Redefining Market Dynamics: A Bibliometric Lens on Innovation and New Product Strategy Trends
DOI:
https://doi.org/10.61194/ijjm.v6i2.1589Keywords:
Bibliometric, Consumer Behavior, Innovation, Marketing, New Product StrategyAbstract
Innovation and New Product Strategy are an important part of the marketing world. Increasingly dynamic consumers and increasingly competitive markets, companies are required to carry out Innovation and New Product Strategy. This is in line with the increasing publication results over the past five years on this theme. Companies need a direction for innovation and new product strategy. In addition, newness is needed in innovation and new product strategy. This study aims to identify trends regarding Innovation and New Product Strategy in Marketing. Furthermore, to find newness in the theme. This study uses bibliometric analysis to find trends and newness in research on Innovation and New Product Strategy in marketing. Samples were obtained from Scopus data with the keyword Innovation and New Product Strategy in Marketing. Publications were determined in the last five years and the keywords that were limited were only for marketing. 148 documents were obtained that met the criteria for this research sample. The results of this study are research trends towards entrepreneurship and social media. While the newness for further research can connect the keyword customer behavior and new product development with the theme of Innovation and new product strategy, especially in the context of marketing.
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References
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Bee Ling, F., & Wai Ching, P. (2023). A Bibliometric Analysis of Biodegradable Products in Circular Economy and Consumer Perception. KnE Social Sciences, 2023, 655–669. https://doi.org/10.18502/kss.v8i20.14630
Bogdan, M., Andrey, S., & Sami, H. (2022). A Process Model of Product Strategy Development : A Case of a B2B SaaS Product. 23rd International Conference. https://doi.org/10.1007/978-3-031-21388-5
Coombes, P. (2023). A review of business model research: what next for industrial marketing scholarship? Journal of Business and Industrial Marketing, 38(3), 520–532. https://doi.org/10.1108/JBIM-06-2021-0296
Delhi, A. (2024). Innovation in Business Management Exploring the Path to Competitive Excellence. APTISI Transactions on Management (ATM), 8(1), 58–65. https://doi.org/10.33050/atm.v8i1.2204
Diaz, C. A. B., Del Riego Navarro, A., Perez, A. R., & Nourmohammadi, A. (2022). Availability Analysis of Reconfigurable Manufacturing System Using Simulation-Based Multi-Objective Optimization. Advances in Transdisciplinary Engineering, 21, 369–379. https://doi.org/10.3233/ATDE220156
Fadilah, E., & Nuvriasari, A. (2024). The Influence of Digital Marketing, Marketing Innovation and Competitor Orientation on the Marketing Performance of Bamboo Crafts MSMEs in Yogyakarta. East Asian Journal of Multidisciplinary Research, 3(5), 1909–1920. https://doi.org/10.55927/eajmr.v3i5.9571
Farrukh, M., Raza, A., Meng, F., & Wu, Y. (2022). CMS at 13: a retrospective of the journey. Chinese Management Studies, 16(1), 119–139. https://doi.org/10.1108/CMS-07-2020-0291
Garduño Realivazquez, K. A., Camarena, J. L., & Wendlandt Amézaga, T. R. (2023). Social responsibility in micro, small and medium enterprises: a bibliometric analysis from 1972 to 2021. Revista Del Centro de Investigación de La Universidad La Salle, 15(60), 233–270. https://doi.org/10.26457/recein.v15i60.3592
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143(February), 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Gök, O., & Peker, S. (2020). THE IMPACT of MARKETING’S INNOVATION-RELATED CAPABILITIES on A FIRM’S INNOVATION PERFORMANCE. International Journal of Innovation Management, 24(6). https://doi.org/10.1142/S1363919620500541
Gora, K., Dhingra, B., & Yadav, M. (2024). A bibliometric study on the role of micro-finance services in micro, small and medium enterprises. Competitiveness Review, 34(4), 718–735. https://doi.org/10.1108/CR-11-2022-0174
Grimpe, C., Sofka, W., Bhargava, M., & Chatterjee, R. (2017). R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study. Journal of Product Innovation Management, 34(3), 360–383. https://doi.org/10.1111/jpim.12366
Guo, R. (2019). Effectuation, opportunity shaping and innovation strategy in high-tech new ventures. Management Decision, 57(1), 115–130. https://doi.org/10.1108/MD-08-2017-0799
Junge, M., Severgnini, B., & Sørensen, A. (2016). Product-Marketing Innovation, Skills, and Firm Productivity Growth. Review of Income and Wealth, 62(4), 724–757. https://doi.org/10.1111/roiw.12192
Khurum, M., & Gorschek, T. (2011). A method for alignment evaluation of product strategies among stakeholders (MASS) in software intensive product development. Journal of Software Maintenance and Evolution, 23(7), 494–516. https://doi.org/10.1002/smr.536
Kim, J. S., & Kim, S. (2021). Thirty years of the Journal of Derivatives and Quantitative Studies: a bibliometric analysis. Journal of Derivatives and Quantitative Studies, 29(4), 258–279. https://doi.org/10.1108/JDQS-08-2021-0020
Maldonado-Erazo, C. P., Álvarez-García, J., Río-Rama, M. de la C. del, & Ronny Correa-Quezada 4. (2021). Corporate Social Responsibility and Corporate Performance in Indonesia. SPLASH Magz, 1(2), 5–8. https://doi.org/10.54204/splashmagzvol1no2pp5to8
Maryono, Farida, N., Ngatno, & Prabawani, B. (2021). Building innovation capabilities on collaboration and market orientation for improving marketing performance of wood furniture craft. Humanities and Social Sciences Letters, 9(4), 439–451. https://doi.org/10.18488/journal.73.2021.94.439.451
Miftah, H., Limakrisna, N., & Hanan, S. (2024). The Influence of Market Orientation with Product Innovation of Hydroponic Vegetables in Bogor City, West Java. Formosa Journal of Applied Sciences, 3(5), 2405–2418. https://doi.org/10.55927/fjas.v3i5.9159
Muttaqin, R., & Fitriyah, H. (2023). DIGITAL MARKETING IN MSMES: BIBLIOMETRIC ANALYSIS Rizal. Jurnal Manajemen Dayasaing, 2(3), 310–324. https://bnr.bg/post/101787017/bsp-za-balgaria-e-pod-nomer-1-v-buletinata-za-vota-gerb-s-nomer-2-pp-db-s-nomer-12
Naqvi, W. M., Yousif, M. G. H., Arora, S., & Mishra, G. V. (2024). Bridging, Mapping, and Addressing Research Gaps in Health Sciences: The Naqvi-Gabr Research Gap Framework. Cureus, March. https://doi.org/10.7759/cureus.55827
Nuringsih, K., N, N. M., Maupa, H., & Payangan, O. R. (2023). Understanding Sustainable Entrepreneurship Study Through Bibliometric Analysis (Grounded Theory). International Journal of Application on Economics and Business, 1(2), 793–804. https://doi.org/10.24912/v1i2.793-804
Pangarso, A., Sisilia, K., & Peranginangin, Y. (2022). Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review. Etikonomi, 21(2), 313–334. https://doi.org/10.15408/etk.v21i2.24052
Pasupuleti, M. (n.d.). Strategic innovation: the product manager’s guide to conquering new markets. https://doi.org/https://doi.org/10.62311/nesx/97881
Quaye, D., & Mensah, I. (2019). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535–1553. https://doi.org/10.1108/MD-08-2017-0784
Reyta, F., Purnama, S., & Foster, B. (2024). Local Agricultural Product Packaging Innovation as an Effort to Improve Branding and Sustainable Excellence of Farmer Community Products in Ciburial Village, West Bandung Regency. Britain International of Humanities and Social Sciences (BIoHS) Journal, 6(1), 1–8. https://doi.org/10.33258/biohs.v6i1.1059
Rosyidah, E., Hermana, J., & Warmadewanthi, I. D. A. A. (2022). A Study of Waste Projection through Bibliometric Analysis. IOP Conference Series: Earth and Environmental Science, 1211(1). https://doi.org/10.1088/1755-1315/1211/1/012020
Salah, E., Ragheb, M. A., Elgharbawy, A., & Tantawi, P. I. (2023). The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies. المجلة العربية للإدارة, 0(0), 1–10. https://doi.org/10.21608/aja.2023.192237.1399
Scopus. (2024). Innovation and New Product Strategy in Marketing. https://www.scopus.com/term/analyzer.uri?sort=plf-f&src=s&sid=06b9f899e7c1b15700bf6aefdd8b14fa&sot=a&sdt=a&sl=101&s=TITLE-ABS-KEY%28Innovation+and+New+Product+Strategy+in+Marketing%29+AND+PUBYEAR+%3E+2018+AND+PUBYEAR+%3C+2025&origin=resultslist&count=10&a
Shekhar, S. K., & Shah, M. A. (2023). Sports Marketing and Conceptual Evolution: A Bibliometric Analysis. SAGE Open, 13(3), 1–12. https://doi.org/10.1177/21582440231192915
Siriram, R., du Plessis, C., Bisset, C., & Koekemoer, O. (2023). Innovation and Firm Competitive Advantages. October. https://doi.org/10.5772/intechopen.113323
Soeprapto, E. F. (2022). The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0. Proceedings of the International Conference on Applied Science and Technology on Social
Science 2022 (ICAST-SS 2022), 718–724. https://doi.org/10.2991/978-2-494069-83-1_125
Svendsen, M. F., Haugland, S. A., Grønhaug, K., & Hammervoll, T. (2011). Marketing strategy and customer involvement in product development. European Journal of Marketing, 45(4), 513–530. https://doi.org/10.1108/03090561111111316
Talwar, S., Talwar, M., Kaur, P., & Dhir, A. (2020). Consumers’ resistance to digital innovations: A systematic review and framework development. Australasian Marketing Journal, 28(4), 286–299. https://doi.org/10.1016/j.ausmj.2020.06.014
Thümler, N. (2023). Agility in Marketing: a Bibliometric Analysis. Business: Theory and Practice, 24(1), 173–182. https://doi.org/10.3846/btp.2023.17090
Utami, D., Mulyono, L. E. H., & Furkan, L. M. (2022). The Effect of Market Orientation and Product Innovation to Increase Marketing Performance Moderated by Creativity. International Journal of Social Science Research and Review, 5(2), 20–36. https://doi.org/10.47814/ijssrr.v5i2.164
Vatananan-Thesenvitz, R., Schaller, A. A., & Shannon, R. (2019). A bibliometric review of the knowledge base for innovation in sustainable development. Sustainability (Switzerland), 11(20), 1–22. https://doi.org/10.3390/su11205783
Verma, S., & Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118(July), 253–261. https://doi.org/10.1016/j.jbusres.2020.06.057
Vuttichat, S., & Patchara, P. (2023). Causal relationship model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand. F1000Research, 12, 1040. https://doi.org/10.12688/f1000research.138941.2
Waltman, L., van Eck, N. J., & Noyons, E. C. M. (2010). A unified approach to mapping and clustering of bibliometric networks. Journal of Informetrics, 4(4), 629–635. https://doi.org/10.1016/j.joi.2010.07.002
Yamamoto, K., & Lloyd, R. A. (2019). The Role of Big Data and Digitization in Just-In-Time (JIT) Information Feeding and Marketing. American Journal of Management, 19(2), 126–133. https://doi.org/10.33423/ajm.v19i2.2074
Yanti, Y., Ismail, T., Hanifah, I. A., & Muschlish, M. (2022). Bibliometric Analysis of the Concept of Using Enterprise Resource Planning in the Micro, Small and Medium Enterprises (MSME) Sector. TEM Journal, 11(3), 1229–1234. https://doi.org/10.18421/TEM113-31
Yilmaz, A. A., & Tuzlukaya, S. E. (2024). The relation between intellectual capital and digital transformation: a bibliometric analysis. International Journal of Innovation Science, 16(2), 244–264. https://doi.org/10.1108/IJIS-08-2022-0145
Zeng, F., HE, Q., Li, S., & Luo, A. (2022). Residential mobility boosts new product adoption. Psychology and Marketing, 40(5).
Zhang, J., & Zhu, M. (2016). Market orientation, product innovation and export performance: evidence from Chinese manufacturers. Journal of Strategic Marketing, 24(5), 377–397. https://doi.org/10.1080/0965254X.2015.1052538
Zupic, I., & Čater, T. (2015). Bibliometric Methods in Management and Organization. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629
Ayoko, O. B., Caputo, A., & Mendy, J. (2021). Management research contributions to the COVID-19: a bibliometric literature review and analysis of the contributions from the Journal of Management & Organization. Journal of Management and Organization, 27(6), 1183–1209. https://doi.org/10.1017/jmo.2021.70
Bee Ling, F., & Wai Ching, P. (2023). A Bibliometric Analysis of Biodegradable Products in Circular Economy and Consumer Perception. KnE Social Sciences, 2023, 655–669. https://doi.org/10.18502/kss.v8i20.14630
Bogdan, M., Andrey, S., & Sami, H. (2022). A Process Model of Product Strategy Development : A Case of a B2B SaaS Product. 23rd International Conference. https://doi.org/10.1007/978-3-031-21388-5
Coombes, P. (2023). A review of business model research: what next for industrial marketing scholarship? Journal of Business and Industrial Marketing, 38(3), 520–532. https://doi.org/10.1108/JBIM-06-2021-0296
Delhi, A. (2024). Innovation in Business Management Exploring the Path to Competitive Excellence. APTISI Transactions on Management (ATM), 8(1), 58–65. https://doi.org/10.33050/atm.v8i1.2204
Diaz, C. A. B., Del Riego Navarro, A., Perez, A. R., & Nourmohammadi, A. (2022). Availability Analysis of Reconfigurable Manufacturing System Using Simulation-Based Multi-Objective Optimization. Advances in Transdisciplinary Engineering, 21, 369–379. https://doi.org/10.3233/ATDE220156
Fadilah, E., & Nuvriasari, A. (2024). The Influence of Digital Marketing, Marketing Innovation and Competitor Orientation on the Marketing Performance of Bamboo Crafts MSMEs in Yogyakarta. East Asian Journal of Multidisciplinary Research, 3(5), 1909–1920. https://doi.org/10.55927/eajmr.v3i5.9571
Farrukh, M., Raza, A., Meng, F., & Wu, Y. (2022). CMS at 13: a retrospective of the journey. Chinese Management Studies, 16(1), 119–139. https://doi.org/10.1108/CMS-07-2020-0291
Garduño Realivazquez, K. A., Camarena, J. L., & Wendlandt Amézaga, T. R. (2023). Social responsibility in micro, small and medium enterprises: a bibliometric analysis from 1972 to 2021. Revista Del Centro de Investigación de La Universidad La Salle, 15(60), 233–270. https://doi.org/10.26457/recein.v15i60.3592
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The Circular Economy – A new sustainability paradigm? Journal of Cleaner Production, 143(February), 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Gök, O., & Peker, S. (2020). THE IMPACT of MARKETING’S INNOVATION-RELATED CAPABILITIES on A FIRM’S INNOVATION PERFORMANCE. International Journal of Innovation Management, 24(6). https://doi.org/10.1142/S1363919620500541
Gora, K., Dhingra, B., & Yadav, M. (2024). A bibliometric study on the role of micro-finance services in micro, small and medium enterprises. Competitiveness Review, 34(4), 718–735. https://doi.org/10.1108/CR-11-2022-0174
Grimpe, C., Sofka, W., Bhargava, M., & Chatterjee, R. (2017). R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study. Journal of Product Innovation Management, 34(3), 360–383. https://doi.org/10.1111/jpim.12366
Guo, R. (2019). Effectuation, opportunity shaping and innovation strategy in high-tech new ventures. Management Decision, 57(1), 115–130. https://doi.org/10.1108/MD-08-2017-0799
Junge, M., Severgnini, B., & Sørensen, A. (2016). Product-Marketing Innovation, Skills, and Firm Productivity Growth. Review of Income and Wealth, 62(4), 724–757. https://doi.org/10.1111/roiw.12192
Khurum, M., & Gorschek, T. (2011). A method for alignment evaluation of product strategies among stakeholders (MASS) in software intensive product development. Journal of Software Maintenance and Evolution, 23(7), 494–516. https://doi.org/10.1002/smr.536
Kim, J. S., & Kim, S. (2021). Thirty years of the Journal of Derivatives and Quantitative Studies: a bibliometric analysis. Journal of Derivatives and Quantitative Studies, 29(4), 258–279. https://doi.org/10.1108/JDQS-08-2021-0020
Maldonado-Erazo, C. P., Álvarez-García, J., Río-Rama, M. de la C. del, & Ronny Correa-Quezada 4. (2021). Corporate Social Responsibility and Corporate Performance in Indonesia. SPLASH Magz, 1(2), 5–8. https://doi.org/10.54204/splashmagzvol1no2pp5to8
Maryono, Farida, N., Ngatno, & Prabawani, B. (2021). Building innovation capabilities on collaboration and market orientation for improving marketing performance of wood furniture craft. Humanities and Social Sciences Letters, 9(4), 439–451. https://doi.org/10.18488/journal.73.2021.94.439.451
Miftah, H., Limakrisna, N., & Hanan, S. (2024). The Influence of Market Orientation with Product Innovation of Hydroponic Vegetables in Bogor City, West Java. Formosa Journal of Applied Sciences, 3(5), 2405–2418. https://doi.org/10.55927/fjas.v3i5.9159
Muttaqin, R., & Fitriyah, H. (2023). DIGITAL MARKETING IN MSMES: BIBLIOMETRIC ANALYSIS Rizal. Jurnal Manajemen Dayasaing, 2(3), 310–324. https://bnr.bg/post/101787017/bsp-za-balgaria-e-pod-nomer-1-v-buletinata-za-vota-gerb-s-nomer-2-pp-db-s-nomer-12
Naqvi, W. M., Yousif, M. G. H., Arora, S., & Mishra, G. V. (2024). Bridging, Mapping, and Addressing Research Gaps in Health Sciences: The Naqvi-Gabr Research Gap Framework. Cureus, March. https://doi.org/10.7759/cureus.55827
Nuringsih, K., N, N. M., Maupa, H., & Payangan, O. R. (2023). Understanding Sustainable Entrepreneurship Study Through Bibliometric Analysis (Grounded Theory). International Journal of Application on Economics and Business, 1(2), 793–804. https://doi.org/10.24912/v1i2.793-804
Pangarso, A., Sisilia, K., & Peranginangin, Y. (2022). Circular Economy Business Models in the Micro, Small, and Medium Enterprises: A Review. Etikonomi, 21(2), 313–334. https://doi.org/10.15408/etk.v21i2.24052
Pasupuleti, M. (n.d.). Strategic innovation: the product manager’s guide to conquering new markets. https://doi.org/https://doi.org/10.62311/nesx/97881
Quaye, D., & Mensah, I. (2019). Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana. Management Decision, 57(7), 1535–1553. https://doi.org/10.1108/MD-08-2017-0784
Reyta, F., Purnama, S., & Foster, B. (2024). Local Agricultural Product Packaging Innovation as an Effort to Improve Branding and Sustainable Excellence of Farmer Community Products in Ciburial Village, West Bandung Regency. Britain International of Humanities and Social Sciences (BIoHS) Journal, 6(1), 1–8. https://doi.org/10.33258/biohs.v6i1.1059
Rosyidah, E., Hermana, J., & Warmadewanthi, I. D. A. A. (2022). A Study of Waste Projection through Bibliometric Analysis. IOP Conference Series: Earth and Environmental Science, 1211(1). https://doi.org/10.1088/1755-1315/1211/1/012020
Salah, E., Ragheb, M. A., Elgharbawy, A., & Tantawi, P. I. (2023). The impact of marketing knowledge on Customer Satisfaction with mediating role of marketing innovation: evidence from Egyptian real estate development companies. المجلة العربية للإدارة, 0(0), 1–10. https://doi.org/10.21608/aja.2023.192237.1399
Scopus. (2024). Innovation and New Product Strategy in Marketing. https://www.scopus.com/term/analyzer.uri?sort=plf-f&src=s&sid=06b9f899e7c1b15700bf6aefdd8b14fa&sot=a&sdt=a&sl=101&s=TITLE-ABS-KEY%28Innovation+and+New+Product+Strategy+in+Marketing%29+AND+PUBYEAR+%3E+2018+AND+PUBYEAR+%3C+2025&origin=resultslist&count=10&a
Shekhar, S. K., & Shah, M. A. (2023). Sports Marketing and Conceptual Evolution: A Bibliometric Analysis. SAGE Open, 13(3), 1–12. https://doi.org/10.1177/21582440231192915
Siriram, R., du Plessis, C., Bisset, C., & Koekemoer, O. (2023). Innovation and Firm Competitive Advantages. October. https://doi.org/10.5772/intechopen.113323
Soeprapto, E. F. (2022). The Effect of Market Orientation and Entrepreneurial Leadership on Performance Innovation with Organizational Ambidexterity as an Intervention based on Technology 4.0. Proceedings of the International Conference on Applied Science and Technology on Social
Science 2022 (ICAST-SS 2022), 718–724. https://doi.org/10.2991/978-2-494069-83-1_125
Svendsen, M. F., Haugland, S. A., Grønhaug, K., & Hammervoll, T. (2011). Marketing strategy and customer involvement in product development. European Journal of Marketing, 45(4), 513–530. https://doi.org/10.1108/03090561111111316
Talwar, S., Talwar, M., Kaur, P., & Dhir, A. (2020). Consumers’ resistance to digital innovations: A systematic review and framework development. Australasian Marketing Journal, 28(4), 286–299. https://doi.org/10.1016/j.ausmj.2020.06.014
Thümler, N. (2023). Agility in Marketing: a Bibliometric Analysis. Business: Theory and Practice, 24(1), 173–182. https://doi.org/10.3846/btp.2023.17090
Utami, D., Mulyono, L. E. H., & Furkan, L. M. (2022). The Effect of Market Orientation and Product Innovation to Increase Marketing Performance Moderated by Creativity. International Journal of Social Science Research and Review, 5(2), 20–36. https://doi.org/10.47814/ijssrr.v5i2.164
Vatananan-Thesenvitz, R., Schaller, A. A., & Shannon, R. (2019). A bibliometric review of the knowledge base for innovation in sustainable development. Sustainability (Switzerland), 11(20), 1–22. https://doi.org/10.3390/su11205783
Verma, S., & Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach. Journal of Business Research, 118(July), 253–261. https://doi.org/10.1016/j.jbusres.2020.06.057
Vuttichat, S., & Patchara, P. (2023). Causal relationship model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand. F1000Research, 12, 1040. https://doi.org/10.12688/f1000research.138941.2
Waltman, L., van Eck, N. J., & Noyons, E. C. M. (2010). A unified approach to mapping and clustering of bibliometric networks. Journal of Informetrics, 4(4), 629–635. https://doi.org/10.1016/j.joi.2010.07.002
Yamamoto, K., & Lloyd, R. A. (2019). The Role of Big Data and Digitization in Just-In-Time (JIT) Information Feeding and Marketing. American Journal of Management, 19(2), 126–133. https://doi.org/10.33423/ajm.v19i2.2074
Yanti, Y., Ismail, T., Hanifah, I. A., & Muschlish, M. (2022). Bibliometric Analysis of the Concept of Using Enterprise Resource Planning in the Micro, Small and Medium Enterprises (MSME) Sector. TEM Journal, 11(3), 1229–1234. https://doi.org/10.18421/TEM113-31
Yilmaz, A. A., & Tuzlukaya, S. E. (2024). The relation between intellectual capital and digital transformation: a bibliometric analysis. International Journal of Innovation Science, 16(2), 244–264. https://doi.org/10.1108/IJIS-08-2022-0145
Zeng, F., HE, Q., Li, S., & Luo, A. (2022). Residential mobility boosts new product adoption. Psychology and Marketing, 40(5).
Zhang, J., & Zhu, M. (2016). Market orientation, product innovation and export performance: evidence from Chinese manufacturers. Journal of Strategic Marketing, 24(5), 377–397. https://doi.org/10.1080/0965254X.2015.1052538
Zupic, I., & Čater, T. (2015). Bibliometric Methods in Management and Organization. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629
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2025-01-20
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Safitri, W., Agus Rahayu, & Heny Hendrayati. (2025). Redefining Market Dynamics: A Bibliometric Lens on Innovation and New Product Strategy Trends . Ilomata International Journal of Management, 6(2), 744–762. https://doi.org/10.61194/ijjm.v6i2.1589
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