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Abstract

Over the years, population explosion and subsequent ever-increasing demand have led to natural resource depletion, wreaking havoc that has left its mark on the environment and threatening human lives. SDG12 aims to achieve responsible consumption that can sustain livelihoods for the present and future generations. However, the notion of responsible consumption is vaguely addressed in existing literature. Understanding the idea of consuming responsibly and its distinct nature as an element of sustainable consumption is important. This study focuses on analysing responsible consumption in the organic food sector and the drivers that motivate it. The study conducts a Bibliometric analysis using the Dimensions.AI database to identify relevant concepts related to responsible consumption and utilises them as a construct for developing a conceptual framework. The study finds that ethical and green consumption are important dimensions of responsible consumption. The study also underscores the role of ethical values in creating green purchase intent and how this intent mediates between value and consumption. Since consumption is a crucial element of human lives, its moderation is important for the success of SDG12 and all other sustainable goals. Environmental awareness and values within oneself contribute to developing purchase intent. During marketing a product, if ethical elements are considered, it may help bridge the intent–behaviour gap.

Keywords

Ethical Consumption Responsible Consumption Sustainable Consumption SDG12 Green Purchase Intent

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Arundhati Das Chatterjee, ILEAD Kolkata

Arundhati Das Chatterjee is an Assistant Professor at ILEAD (The Institute of Leadership, Entrepreneurship and Development) college, Kolkata and a research scholar in Management at St. Xavier’s University, Kolkata. She is a M.Sc. in Economics from the University of Calcutta and a Diploma holder in Marketing management from the Narsee Monjee Institute of Management Studies. She received a National Scholarship Merit Certificate (Secondary Level). She has a prior experience in Post Graduate Management teaching in B-schools. She has published papers related to sustainable consumption. Her area of interest includes Sustainability, Ethical consumption and Consumer behaviour.

Soma Sur, St. Xavier’s University

Dr. Soma Sur is a Professor and Former Dean of Xavier Business School of St. Xavier’s University, Kolkata and is presently the Hony. Director of Father Lafont Centre for Excellence in Research and Innovation and the Coordinator of Ph.D. Programmes of the University.

She has an experience of about 30 years in Post Graduate Management teaching in B-schools and universities.

She is a Ph.D., M.Phil. in Management from West Bengal University of Technology (WBUT), MBA in Marketing from Indian Institute of Social Welfare & Business Management, Kolkata (IISWBM), B.Sc in Physics (Hons).,University of Calcutta and UGC Research Fellow qualifying NET in Marketing. She received a National Scholarship Merit Certificate (Secondary Level). She has published widely in national and international journals in countries like USA, Malaysia, India etc and is empanelled supervisor at different universities and has guided several PhD Scholars

How to Cite
Das Chatterjee, A., & Sur, S. (2025). Understanding the Drivers of Responsible Consumption: A Conceptual Framework. Ilomata International Journal of Management, 6(4), 1474-1489. https://doi.org/10.61194/ijjm.v6i4.1790

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