Article Sidebar

Download
PDF
Statistic
Read Counter : 85 Download : 70

Downloads

Download data is not yet available.

Main Article Content

Abstract

Pro 2 Radio Republik Indonesia (RRI) is a central broadcast for young people's creativity. In general, Pro 2 presents information that young people love ranging from lifestyle to the latest music. The AIDDA strategy is a strategy used to maintain the interest of millennial listeners in the era of broadcasting digitalization. In the current era of broadcasting digitalization, radio is faced with the challenge of maintaining the interest of listeners, especially millennials who have many options to access information and entertainment. Pro 2 RRI Medan as one of the radios that targets millennials, needs to implement the right management strategy to maintain the interest of listeners. This study aims to recommend an efficient and effective management strategy for Pro 2 RRI Medan in maintaining the interest of millennial listeners in the era of broadcasting digitalization. In this study, the researcher used a qualitative descriptive analysis technique with the research subjects of informants from Jft. Pranata, broadcasts, young experts, and radio broadcasters. Based on the results of the study, it is explained that the recommendations for strategies that can be done are as follows: Designing and presenting content of broadcast programs that are relevant among millennials. Create programs that can engage listeners. Utilizing social media to promote programs that will be broadcast and to reach millennials who are more active on social media. Ensure good audio quality and Present quality and accurate information, and present information in an interactive way. Create an interesting on-air program and hold off-air activities in the pubic space. Making adjustments in the era of broadcasting digitalization, by providing opportunities for millennials to participate in broadcast programs.

Keywords

The Era of Digitalization Millennials Interests Management Strategies

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Anggita, N. D., Qarni, W., & Inayah, N. (2024). Pro 2 Management Strategy of Radio Republic of Indonesia (RRI) Medan Maintains Millennial Listener Interest in the Era of Broadcasting Digitalization. Ilomata International Journal of Management, 5(3), 1062-1071. https://doi.org/10.61194/ijjm.v5i3.1238

References

  1. Amansyah, R. M. (2024). Analisis Pemanfaatan Teknologi Komunikasi Dan Informasi Digital Pada Dinas Pendidikan Provinsi Sumatera Utara. Journal Of Computer And Informatics Engineering, 3(1).
  2. Amelia, P. (2020). Strategi Manajemen Radio RRI-PRO 2 Dalam Meningkatkan Minat Dengar Masyarakat Kecamatan Medan Denai Di Kota Medan. Jurnal Network Media, 3(1).
  3. Ardyansyah, F. (2022). Analisis Risiko Operasional Pada Kawasan Pantai Jumiang Pamekasan. Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan, 1(Vol 1 No 1 (2022): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan), 56–62.
  4. Arifatama, W. (2022). Strategi RRI Pro 2 Surakarta Dalam Menarik Minat Pendengar Muda. Jurnal Ilmu Komunikasi, 8(1).
  5. Aryawan, I. W. (2018). Strategi Manajemen Program Siaran Radio Dalam Menarik Minat Pendengar Studi di Radio Komunitas Dwijendra. Journal of Sustainable Development Science.
  6. Benthaus, J., Risius, M., & Beck, R. (2016). Social media management strategies for organizational impression management and their effect on public perception. Journal of Strategic Information Systems, 25(2), 127–139. https://doi.org/10.1016/j.jsis.2015.12.001
  7. Budi, D. (2023). ’Amid: Islamic Integrative Approach as Survey Model. Indonesian Journal of Islamic Literature and Muslim Society, 7(1).
  8. Campa, D. (2019). Earnings management strategies during financial difficulties: A comparison between listed and unlisted French companies. Research in International Business and Finance, 50(July), 457–471. https://doi.org/10.1016/j.ribaf.2019.07.001.
  9. Chand, S., Narayan, P., & Chaudhary, K. R. (2018). Sources of risks in livestock production and their management strategies in northern India. Indian Journal of Animal Sciences, 88(5), 612–619. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047607765&partnerID=40&md5=0f5659d9d0155b8e5a2f75465c319213
  10. Damron, T., Melton, A., & Smith, A. D. (2016). Location strategies and considerations in supply chain and operations management. In Supply Chain Management: Practices, Applications and Challenges (pp. 59–71). https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060543710&partnerID=40&md5=2b678db2dba127487cca563e17c3fa5d
  11. Firdaus, A. (2023). Strategi Radio Republik Indonesia (RRI) Makassar Mempertahankan Minat Pendengar Di Era Digital. Jurnal SARAQ OPAT, 5(1), 86–103.
  12. Grinerud, K., Aarseth, W. K., & Robertsen, R. (2021). Leadership strategies, management decisions and safety culture in road transport organizations. Research in Transportation Business and Management, 41. https://doi.org/10.1016/j.rtbm.2021.100670
  13. Harahap, I. (2022). HALAL INDUSTRY DEVELOPMENT STRATEGIES Muslims’ Responses and Sharia Compliance In Indonesia. Journal of Indonesian Islam, 16(1), 103–132.
  14. Inayah, N. (2022). Pengaruh Kesadaran Halal Dan Religiusitas Terhadap Minat Membeli Pada Produk Makanan Di Toko “RIZQUNA” Blokagung Karangdoro Banyuwangi. Jurnal Ekonomi Syariah Darussalam, 3.
  15. Kustiawan, W. (2022). KELEBIHAN DAN KEKURANGAN RADIO. JUITIK, 2(3).
  16. Lembaga Penyiaran Publik Radio Republik Indonesia. (2020). Rencana Strategis LPP RRI 2020-2024. LPP RRI.
  17. Maharani, A. (2022). Strategi Manajemen Program Belajar Bersama RRI PRO 2 88.4 FM Pekanbaru Dalam Menarik Minat Pendengar. Universitas Islam Negeri Sultan Syarif Kasim.
  18. Maharani, D. (2021). Strategi RRI (Radio Republik Indonesia) Palembang Mempertahankan Minat Pendengar Di Era Digitalisasi Penyiaran. Publikasi Penelitian Terapan Dan Kebijakan, 4(1), 1–11.
  19. Nasution, M. I. P. (2019). Mobile Composite Application Simulator As Efficient Learing Media. Rpnjournals, 14(9).
  20. Nur Adilla, D. (2023). Pengaruh Kode Klasifikasi Usia Program Siaran Televisi Terhadap Sensor Mandiri Orang Tua Pada Tontonan Anak (Survei Pada Orang Tua Wali Murid MI Muhammadiyah Leuwiliang). Jurnal Ilmu Komunikasi Dan Sosial, 1(4).
  21. Nurapiah, D. (2019). Manajemen Risiko Operasional Pada Perbankan Syariah Di Indonesia. EKSISBANK: Ekonomi Syariah Dan Bisnis Perbankan, 3(1), 66–73. https://doi.org/10.37726/ee.v3i1.14
  22. Nurbaiti. (2021). Revolusi Industri 4.0 : Peran Tekhnologi Dalam Eksistensi Penguasaan Bisnis Dan Implementasinya. JPSB, 9(2).
  23. Nurbaiti. (2023). Behavior analysis of MSMEs in Indonesia using fintech lending comparative study between sharia fintech lending and conventional fintech lending. 9(4).
  24. Soemitra, A. (2022). Professional Ethics and Responsibilities for Business Valuation, Business Ownership Interest, Security, or Intangible Assets in Pharmaceutical Companies.
  25. Sołoducho-Pelc, L., & Sulich, A. (2022). Natural Environment Protection Strategies and Green Management Style: Literature Review. Sustainability (Switzerland), 14(17). https://doi.org/10.3390/su141710595
  26. Sudiantini, D. (2022). Manajemen Strategi (Cetakan ke-1). CV. Pena Persada.
  27. Suhardi. (2018). Pengantar Manajemen Dan Aplikasinya (Cetakan ke-1). Gava Media.
  28. Suharyani, L. (2022). Strategi Penyiaran Elegan Radio Dalam Menarik Pendengar Di Kabupaten Tulang Bawang Barat. E-Journal UIN Raden Intan Lampung.
  29. Tanjung, A. (2022). Strategi Komunikasi Radio Republik Indonesia (RRI) Kota Sibolga Dalam Meningkatkan Eksistensi Minat Pendengar. JISOS Jurnal Ilmu Sosial, 1(10).
  30. Wang, T.-K., Kwon, S.-W., & Park, S.-C. (2015). The impact of management capacity on local green economic strategies. International Review of Public Administration, 20(1), 1–16. https://doi.org/10.1080/12294659.2015.1007595
  31. Widiana, M. (2020). Pengantar Manajemen (Cetakan ke-1). Pena Persada.
  32. Widyastuti, S. A. (2020). Strategi Radio Republik Indonesia Dalam Upaya Mempertahankan Siaran Satu Hari Satu Ayat Di Pro 1 RRI Medan. E-Journal UNIMEDA.
  33. Yulita, H. (2023). Minat Mendengarkan Radio Dipengaruhi Oleh Penggunaan Aplikasi Noice Dan Popularitas Penyiar. Jurnal E-Bis, 7(2).