Article Sidebar

Download
PDF
Statistic
Read Counter : 12 Download : 6

Downloads

Download data is not yet available.

Main Article Content

Abstract

This research discusses the importance of sustainable marketing activities for the long-term success of companies. The research highlights the need for a multidimensional and systematic approach to understanding sustainable marketing by including the cultural dimension. Due to the lack of studies looking at the effect of four dimensions of sustainable marketing activities on customer loyalty, this study aims to test the effect of sustainable marketing activities on brand image, customer satisfaction, and customer loyalty. This research focuses on Generation Y and Z consumers in Greater Jakarta who are more concerned about sustainability issues and are aware of global fashion brands that have implemented ESG. Data from 218 samples selected using judgmental sampling were analyzed using PLS-SEM. The findings show that all dimensions of sustainable marketing activities significantly affect brand image, which sequentially influences customer satisfaction and loyalty. This study finds that cultural dimension has the greatest effect on brand image, while social dimension has the lowest effect. The positive brand image is found to increase customer satisfaction and loyalty. These findings confirm the application of signaling theory, and further practical implications are provided based on the findings.

Keywords

Brand Image Customer Satisfaction Customer Loyalty Sustainable Marketing Activities

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

Adzraa Shaafia Nur Yusuf, Bina Nusantara University

Master's student, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia.

Ferdy, Bina Nusantara University

Master's student, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia.

Evelyn Hendriana, Bina Nusantara University

Senior Lecturer, Management Department, BINUS Business School Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia.

How to Cite
Yusuf, A. S. N., Ferdy, & Hendriana, E. (2024). Effect of Sustainable Marketing Activities on Customer Loyalty among Young Generations: Case of Fashion Industry in Greater Jakarta-Indonesia. Ilomata International Journal of Management, 5(4), 1413-1433. https://doi.org/10.61194/ijjm.v5i4.1369

References

  1. Abbas, S., Chiang Hsieh, L. H., Techato, K., & Taweekun, J. (2020). Sustainable production using a resource–energy–water nexus for the Pakistani textile industry. Journal of Cleaner Production, 271. https://doi.org/10.1016/j.jclepro.2020.122633
  2. Ahmadi, H. B., Kusi-Sarpong, S., & Rezaei, J. (2017). Assessing the social sustainability of supply chains using Best Worst Method. Resources, Conservation and Recycling, 126, 99–106. https://doi.org/10.1016/j.resconrec.2017.07.020
  3. Ali, S. S., & Kaur, R. (2021). Effectiveness of corporate social responsibility (CSR) in implementation of social sustainability in warehousing of developing countries: A hybrid approach. Journal of Cleaner Production, 324, 129154. https://doi.org/10.1016/j.jclepro.2021.129154
  4. Allwood, J. M., Laursen, S. E., de Rodríguez, C. M., & Bocken, N. (2015). Well Dressed? The Present and Future Sustainability of Clothing and Textiles in the United Kingdom. Journal of Home Economics, 22(1), 42.
  5. Almeida, M. da G. M. C., & Coelho, A. F. M. (2019). The Antecedents of Corporate Reputation and Image and Their Impacts on Employee Commitment and Performance: The Moderating Role of CSR. Corporate Reputation Review, 22(1), 10–25. https://doi.org/10.1057/s41299-018-0053-8
  6. Araújo, J., Pereira, I. V., & Santos, J. D. (2023). The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction. Administrative Sciences, 13(5), 118. https://doi.org/10.3390/admsci13050118
  7. Arslan, I. K. (2020). THE IMPORTANCE OF CREATING CUSTOMER LOYALTY IN ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE. Eurasian Journal of Business and Management, 8(1), 11–20. https://doi.org/10.15604/ejbm.2020.08.01.002
  8. Azizan, N. S., & Yusr, M. M. (2019). THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND TRUST, AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY. International Journal of Entrepreneurship and Management Practices, 2(7), 93–108. https://doi.org/10.35631/ijemp.270010
  9. Babutsidze, Z., & Chai, A. (2018). Look at me Saving the Planet! The Imitation of Visible Green Behavior and its Impact on the Climate Value-Action Gap. Ecological Economics, 146, 290–303. https://doi.org/10.1016/j.ecolecon.2017.10.017
  10. Bansal, P. (2005). Evolving sustainably: a longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3), 197–218. https://doi.org/10.1002/smj.441
  11. Barbosa, B., Shabani Shojaei, A., & Miranda, H. (2023). Packaging-free practices in food retail: the impact on customer loyalty. Baltic Journal of Management, 18(4), 474–492. https://doi.org/10.1108/BJM-10-2022-0386
  12. Beall, A. (2020, July 13). Why Clothes Are So Hard to Recycle. BBC Future.
  13. Beerli, A., Diaz-Meneses, G., & Martín-Santana, J. D. (2021). Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street. Journal of Strategic Marketing, 29(3), 264–280. https://doi.org/10.1080/0965254X.2020.1755349
  14. Bhattacharya, C. B. , & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9–24.
  15. Boateng, S. L. (2019). Online relationship marketing and customer loyalty: a signaling theory perspective. International Journal of Bank Marketing, 37(1), 226–240. https://doi.org/10.1108/IJBM-01-2018-0009
  16. Calvin, K., Dasgupta, D., Krinner, G., Mukherji, A., Thorne, P. W., Trisos, C., Romero, J., Aldunce, P., Barrett, K., Blanco, G., Cheung, W. W. L., Connors, S., Denton, F., Diongue-Niang, A., Dodman, D., Garschagen, M., Geden, O., Hayward, B., Jones, C., … Ha, M. (2023). IPCC, 2023: Climate Change 2023: Synthesis Report. Contribution of Working Groups I, II and III to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change [Core Writing Team, H. Lee and J. Romero (eds.)]. IPCC, Geneva, Switzerland. https://doi.org/10.59327/IPCC/AR6-9789291691647
  17. Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities. Journal of the Academy of Marketing Science, 39(1), 55–70. https://doi.org/10.1007/s11747-010-0212-7
  18. Chao, R.-F., Wu, T.-C., & Yen, W.-T. (2015). The influence of service quality, brand image, and customer satisfaction on customer loyalty for private karaoke Rooms in Taiwan. The Journal of Global Business Management, 11(1), 59-67. , 11(1), 50–67.
  19. Chen, A. H., & Wu, R. Y. (2022). Mediating Effect of Brand Image and Satisfaction on Loyalty through Experiential Marketing: A Case Study of a Sugar Heritage Destination. Sustainability, 14(12), 7122. https://doi.org/10.3390/su14127122
  20. Chikazhe, L., Makanyeza, C., & Chigunhah, B. (2021). Understanding mediators and moderators of the effect of customer satisfaction on loyalty. Cogent Business & Management, 8(1). https://doi.org/10.1080/23311975.2021.1922127
  21. Choi, S., & Park, H. (2015). ISO 26000 Implementation and Purchase Intention: A Moderated Mediation Model of Corporate Image and CSR Authenticity/Fit. Journal of Product Research, 33(1), 133–143. https://doi.org/10.36345/kacst.2015.33.1.014
  22. Ciccarelli, M., & Marotta, F. (2021). Demand or Supply? An Empirical Exploration of the Effects of Climate Change on the Macroeconomy. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3943014
  23. Cuong, D. T., & Long, N. T. (2020). The impact of Service Quality and Brand Image on Customer Satisfaction and Behavioral Intention in Vietnam Fashion Market. Test Engineering & Management, 83, 389–398.
  24. Dam, S. M., & Dam, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. The Journal of Asian Finance, Economics and Business, , 8(3), 585–593.
  25. Dcunha, S., Kumar, V., Angadi, V., & Suresh, S. (2017). Structural equation modelling to predict patient perception of services cape and its relation to customer satisfaction and behavioral intention. Asian Journal of Management Research, 7(4), 293–303.
  26. Deloitte. (2023). The Deloitte Global 2023 Gen Z and Millennial Survey. Deloitte.
  27. Dewi, A. C., Syah, T. Y. R., & Kusumapradja, R. (2020). The impact of social media brand communication and word-of-mouth over brand image and brand equity. Journal of Multidisciplinary Academic, 4(5), 276–282.
  28. Ellen MacArthur Foundation. (2017). A New Textiles Economy: Redesigning Fashion’s Future. Https://Www.Ellenmacarthurfoundation.Org/Publications .
  29. Featherstone, M. (2018). Consumer Culture and Its Futures: Dreams and Consequences (pp. 1–46). https://doi.org/10.1007/978-3-030-00226-8_1
  30. Fetzer, A. V., & Aaron, S. (2010). Climb the green ladder: Make your company and career more sustainable. . Wiley.
  31. Fletcher, K. (2008). Sustainable fashion and Textiles: Design journeys. https://katefletcher.com/publications/books/sustainable-fashion-and-textiles-design-journeys/ .
  32. Garg, P. (2020). Introduction to Fast Fashion: Environmental Concerns and Sustainability Measurements. In Environmental Concerns and Sustainable Development (pp. 409–427). Springer Singapore. https://doi.org/10.1007/978-981-13-6358-0_18
  33. Gazzola, P., Pavione, E., Pezzetti, R., & Grechi, D. (2020). Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach. Sustainability, 12(7), 2809. https://doi.org/10.3390/su12072809
  34. Ghorbanzadeh, D., Shabbir, M. S., Mahmood, A., & Kazemi, E. (2021). Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism. Current Issues in Tourism, 24(21), 3090–3106. https://doi.org/10.1080/13683500.2020.1863924
  35. Glaveli, N. (2021). Corporate social responsibility toward stakeholders and customer loyalty: investigating the roles of trust and customer identification with the company. Social Responsibility Journal, 17(3), 367–383. https://doi.org/10.1108/SRJ-07-2019-0257
  36. Gong, Y., Xiao, J., Tang, X., & Li, J. (2023). How sustainable marketing influences the customer engagement and sustainable purchase intention? The moderating role of corporate social responsibility. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1128686
  37. Grigoriou, N., Davcik, N., & Sharma, P. (2016). Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach (pp. 813–818). https://doi.org/10.1007/978-3-319-11815-4_238
  38. Hadi, N. U., Aslam, N., & Gulzar, A. (2019). Sustainable Service Quality and Customer Loyalty: The Role of Customer Satisfaction and Switching Costs in the Pakistan Cellphone Industry. Sustainability, 11(8), 2408. https://doi.org/10.3390/su11082408
  39. Hair, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069
  40. Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202
  41. Hawkes, J. (2001). The fourth pillar of sustainability: culture’s essential role in public planning. Common Ground Publishing.
  42. Hsieh, M.-H., Pan, S.-L., & Setiono, R. (2004). Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis. Journal of the Academy of Marketing Science, 32(3), 251–270. https://doi.org/10.1177/0092070304264262
  43. Hsu, C.-H., Lin, C.-L., & Lin, R. (2011). A Study of Framework and Process Development for Cultural Product Design (pp. 55–64). https://doi.org/10.1007/978-3-642-21660-2_7
  44. Huang, R., & Sarigöllü, E. (2012). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research, 65(1), 92–99. https://doi.org/10.1016/j.jbusres.2011.02.003
  45. Hunt, H. K. (1991). Consumer Satisfaction, Dissatisfaction, and Complaining Behavior. Journal of Social Issues, 47(1), 107–117. https://doi.org/10.1111/j.1540-4560.1991.tb01814.x
  46. Hur, E., & Faragher- Siddall, E. (2022). Young Consumer Perspectives on Government Policy Interventions for Sustainable Fashion Consumption in the UK. Fashion Practice, 14(3), 405–427. https://doi.org/10.1080/17569370.2022.2125149
  47. IPCC. (2018). Global warming of 1.5°: Special report.
  48. Iredale, W., & Vugt, M. van. (2011). Altruism as showing off: a signalling perspective on promoting green behaviour and acts of kindness. In Applied Evolutionary Psychology (pp. 173–185). Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199586073.003.0011
  49. Islam, T., Islam, R., Pitafi, A. H., Xiaobei, L., Rehmani, M., Irfan, M., & Mubarak, M. S. (2021). The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption, 25, 123–135. https://doi.org/10.1016/j.spc.2020.07.019
  50. Izogo, E. E. (2017). Customer loyalty in telecom service sector: the role of service quality and customer commitment. The TQM Journal, 29(1), 19–36. https://doi.org/10.1108/TQM-10-2014-0089
  51. Jia, T., Iqbal, S., Ayub, A., Fatima, T., & Rasool, Z. (2023). Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image. Sustainability, 15(7), 6092. https://doi.org/10.3390/su15076092
  52. Johnson, M. D., Gustafsson, A., Andreassen, T. W., Lervik, L., & Cha, J. (2001). The evolution and future of national customer satisfaction index models. Journal of Economic Psychology, 22(2), 217–245. https://doi.org/10.1016/S0167-4870(01)00030-7
  53. Jun, S. Y., Kim, K. H., Yi, H.-T., & Park, H. K. (2016). The Effects of Mécénat on Corporate Brand Image. JOURNAL OF KOREAN MARKETING ASSOCIATION, 31(2), 1. https://doi.org/10.15830/kmr.2016.31.2.1
  54. Jung, J., Kim, S. J., & Kim, K. H. (2020). Sustainable marketing activities of traditional fashion market and brand loyalty. Journal of Business Research, 120, 294–301. https://doi.org/10.1016/j.jbusres.2020.04.019
  55. Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2022). The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction. Journal of Relationship Marketing, 21(1), 1–26. https://doi.org/10.1080/15332667.2020.1840904
  56. Kim, H. B., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants. Tourism Management, 26(4), 549–560. https://doi.org/10.1016/j.tourman.2004.03.010
  57. Kim, J., Taylor, C. R., Kim, K. H., & Lee, K. H. (2015). Measures of perceived sustainability. Journal of Global Scholars of Marketing Science, 25(2), 182–193. https://doi.org/10.1080/21639159.2015.1015473
  58. Kim, W., Kim, H., & Hwang, J. (2020). Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty. Journal of Retailing and Consumer Services, 53, 101963. https://doi.org/10.1016/j.jretconser.2019.101963
  59. Kong, H., & Ko, E. (2017). Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers. Journal of Global Fashion Marketing, 8(3), 220–234. https://doi.org/10.1080/20932685.2017.1336458
  60. Kotler, P. , & Keller, K. L. (2021). (2021). Marketing Management. Boston: Pearson. . Pearson.
  61. Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1–9. https://doi.org/10.1016/j.jretconser.2016.09.004
  62. Kung, C.-C., & McCarl, B. A. (2018). Sustainable Energy Development under Climate Change. Sustainability, 10(9), 3269. https://doi.org/10.3390/su10093269
  63. Kvasničková Stanislavská, L., Pilař, L., Fridrich, M., Kvasnička, R., Pilařová, L., Afsar, B., & Gorton, M. (2023). Sustainability reports: Differences between developing and developed countries. Frontiers in Environmental Science, 11. https://doi.org/10.3389/fenvs.2023.1085936
  64. Lawrance, E. L., Thompson, R., Newberry Le Vay, J., Page, L., & Jennings, N. (2022). The Impact of Climate Change on Mental Health and Emotional Wellbeing: A Narrative Review of Current Evidence, and its Implications. International Review of Psychiatry, 34(5), 443–498. https://doi.org/10.1080/09540261.2022.2128725
  65. Lee, M.-Y., & Sung, J. (2016). Sustainability and management in fashion, design and culture. Journal of Global Fashion Marketing, 7(2), 73–75. https://doi.org/10.1080/20932685.2015.1131430
  66. Liao, Y.-K., Wu, W.-Y., & Pham, T.-T. (2020). Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention. Sustainability, 12(18), 7461. https://doi.org/10.3390/su12187461
  67. López-Santamaría, M., Amaya, N., Grueso Hinestroza, M. P., & Cuero, Y. A. (2021). Sustainability disclosure practices as seen through the lens of the signaling theory: A study of companies listed on the Colombian Stock Exchange. Journal of Cleaner Production, 317, 128416. https://doi.org/10.1016/j.jclepro.2021.128416
  68. Maignan, I., & Ferrell, O. C. (2001). Antecedents and benefits of corporate citizenship: an investigation of French businesses. Journal of Business Research, 51(1), 37–51. https://doi.org/10.1016/S0148-2963(99)00042-9
  69. Mansouri, H., Sadeghi Boroujerdi, S., & Md Husin, M. (2022). The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust. Spanish Journal of Marketing - ESIC, 26(2), 267–283. https://doi.org/10.1108/SJME-09-2021-0176
  70. Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty. International Journal of Retail & Distribution Management, 35(7), 544–555. https://doi.org/10.1108/09590550710755921
  71. Monroe, M. C., Plate, R. R., Oxarart, A., Bowers, A., & Chaves, W. A. (2017). Identifying effective climate change education strategies: a systematic review of the research. Environmental Education Research, 25(6), 791–812. https://doi.org/10.1080/13504622.2017.1360842
  72. Nadeem, R. (2023). Gen Z, millennials stand out for climate change activism, social media engagement with issue. . Pew Research Center Science & Society.
  73. Nekmahmud, Md., & Fekete-Farkas, M. (2020). Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation. Sustainability, 12(19), 7880. https://doi.org/10.3390/su12197880
  74. Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. In Nature Reviews Earth and Environment (Vol. 1, Issue 4, pp. 189–200). Springer Nature. https://doi.org/10.1038/s43017-020-0039-9
  75. Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262–270. https://doi.org/10.1016/j.jretconser.2016.02.002
  76. Nyagadza, B., Kadembo, E. M., & Makasi, A. (2021). When corporate brands tell stories: A signalling theory perspective. Cogent Psychology, 8(1). https://doi.org/10.1080/23311908.2021.1897063
  77. Palos-Sanchez, P. R., Reyes-Menendez, A., Saura, J. R., & Martin-Velicia, F. (2018). Understanding the Influence of Wireless Communications and Wi‐Fi Access on Customer Loyalty: A Behavioral Model System. Wireless Communications and Mobile Computing, 2018(1). https://doi.org/10.1155/2018/3487398
  78. Park, H., Lee, M.-Y., & Koo, W. (2017). The four faces of apparel consumers: Identifying sustainable consumers for apparel. Journal of Global Fashion Marketing, 8(4), 298–312. https://doi.org/10.1080/20932685.2017.1362988
  79. Pereira, L., Carvalho, R., Dias, Á., Costa, R., & António, N. (2021). How Does Sustainability Affect Consumer Choices in the Fashion Industry? Resources, 10(4), 38. https://doi.org/10.3390/resources10040038
  80. Peters, J., & Simaens, A. (2020). Integrating Sustainability into Corporate Strategy: A Case Study of the Textile and Clothing Industry. Sustainability, 12(15), 6125. https://doi.org/10.3390/su12156125
  81. Pranata, A., Syah, T. Y. R., & Anindita, R. (2020). Interpersonal Trust Impact on Moderate Customer Satisfaction by Product Quality and Brand Image. Journal of Multidisciplinary Academic, 4(1), 34–41.
  82. Rahi, S., Ghani, M. A., & Ngah, A. H. (2020). Factors propelling the adoption of internet banking: the role of e-customer service, website design, brand image and customer satisfaction. International Journal of Business Information Systems, 33(4), 549. https://doi.org/10.1504/IJBIS.2020.105870
  83. Ramayah, T., Cheah, J.-H., Chuah, F., Ting, H., & Memon, M. A. (2018). Partial least squares structural equation modeling (PLS-SEM) using smartPLS 3.0. An Updated and Practical Guide to Statistical Analysis (1st ed.). Pearson .
  84. Rigdon, E. E., Sarstedt, M., & Ringle, C. M. (2017). On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations. Marketing ZFP, 39(3), 4–16. https://doi.org/10.15358/0344-1369-2017-3-4
  85. Rocque, R. J., Beaudoin, C., Ndjaboue, R., Cameron, L., Poirier-Bergeron, L., Poulin-Rheault, R.-A., Fallon, C., Tricco, A. C., & Witteman, H. O. (2021). Health effects of climate change: an overview of systematic reviews. BMJ Open, 11(6), e046333. https://doi.org/10.1136/bmjopen-2020-046333
  86. Roozen, I., & Raedts, M. (2020). The power of negative publicity on the fast fashion industry. Journal of Global Fashion Marketing, 11(4), 380–396. https://doi.org/10.1080/20932685.2020.1798802
  87. Rudawska, E. (2019). Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe. Journal of Business & Industrial Marketing, 34(4), 875–890. https://doi.org/10.1108/JBIM-05-2018-0171
  88. Rukhaya, S. , Yadav, S. , Rose, N. M. , Grover, A. , & Bisht, D. (2021). Sustainable approach to counter the environmental impact of fast fashion. The Pharma Innovation Journal, 10(8), 517–523.
  89. Ryu, K., Han, H., & Kim, T.-H. (2008). The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459–469. https://doi.org/10.1016/j.ijhm.2007.11.001
  90. Sarmad, I., & Ali, R. (2022). Determinants of Sustainable Marketing Activities and their Impact on Customer Loyalty. Abasyn Journal of Social Sciences, 15, 2022. https://doi.org/10.34091/AJSS.15.2.03
  91. Siahaan, M. (2024, July 10). Indonesia: GDP per capita by provinces. Statista.
  92. Sigaard, A. S., & Laitala, K. (2023). Natural and Sustainable? Consumers’ Textile Fiber Preferences. Fibers, 11(2), 12. https://doi.org/10.3390/fib11020012
  93. Simoni, L., Bini, L., & Bellucci, M. (2020). Effects of social, environmental, and institutional factors on sustainability report assurance: evidence from European countries. Meditari Accountancy Research, 28(6), 1059–1087. https://doi.org/10.1108/MEDAR-03-2019-0462
  94. Song, H., Wang, J., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops. International Journal of Hospitality Management, 79, 50–59. https://doi.org/10.1016/j.ijhm.2018.12.011
  95. Sujanska, L., & Nadanyiova, M. (2023). Sustainable Marketing and its Impact on the Image of the Company. Marketing and Management of Innovations, 14(2), 51–57. https://doi.org/10.21272/mmi.2023.2-06
  96. Sun, Y., Garrett, T. C., Phau, I., & Zheng, B. (2020). Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity. Journal of Business Research, 117, 615–622. https://doi.org/10.1016/j.jbusres.2018.09.007
  97. Syah, T. Y. R., & Olivia, D. (2022). Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality. Cogent Business & Management, 9(1). https://doi.org/10.1080/23311975.2022.2065790
  98. Taoketao, E., Feng, T., Song, Y., & Nie, Y. (2018). Does sustainability marketing strategy achieve payback profits? A signaling theory perspective. Corporate Social Responsibility and Environmental Management, 25(6), 1039–1049. https://doi.org/10.1002/csr.1518
  99. Thaler, R. H., Sunstein, C. R., & Leonard, T. C. (2008). Improving decisions about health, wealth, and happiness. Constitutional Political Economy, 19(4), 356–360. https://doi.org/10.1007/s10602-008-9056-2
  100. Tseng, F.-C., Cheng, T. C. E., Li, K., & Teng, C.-I. (2017). How does media richness contribute to customer loyalty to mobile instant messaging? Internet Research, 27(3), 520–537. https://doi.org/10.1108/IntR-06-2016-0181
  101. Waluya, A. I., Iqbal, M. A., & Indradewa, R. (2019). How product quality, brand image, and customer satisfaction affect the purchase decisions of Indonesian automotive customers. International Journal of Services, Economics and Management, 10(2), 177. https://doi.org/10.1504/IJSEM.2019.100944
  102. Whitfield, J. (2011). Green status. Nature Climate Change, 1(7), 323–325. https://doi.org/10.1038/nclimate1226
  103. Xie, X., Xie, X., & Martínez-Climent, C. (2019). Identifying the factors determining the entrepreneurial ecosystem of internet cultural industries in emerging economies. International Entrepreneurship and Management Journal, 15(2), 503–522. https://doi.org/10.1007/s11365-019-00562-z
  104. Zaini, B. J. , Mansor, R. , Yusof, N. , & Sarkawi, N. (2020). Satisfaction and loyalty model for university students based on industrial revolution 4.0 management. . Journal of Talent Development and Excellence, 12(2s), 1087–1100.
  105. Zehra, S. J. , & Arshad, U. (2019). Brand trust and image: Effect on customers’ satisfaction. Journal of Marketing and Logistics, 2(1), 50–64.