Article Sidebar

Download
PDF
Statistic
Read Counter : 566 Download : 450

Downloads

Download data is not yet available.

Main Article Content

Abstract

Research on E-commerce-based product trading companies, namely the digital application Cumart, aims to determine the effect of price perception and product quality on Dutch decisions with customer trust as a moderating variable. This type of research is quantitative research and uses accidental sampling technique for sampling. The population in this study are people in the northern DKI Jakarta area. The sample in this study used the Hair et al sample formula and based on the formula it was known that the size or number of samples was 120 respondents. Questionnaire distribution using Google forms and data processing using Smart PLS.

Keywords

Price Perception Product Quality Shopping Decision and Customer Trust

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Agung Setiawan, R., & Hidajat, K. (2022). The Influence of Perceived Price and Product Quality on Shopping Decisions on the Cumart Digital Application with Customer Trust as a Moderating Variable. Ilomata International Journal of Management, 3(2), 253-263. https://doi.org/10.52728/ijjm.v3i2.454

References

  1. Ackaradejruangsri, P. G. (2013). The Effect of Product Quality Attributes on Thai Consumers Buying Decisions. Ritsumeikan Journal of Asia Pacific Studies, 33, 14–24. https://www.researchgate.net/publication/291146860_The_Effect_of_Product_Quality_Attributes_on_Thai_Consumers’_Buying_Decisions
  2. Anderson, K. C., & Laverie, D. A. (2022). In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions. Journal of Retailing and Consumer Services, 67, 102977. https://doi.org/10.1016/j.jretconser.2022.102977
  3. Anggraeni, D., Kumadji, S., & Sunarti, S. (2016). Influence of Product Quality on Customer Satisfaction and Loyalty (Survey on Nasi Rawon Customers at Sakinah Restaurant, Pasuruan City). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 37(1), 171–177. http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1445
  4. Arifin, E., & Fachrodji, A. (2015). The Effect of Perception of Product Quality, Brand Image and Promotion on Consumer’s Interest to Buy Achilles Tire in South Jakarta. Mercu Buana University, V(1), 124–143. https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/138
  5. Bastian, D. A. (2014). Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia. Jurnal Manajemen Pemasaran Petra, 2(1), 1–9. https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/1391
  6. Chen, J.-L., Glabadanidis, P., & Sun, M. (2022). The five-factor asset pricing model, short-term reversal, and ownership structure – the case of China. International Review of Financial Analysis, 82, 102147. https://doi.org/10.1016/j.irfa.2022.102147
  7. Dessyaningrum, C., Samsir, & Yulia, E. (2020). Pengaruh kualitas mobile, harga, dan kualitas produk dengan kepercayaan pelanggan sebagai variabel moderasi terhadap keputusan pembelian online situs shopee. Tepak Manajemen Bisnis, XII(3), 439–459. https://jtmb.ejournal.unri.ac.id/index.php/JTMB/article/view/7877
  8. Hidajat, K., Yogantari, M. V., Studi, P., & Komunikasi, D. (1945). Pengaruh E-Service Quality Dan Purchase Behavior Terhadap Kepuasan Konsumen Di Mediasi Loyalitas Konsumen Pengguna Game Online Mobile Legend Masa Normal Baru Pandemi Covid-19. Jurnal Teknologi Informasi Dan Komputer, 445–455. https://jurnal.undhirabali.ac.id/index.php/jutik/article/view/1538
  9. I’tishom, M. F., Martini, S., & Novandari, W. (2020). Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Risiko Dan Persepsi Harga Terhadap Sikap Serta Keputusan Konsumen Untuk Menggunakan Go-Pay. Jurnal Ekonomi, Bisnis, Dan Akuntansi, 22(4), 514–532. https://doi.org/https://doi.org/10.32424/jeba.v22i4.1793
  10. Kalicharan, H. D. (2014). The Effect And Influence Of Country-Of-Origin On Consumers Perception Of Product Quality And Purchasing Intentions. International Business & Economics Research Journal (IBER), 13(5), 897. https://doi.org/10.19030/iber.v13i5.8760
  11. Kotler, P., & Keller, L. (2016). Marketing Management (15th ed.). Pearson Education Limited. t.ly/TuhY
  12. Kristian, D., & Widayanti, R. (2016). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Pada Mahasiswa Kampus 1 Universitas Kristen Krida Wacana. Jurnal Ilmiah Manajemen Bisnis Ukrida, 16(1), 97301. http://ejournal.ukrida.ac.id/ojs/index.php/IMB/article/view/1377
  13. Kristiawan, Y., Hartoyo, H., & Suharjo, B. (2021). Customer Satisfaction: Service Quality or Product Quality (Case Study at Fast Food Restaurant in Jabodetabek). Binus Business Review, 12(2), 165–176. https://doi.org/10.21512/bbr.v12i2.6672
  14. Kusumawati, D., & Saifudin. (2020). The Effect of Price Perception and Trust on Interest to Buy Online During The Covid-19 Pandemic on The Millenian Community in Central Java. 3(2017), 1–13. http://journal.stie-yppi.ac.id/index.php/JAB/article/view/299
  15. Lay, R. G. (2019). Harga, Kualitas Produk dan Word Of Mouth Terhadap Minat Beli Produk U-Tech. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 4(4), 530–537. https://journal.uc.ac.id/index.php/performa/article/download/1665/1331/
  16. Li, G., Egger, P. H., Li, J., & Wu, H. (2022). Exporting firms’ factor and product-quality adjustments in response to employment protection legislation: Evidence from China. China Economic Review, 73, 101801. https://doi.org/10.1016/j.chieco.2022.101801
  17. Ma, M., Tam, V. W., Le, K. N., & Osei-Kyei, R. (2022). Factors affecting the price of recycled concrete: A critical review. Journal of Building Engineering, 46, 103743. https://doi.org/10.1016/j.jobe.2021.103743
  18. Oktavenia, K. A. R., & Ardani, I. G. A. K. S. (2018). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Nokia Dengan Citra Merek Sebagai Pemediasi. E-Jurnal Manajemen Universitas Udayana, 8(3), 1374–1400. https://doi.org/10.24843/ejmunud.2019.v08.i03.p08
  19. Pandesia, A. E., Saerang, I., & Sumarauw, J. (2017). Pengaruh Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Perumahan Griya Paniki Indah Manado. Jurnal EMBA, 5(2), 1315–1326. https://doi.org/https://doi.org/10.35794/emba.v5i2.16161
  20. Penman, S., & Zhu, J. (2022). An accounting-based asset pricing model and a fundamental factor. Journal of Accounting and Economics, 73(2–3), 101476. https://doi.org/10.1016/j.jacceco.2021.101476
  21. Permana, A. I. (2020). Pengaruh Kualitas Website, Kualitas Pelayanan, Dan Kepercayaan Pelanggan Terhadap Minat Beli Pelanggan Di Situs Belanja Online Bukalapak. Ekonomi Bisnis, 25(2), 94–109. https://doi.org/10.33592/jeb.v25i2.422
  22. Permatasari, E. N. (2017). Pengaruh Kualitas Pelayanan, Persepsi Harga dan Lokasi Terhadap Keputusan Pembelian Pada Pelanggan Minimarket (Studi Kasus pada Pelanggan Minimarket Alfamart Tayu Wetan, Tayu, Pati, Jawa Tengah) [Uniersitas Negeri Yogyakarta]. https://eprints.uny.ac.id/54142/
  23. Purba, M. I., & Ginting, K. E. N. (2018). Pengaruh Harga, Pelayanan, dan Kualitas Jasa Terhadap Kepuasan Konsumen Transportasi Online di Kota Medan. JKBM (Jurnal Konsep Bisnis Dan Manajemen), 5(1), 63. https://doi.org/10.31289/jkbm.v5i1.1869
  24. Restiandi, F. A. (2020). The Effect of Digital Marketing, Price Perception and Shipping Costs on Sales Volume of Afashionpants Gamis In Adiwerna District [Universitas Pancasakti Tegal]. In Repository Universitas Pancasakti Tegal. http://repository.upstegal.ac.id/3163/
  25. Sakinah, A. (2021). Pengaruh Kualitas Jaringan, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Pada Segmen Milenial Dengan Minat Beli Sebagai Variabel Mediasi. In Paper Knowledge . Toward a Media History of Documents. http://repositori.uin-alauddin.ac.id/18866/
  26. Shaharudin, M. R., Suhardi, W. M., Anita, A. H., Maznah, W. O., & Etty, H. H. (2013). The relationship between product quality and purchase intention: The case of Malaysias national motorcycle/scooter manufacturer. African Journal of Business Management, 5(20), 8163–8176. https://doi.org/10.5897/AJBM11.267
  27. Sigit, K. N., & Soliha, E. (2017). Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Nasabah. Jurnal Keuangan Dan Perbankan, 21(1), 157–168. https://doi.org/10.26905/jkdp.v21i1.1236
  28. Sun, S., & Anwar, S. (2022). Estimation of product quality in China’s food processing and manufacturing industries. Economic Modelling, 107, 105681. https://doi.org/10.1016/j.econmod.2021.105681
  29. Tjiptono, F. (2012). Pemasaran Strategic (2nd ed.). Andi Publisher. https://andipublisher.com/produk-strategi-pemasaran-edisi-4
  30. Yulita, H., Hidajat, K., & Mulia, U. B. (2021). Pengaruh Adopsi Inovasi E-Learning terhadap Minat Belajar Mahasiswa Dimediasi Motivasi Belajar pada Era New Normal. Journal of Business & Applied Management, 14(1), 27–44. https://journal.ubm.ac.id/index.php/business-applied-management/article/download/2709/2038
  31. Zhang, D. (2022). Environmental regulation and firm product quality improvement: How does the greenwashing response? International Review of Financial Analysis, 80, 102058. https://doi.org/10.1016/j.irfa.2022.102058
  32. Zhang, S., Chen, C., Huang, D.-H., & Hu, L. (2022). Measurement of factor price distortion: A new production function method with time-varying elasticity. Technological Forecasting and Social Change, 175, 121363. https://doi.org/10.1016/j.techfore.2021.121363