Article Sidebar

Download
PDF
Statistic
Read Counter : 19 Download : 14

Downloads

Download data is not yet available.

Main Article Content

Abstract

In a competitive business environment, the ability to attract and retain quality talent is critical to the success of startup companies. This study explores the role of employer branding and employee value proposition (EVP) on employee engagement and retention in startup companies in Pontianak City. This research uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and document analysis to measure their perceptions of Employer branding and EVP practices and their impact on engagement and retention levels. The results of this study reveal that Qara'a's startup employer branding, based on the dimensions of interest value, social value, economic value, development value, and application value, can increase employee engagement and retention. Furthermore, the application of Qara'a's employee value proposition is packaged attractively and by employee expectations so that the EVP can increase the engagement and retention of Qara'a startup employees.

Keywords

Employer Branding, Employee Value Proposition, Employee Engagement, Employee Retention

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Usman, M., Karsim, Mufrihah, M., Shalahuddin, A., & Hasanudin. (2024). The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup. Ilomata International Journal of Management, 6(2), 519 - 538. https://doi.org/10.61194/ijjm.v6i2.1505

References

  1. Ambler, T., & Barrow, S. (1996). The Employer Brand. Journal Of Brand Management, 4(3), 185–206. Https://Doi.Org/10.1057/Bm.1996.42
  2. Andriyati, L., & Zulaikha, E. (2023). Strategi Pengembangan Startup Digital Di Pontianak Dengan Pendekatan Design Thinking. 16(2), 288–298. Https://Doi.Org/10.51903/E-Bisnis.V16i2
  3. Arasanmi, C. N., & Krishna, A. (2019). Employer Branding: Perceived Organisational Support And Employee Retention – The Mediating Role Of Organisational Commitment. Industrial And Commercial Training, 51(3), 174–183. Https://Doi.Org/10.1108/ICT-10-2018-0086
  4. Ariyanto, R., & Kustini, K. (2021). Employer Branding And Employee Value Proposition: The Key Success Of Startup Companies In Attracting Potential Employee Candidates. Annals Of Human Resource Management Research, 1(2), 113–125. Https://Doi.Org/10.35912/Ahrmr.V1i2.728
  5. Batary Citta, A., Hasanuddin Makassar, U., Hamid, N., & Mardiana Yusuf, R. (2020). Penerapan Employer Branding Dalam Suatu Perusahaan : Studi Beberapa Literature Nurdin Brasit (Vol. 5, Issue 1). Https://Journal.Stieamkop.Ac.Id/Index.Php/Mirai
  6. Binu Raj, A. (2020). Impact Of Employee Value Proposition On Employees’ Intention To Stay: Moderating Role Of Psychological Contract And Social Identity. South Asian Journal Of Business Studies, 10(2), 203–226. Https://Doi.Org/10.1108/SAJBS-10-2019-0183
  7. Chairunnisa Et Al. (2023). Employee Engagement: A Literature Review Keterlibatan Karyawan: Penelusuran Literatur. Jurnal Pemikiran Dan Penelitian Psikologi, Volume 18.
  8. Chandrilika, T., & Prasetya, K. A. (2017). Penerapan Strategi Employer Branding Dan Employee value Proposition Untuk Menciptakan Employee Engagement (Studi Pada PT Bank Central Asia Tbk). In Jurnal Administrasi Bisnis (JAB)|Vol (Vol. 50, Issue 5).
  9. Chiu, J. L., Fajardo, J. J., Lopez, P. N., Lourdes, J., & Miranda, F. (2020). The Effect Of Employer Branding On Turnover Intention And Employee Satisfaction Of The Utility Industry In The Philippines. Management Review: An International Journal, 15(2), 1–153.
  10. Chopra, A., Sahoo, C. K., & Patel, G. (2024). Exploring The Relationship Between Employer Branding And Talent Retention: The Mediation Effect Of Employee Engagement. International Journal Of Organizational Analysis, 32(4), 702–720. Https://Doi.Org/10.1108/IJOA-02-2023-3638
  11. Cindy Mutia Annur. (2024). Awal 2024, Indonesia Punya Startup Terbanyak Di ASEAN. Katadata.Co.Id.
  12. Dasan. (2022). An Empirical Study On Impact Of Employee Retention In IT Companies On The Employer Branding With Reference To Chennai City. In Journal Of Positive School Psychology (Vol. 2022, Issue 6). Http://Journalppw.Com
  13. Dwi Rahmadiane, G., Unggul, E., Utami, S., & Anggraeni, T. (2022). Analisis Pertumbuhan Startup Bisnis Di Kota Tegal. Managament Insight: Jurnal Ilmiah Manajemen ISSN, 17(2), 152–160. Https://Doi.Org/10.33369/Insight.17.2.152-160
  14. Ekhsan, M., & Taopik, M. (2020). Peran Mediasi Employee Engagement Pada Pengaruh Talent Management Terhadap Employee Retention. Jurnal Pengembangan Wiraswasta, 22(3), 163. Https://Doi.Org/10.33370/Jpw.V22i3.484
  15. Fatih Fuadi, & Destin Fitria Anjayani. (2023). Penerapan Employer Branding Dan Employee value Proposition Untuk Menciptakan Employee Engagement Dalam Perspektif Bisnis Islam. MAMEN: Jurnal Manajemen, 2(4), 469–480. Https://Doi.Org/10.55123/Mamen.V2i4.2752
  16. Gallup. (2024). Learn How Employee Engagement Affects Organizational Success. GALLUP.
  17. Hamid, S., & Fauzan, R. (2023). Pengaruh Stres Kerja, Komitmen Organisasi, Dan Kepuasan Kerja Terhadap Turnover Intention (Studi Penelitian Hotel Gajahmada Pontianak).
  18. Informatika, I., Darmajaya, B., Rumangkit, S., & Dwiyan, M. (2019). Dampak Employee Branding Pada Efektivitas Rekrutmen (Case Study: Generasi Z Indonesia). In Dwiyan Jurnal Bisnis Darmajaya (Vol. 05, Issue 01).
  19. Kahn, W. A. (1990). Psychological Conditions Of Personal Engagement And Disengagement At Work. In Source: The Academy Of Management Journal (Vol. 33, Issue 4).
  20. Keterlibatan, M., Ekhsan, K. M., Badrianti, Y., & Aeni, N. (2021). Kemajuan Dalam Ilmu Sosial, Pendidikan Dan Penelitian Humaniora, Volume 584 Prosiding Konferensi Internasional Ke-1 Tentang Penelitian Dalam Ilmu Sosial Dan Humaniora (ICORSH 2020) Employer Branding Dan Retensi Karyawan: Peran. Www.Onlinedoctranslator.Com
  21. Kinasih, B. K., Kurniawan, F., & Komunikasi, J. (2019). Analisis Employer Brand Melalui Employee value Proposition (Evp). Studi Kasus Employer Branding Pada Karyawan Pt.Bukalapak.Com (Vol. 8).
  22. Kofanov, O., & Zozul`Ov, O. (2018). Successful Development Of Startups As A Global Trend Of Innovative Socio-Economic Transformations. International And Multidisciplinary Journal Of Social Sciences, 7(2), 191. Https://Doi.Org/10.17583/Rimcis.2018.3576
  23. Kristianto, N. A., & Handoyo, S. (2020). Pengaruh Employer Branding Terhadap Employee Retention Dengan Employee Engagement Sebagai Mediator Pada Generasi Milenial Di Industri E-Commerce. 18.
  24. Kumar, S., Mohan Devadas, U., Dhammika, K., & S Kumar, P. A. (2021). Impact Of Employee value Proposition On Employee Retention: A Conceptual Paper. 2. Https://Doi.Org/10.5281/Zenodo.5513384
  25. Lily Anita, T., Kusumo, E., & Anggiani, S. (2021). A Study And Review Of Employee value Proposition : A Tool Of. In Human Resource Management. Review Of Research (Vol. 8, Issue 6). Http://Jurnal.Unmer.Ac.Id/Index.Php/Jbmhttp://Ror.Isrj.Net/Uploadeddata/642.Pdf
  26. Luengalongkot & Hongwiset. (2020). Factors Affecting Employee Retention At Tira Thai Public Company Limited, Samut Prakan, Thailand.
  27. Miles, & Huberman. (1994). Miles& Huberman (1994). In R. Holland (Ed.), Sage Publication. Sage Publications.
  28. Mufrihah, M., Irdhayanti, E., Ramadhan, R., Manajemen, J., Ekonomi, F., & Bisnis, D. (2024). Analisis Pengaruh Manajemen Talenta Terhadap Kinerja Karyawan Dengan Keterikatan Karyawan Sebagai Variabel Mediasi Pada Kantor Cabang Utama BCA Pontianak. Https://Jurnal.Untan.Ac.Id/Index.Php/MBIC/Index
  29. Okello Ochwo, B., & Mwesigwa, D. (2021). Reward Strategies And Job Satisfaction In Private Companies: A Case Of Uganda Breweries-Luzira. Annals Of Human Resource Management Research, 1(1), 69–83. Https://Doi.Org/10.35912/Ahrmr.V1i1.406
  30. Ramadhani & Soenarto. (2023). Penerapan Program Employee Engagement Untuk Meningkatkan Motivasi Kerja Karyawan Pada Pt Abc. Jurnal Administrasi Bisnis Terapan, 5(2). Https://Doi.Org/10.7454/Jabt.V5i2.1080
  31. Rasyid Az-Zuhdi, M., & Novian, R. A. (2023). FAKTOR-FAKTOR EMPLOYEE ENGAGEMENT PADA BISNIS KELUARGA DI INDONESIA (Vol. 1, Issue 1).
  32. Rifa’i, Y. (2023). Analisis Metodologi Penelitian Kulitatif Dalam Pengumpulan Data Di Penelitian Ilmiah Pada Penyusunan Mini Riset. In Jurnal Ilmu Sosial Dan Humaniora (Vol. 1, Issue 1). Https://Glorespublication.Org/Index.Php/Ekodestinasi
  33. Rijal Fadli, M. (2021). Memahami Desain Metode Penelitian Kualitatif. 21(1), 33–54. Https://Doi.Org/10.21831/Hum.V21i1
  34. Schaufeli, A., Salanova, A., González-Romá, A., & Bakker, A. (2002). The Measurement Of Engagement And Burnout: A Two Sample Confirmatory Factor Analytic Approach %0 Journal Article %T The Measurement Of Engagement And Burnout: A Two Sample Confirmatory Factor Analytic Approach.
  35. Spoljari & Ver. (2022). Internal Communication And Employer Brands.
  36. Srimulyani. (2020). Talent Management Dan Konsekuensinya Terhadap Employee Engagement Dan Employee Retention.
  37. Sumarni. (2024). Pengaruh Employee Engagement Dan Employee value Proposition Terhadap Kinerja.
  38. Sumartik, O., Ambarwati, R., Febriani, R., & Prasetyo, W. E. (2023). BUKU AJAR Manajemen Talenta Dan Implementasinya Di Industri Diterbitkan Oleh UMSIDA PRESS.
  39. Susanto, D., Jailani, Ms., & Sulthan Thaha Saifuddin Jambi, U. (2023). Teknik Pemeriksaan Keabsahan Data Dalam Penelitian Ilmiah. Http://Ejournal.Yayasanpendidikandzurriyatulquran.Id/Index.Php/Qosim
  40. Syaefullah, A. (2015). Prinsip Dasar Penyusunan Dan Penulisan Karya Tulis Ilmiah (Grasindo, Ed.; 1st.Ed).
  41. Tj, H. W., Tecoalu, M., & Wijaya, S. (2021). The Effect Of Compensation And Supervisor Support Mediated By Job Satisfaction On Employee Retention (Case Study At PT Pradu) (Vol. 19, Issue 1). Https://Jurnal.Ubd.Ac.Id/Index.Php/Ds
  42. Tumasjan, A., Kunze, F., Bruch, H., & Welpe, I. M. (2020). Linking Employer Branding Orientation And Firm Performance: Testing A Dual Mediation Route Of Recruitment Efficiency And Positive Affective Climate. Human Resource Management, 59(1), 83–99. Https://Doi.Org/10.1002/Hrm.21980