innovation: Technology, Market, and Complexity, 8(3). https://doi.org/10.3390/joitmc8030144
  6. Badoc-Gonzales, B. P., Mandigma, M. B. S., & Tan, J. J. (2021). Resilience and sustainability interventions in selected Post-Haiyan Philippines: MSMEs perspective. International Journal of Disaster Risk Reduction, 57(February), 102162. https://doi.org/10.1016/j.ijdrr.2021.102162
  7. Behl, A., Gaur, J., Pereira, V., Yadav, R., & Laker, B. (2022). Role of big data analytics capabilities to improve sustainable competitive advantage of MSME service firms during COVID-19 – A multi-theoretical approach. Journal of Business Research, 148(May), 378–389. https://doi.org/10.1016/j.jbusres.2022.05.009
  8. Blommerde-Winters, T. (2022). The roles of NSD performance and standardized service development processes in the performance of micro, small, and medium-sized enterprises. Journal of Business Research, 139(September 2021), 56–68. https://doi.org/10.1016/j.jbusres.2021.09.036
  9. Brodny, J., & Tutak, M. (2022). The Level of Digitization of Small, Medium and Large Enterprises in the Central and Eastern European Countries and Its Relationship with Economic Parameters. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 113. https://doi.org/10.3390/joitmc8030113
  10. Choirina P., M. Rohman., Bella C.T., Pangestuti P.D., Alfi F., and Farid W. (2022). Increasing MSMEs Marketing with Graphic Design Training for Youth Organizations in Pladi Village, Wonosari District, Malang Regency. Raden Rahmat Islamic University. Malang, Indonesia Community Journal. Vol. 2. No. 1. Matter. 8-16.
  11. Esfahbodi, A., Pang, G., & Peng, L. (2022). Determinants of consumers’ adoption intention for blockchain technology in E-commerce. Journal of Digital Economy, 1(2), 89–101. https://doi.org/10.1016/j.jdec.2022.11.001
  12. Fidela A, Pratama A, Nursyamsiah T. 2020. Development of micro, small and medium enterprises (MSMEs) with the Jambu Raya Village marketing program in Jambu Village, Sumedang Regency. Journal of Community Innovation Center. 2(3): 493-498.
  13. Gajdzik, B., & Wolniak, R. (2022). Framework for R&D&I Activities in the Steel Industry in Popularizing the Idea of Industry 4.0. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 1–33. https://doi.org/10.3390/joitmc8030133
  14. Gani, A., James, A. T., Asjad, M., & Talib, F. (2022). Development of a manufacturing sustainability index for MSMEs using a structural approach. Journal of Cleaner Production, 353(April), 131687. https://doi.org/10.1016/j.jclepro.2022.131687
  15. Gupta, S., & Kanungo, R. P. (2022). Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment. Journal of Business Research, 148(April), 262–276. https://doi.org/10.1016/j.jbusres.2022.04.070
  16. Jewalikar, A. D., & Shelke, A. (2017). Lean Integrated Management Systems in MSME Reasons, Advantages and Barriers on Implementation. Materials Today: Proceedings, 4(2), 1037–1044. https://doi.org/10.1016/j.matpr.2017.01.117
  17. Khurana, S., Haleem, A., & Mannan, B. (2019). Determinants for integration of sustainability with innovation for Indian manufacturing enterprises: Empirical evidence in MSMEs. Journal of Cleaner Production, 229, 374–386. https://doi.org/10.1016/j.jclepro.2019.04.022
  18. Kertajaya, Hermawan. (2006). Series 9 marketing elements Hermawan Kertajaya on selling. Jakarta: Mizan
  19. Kilay, A. L., Simamora, B. H., & Putra, D. P. (2022). The Influence of E-Payment and E-Commerce Services on Supply Chain Performance: Implications of Open Innovation and Solutions for the Digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 119. https://doi.org/10.3390/joitmc8030119
  20. Lu, Y., He, Y., & Ke, Y. (2022). The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention. Data Science and Management. https://doi.org/10.1016/j.dsm.2022.10.002
  21. Mitręga, M., Siemieniako, D., Kubacki, K., & Mouzas, S. (2022). Managing business relationships for social impact: Introduction to the special issue. Journal of Business Research, 148, 405–409. https://doi.org/10.1016/j.jbusres.2022.04.057
  22. Sharma, P., Shah, J., & Patel, R. (2022). Artificial intelligence framework for MSME sectors with focus on design and manufacturing industries. Materials Today: Proceedings, 62(P13), 6962–6966. https://doi.org/10.1016/j.matpr.2021.12.360
  23. Silvestri, R., Bocconcelli, R., Carloni, E., & Pagano, A. (2022). Interorganizational R&D projects in clustering contexts: A resource interaction perspective. Journal of Business Research, 148(April), 343–355. https://doi.org/10.1016/j.jbusres.2022.04.067
  24. Simone, V. De, Di, V., & Miranda, S. (2023). ScienceDirect ScienceDirect An overview on the use of AI / ML in Manufacturing MSMEs : solved issues , limits , and challenges. Procedia Computer Science, 217(2022), 1820–1829. https://doi.org/10.1016/j.procs.2022.12.382
  25. Singh, H., Bahl, A., Kumar, A., & Mann, G. S. (2018). Materials and Information Flow Analysis and Optimization of Manufacturing Processes in MSMEs by the Application of Value Stream Mapping (VSM) Technique. Materials Today: Proceedings, 5(14), 28420–28426. https://doi.org/10.1016/j.matpr.2018.10.128
  26. Singh, M., Rathi, R., & Garza-Reyes, J. A. (2021). Analysis and prioritization of Lean Six Sigma enablers with environmental facets using best worst method: A case of Indian MSMEs. Journal of Cleaner Production, 279, 123592. https://doi.org/10.1016/j.jclepro.2020.123592
  27. Songkajorn, Y., Aujirapongpan, S., Jiraphanumes, K., & Pattanasing, K. (2022). Organizational Strategic Intuition for High Performance: The Role of Knowledge-Based Dynamic Capabilities and Digital Transformation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 117. https://doi.org/10.3390/joitmc8030117
  28. Suminah, S., Suwarto, S., Sugihardjo, S., Anantanyu, S., & Padmaningrum, D. (2022). Determinants of micro, small, and medium-scale enterprise performers’ income during the Covid-19 pandemic era. Heliyon, 8(7), e09875. https://doi.org/10.1016/j.heliyon.2022.e09875
  29. Vásquez, J., Aguirre, S., Puertas, E., Bruno, G., Priarone, P. C., & Settineri, L. (2021). A sustainability maturity model for micro, small and medium-sized enterprises (MSMEs) based on a data analytics evaluation approach. Journal of Cleaner Production, 311(August 2020). https://doi.org/10.1016/j.jclepro.2021.127692
  30. Vivel-Búa, M., Lado-Sestayo, R., & Otero-González, L. (2019). Influence of firm characteristics and the environment on hotel survival across MSMES segments during the 2007–2015 period. Tourism Management, 75(November 2018), 477–490. https://doi.org/10.1016/j.tourman.2019.06.015
  31. Yáñez-Araque, B., Sánchez-Infante Hernández, J. P., Gutiérrez-Broncano, S., & Jiménez-Estévez, P. (2021). Corporate social responsibility in micro-, small- and medium-sized enterprises: Multigroup analysis of family vs. nonfamily firms. Journal of Business Research, 124(October 2020), 581–592. https://doi.org/10.1016/j.jbusres.2020.10.023