Article Sidebar

Download
PDF
Statistic
Read Counter : 560 Download : 437

Downloads

Download data is not yet available.

Main Article Content

Abstract

This research aims to examine determinants on green repurchase intention, mediated by attitude towards behavior in vegan skincare products from The Body Shop. The data analysis technique used is descriptive test, multiple regression using SPSS version 25 and sobel test. The number of respondents involved in this reasearch were 271 samples dominated by women from 842 thousand population instagram followers @thebodyshop. Data collection techniques using random sampling which is included in the probability sampling. Of the seven proposed research hypotheses supported by empirical data. The finding of study indicate that attitude towards behavior mediates the effect of green knowledge and green perceived value on repurchase intention. The results of this study are also expected to be useful for managing the assessed object related to the design of a strategy or program that is relevant to improving the quality of the attributes.

Keywords

Green Knowledge Green Perceived Value Attitude Towards Behavior Green Repurchase Intention

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Ramadhina, A. L., & Paramita, V. S. (2024). Determinants on Green Repurchase Intention Vegan Skincare Products: The Mediation of Attitude Towards Behavior. Ilomata International Journal of Management, 5(1), 113-132. https://doi.org/10.52728/ijjm.v5i1.1027

References

  1. Adiputra, I. G., & Aoleria, K. (2023). The Effect of Environmental Concern and Attitude of Toward Green Brand on Green Purchase Intention: Evidences in Milenial Generations in Jakarta. Archives of Business Research, 11(8).
  2. Aditi, B., Nani, J., Surya, E. D., & Manullang, S. O. (2020). Green Trust Mediates The Effect Of Green Perceived Value And Green Perceived Risk Against Green Repurchase Intention. International Journal of Advanced Science and Technology, 29(9s), 354–365.
  3. Aisyah, N. K., & Shihab, M. S. (2023). The Impact of Environmental Knowledge and Green Brand Image on Green Repurchase Intention by Mediation of Attitude. Asean International Journal of Business, 2(1), 26–34.
  4. Alhamad, A. M., Akyürek, M., Mohamed, S. A., & Baadhem, A. M. S. (2023). Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study. International Journal of Scientific and Management Research, 6(7), 176–203.
  5. Ayaviri-Nina, V. D., Jaramillo-Quinzo, N. S., Quispe-Fernández, G. M., Mahmud, I., Alasqah, I., Alharbi, T. A. F., Alqarawi, N., Carrascosa, C., Saraiva, A., & Alfheeaid, H. A. (2022). Consumer behaviour and attitude towards the purchase of organic products in Riobamba, Ecuador. Foods, 11(18), 2849.
  6. Ayuaspharalinda, R., & Tanuwidjaja, I. P. (2021). The Influence of Attitude Factors Toward Beauty Influencer on Brand Attitude and Consumers’ Repurchase Intention. 2021 International Conference on Information Management and Technology (ICIMTech), 1, 732–737.
  7. Bhutto, M. Y., Khan, M. A., Sun, C., Hashim, S., & Khan, H. T. (2023). Factors affecting repurchase intention of organic food among generation Z (Evidence from developing economy). Plos One, 18(3), e0281527.
  8. Chapman, D. (2019, October 20). Nielsen Continues Its Sustainability Journey with its First Value-Chain Greenhouse Gas Assessment. AC Nielsen. https://www.nielsen.com/news-center/2019/nielsen-continues-its-sustainability-journey-with-its-first-value-chain-greenhouse-gas-assessment/
  9. Christanto, B., Melisa, M., & Cu, M. V. (2023). ANALYZING THE IMPACT OF GREEN PACKAGING, GREEN PRODUCTS, AND GREEN ADVERTISING ON BRAND LOVE: THE CASE STUDY OF AQUA LIFE. Ultima Management: Jurnal Ilmu Manajemen, 15(1), 166–179.
  10. Costa, C. S. R., da Costa, M. F., Maciel, R. G., Aguiar, E. C., & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase intentions. Journal of Cleaner Production, 313, 127964.
  11. Diwyarthi, N. D. M. S., Tamara, S. Y., Anggarawati, S., Trinanda, O., Gemilang, F. A., Sulaeman, M., Sarjana, S., Utama, S. P., Mulyana, M., & Butarbutar, D. J. A. (2022). Perilaku Konsumen. Get Press.
  12. Farias, F. De, Eberle, L., Milan, G. S., De Toni, D., & Eckert, A. (2019). Determinants of organic food repurchase intention from the perspective of Brazilian consumers. Journal of Food Products Marketing, 25(9), 921–943.
  13. Ferry, R. T., & Astuti, R. D. (2021). Analysis of Urban Male Consumers Attitude and Behavioral Intention towards Skincare Product in Indonesia. International Conference on Business and Engineering Management (ICONBEM 2021), 124–136.
  14. GILITWALA, B., & NAG, A. K. (2021). Factors influencing youngsters’ consumption behavior on high-end cosmetics in China. The Journal of Asian Finance, Economics and Business, 8(1), 443–450.
  15. Hussain, K., Fayyaz, M. S., Shamim, A., Abbasi, A. Z., Malik, S. J., & Abid, M. F. (2023). Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing.
  16. Hwang, J., Choe, J. Y. J., Kim, H. M., & Kim, J. J. (2021). Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? International Journal of Hospitality Management, 99, 103050.
  17. Indriani, I. A. D., Rahayu, M., & Hadiwidjojo, D. (2019). The influence of environmental knowledge on green purchase intention the role of attitude as mediating variable. International Journal of Multicultural and Multireligious Understanding, 6(2), 627–635.
  18. Josephine, P., & La Are, R. (2022). The Influence of Green Campaign Towards Consumer Purchase Intention. 6th International Conference of Food, Agriculture, and Natural Resource (IC-FANRES 2021), 255–260.
  19. Kapoor, S., Fernandes, S., & Punia, S. (2022). ’Natural’Label Halo Effect on Consumer Buying Behavior, Purchase Intention and Willingness to Pay for Skincare Products. Cardiometry, 23.
  20. Kim, M. J., Hall, C. M., & Kim, D.-K. (2020). Predicting environmentally friendly eating out behavior by value-attitude-behavior theory: does being vegetarian reduce food waste? Journal of Sustainable Tourism, 28(6), 797–815.
  21. Lee, W., Seo, Y., & Quan, L. (2023). Consumer behavior toward eco-friendly coffee shops: moderating effect of demographic characteristics. Journal of Foodservice Business Research, 1–25.
  22. Lee, Y.-K. (2020). The relationship between green country image, green trust, and purchase intention of Korean products: Focusing on Vietnamese Gen Z consumers. Sustainability, 12(12), 5098.
  23. Liao, Y.-K., Wu, W.-Y., & Pham, T.-T. (2020). Examining the moderating effects of green marketing and green psychological benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
  24. Lin, J., Lobo, A., & Leckie, C. (2019). The influence of green brand innovativeness and value perception on brand loyalty: the moderating role of green knowledge. Journal of Strategic Marketing, 27(1), 81–95.
  25. Nguyen, P. N. D., Nguyen, V. T., & Vo, N. N. T. (2019). Key determinants of repurchase intention toward organic cosmetics. The Journal of Asian Finance, Economics and Business (JAFEB), 6(3), 205–214.
  26. Okumus, F., Köseoglu, M. A., Chan, E., Hon, A., & Avci, U. (2019). How do hotel employees’ environmental attitudes and intentions to implement green practices relate to their ecological behavior? Journal of Hospitality and Tourism Management, 39, 193–200.
  27. Rahman, M. S., Hossain, M. I., & Hossain, G. M. S. (2020). FACTORS AFFECTING CONSUMERS’GREEN PURCHASE BEHAVIOR TOWARDS ENERGY SAVING LIGHTS IN BANGLADESH: THE MEDIATING ROLE OF GREEN PURCHASE INTENTION. International Journal of Information, Business and Management, 12(3), 19–37.
  28. Rahmawati, E., & Setyawati, H. A. (2023). Pengaruh Green Brand Knowledge dan Environmental Concern Terhadap Green Purchase Intention Melalui Green Attitude pada Produk The Body Shop. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 5(4), 387–408.
  29. Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 102988.
  30. Sabono, D., & Murwaningsari, E. (2022). The Influence of Green Perceived Value, Green Perceived Quality, and Green Perceived Risk On Green Repurchase Intention With Green Trust As Intervening Variable. Glob. J. Account. Econ. Res, 3, 107–129.
  31. Sasaron. (2022, January 5). How Ethical Is The Body Shop? Ethical Elephant.
  32. Shava, H. (2022). The Impact of Green Psychological Benefits and Awareness of Environmental Consequences on Green Product Repurchase Intentions.
  33. Sinambela, E. A., Azizah, E. I., & Putra, A. R. (2022). The Effect of Green Product, Green Price, and Distribution Channel on The Intention to Repurchasing Simple Face Wash. Journal of Business and Economics Research (JBE), 3(2), 156–162.
  34. Singh, S., & Alok, S. (2022). Drivers of repurchase intention of organic food in India: Role of perceived consumer social responsibility, price, value, and quality. Journal of International Food & Agribusiness Marketing, 34(3), 246–268.
  35. Situmorang, T. P., Indriani, F., Simatupang, R. A., & Soesanto, H. (2021). Brand positioning and repurchase intention: The effect of attitude toward green brand. The Journal of Asian Finance, Economics and Business, 8(4), 491–499.
  36. Suhartanto, D., Kartikasari, A., Hapsari, R., Budianto, B. S., Najib, M., & Astor, Y. (2021). Predicting young customers’ intention to repurchase green plastic products: incorporating trust model into purchase intention model. Journal of Asia Business Studies, 15(3), 441–456.
  37. Top Brand Awards. (2023, December 1). Top Brand Index The Body Shop. Top Brand Awards. https://www.topbrand-award.com/komparasi_brand/bandingkan?id_award=1&id_kategori=1&id_subkategori=277
  38. Wahyuningtias, L., & Artanti, Y. (2020). Pengaruh green brand positioning dan green brand knowledge terhadap green purchase intention melalui sikap pada green brand sebagai variabel mediasi. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 320–329.
  39. Wang, E. S.-T., & Li, F.-Y. (2021). Effects of needs-based motivations on attitudes and repurchase intention of energy-efficient products. Energy Efficiency, 14(5), 48.
  40. Wang, Y., Zhao, Y., & Song, F. (2020). The ethical issues of animal testing in cosmetics industry. Humanities and Social Sciences, 8(4), 112–116.
  41. World wild life. (2020, December 10). In a year of unparalleled challenges, WWF stood strong, continuing to deliver results that benefit both people and nature and move us toward a healthy natural world. World Wild Found. https://www.worldwildlife.org/pages/2020-annual-report
  42. Xu, A., Wei, C., Zheng, M., Sun, L., & Tang, D. (2022). Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis. Sustainability, 14(22), 15451.
  43. Yusilawati, D. (2018). Potensi Kosmetik Natural Indonesia dan Persyaratan Berkelanjutan Sebagai Referensi Pasar. https://kemlu.go.id/brussels/id/read/potensi-kosmetik-natural-indonesia-dan-persyaratan-berkelanjutan-sebagai-referensi-pasar-di-uni-eropa/617/information-sheet
  44. Zambon, I., Cecchini, M., Egidi, G., Saporito, M. G., & Colantoni, A. (2019). Revolution 4.0: Industry vs. agriculture in a future development for SMEs. Processes, 7(1), 36.
  45. Zaremohzzabieh, Z., Ismail, N., Ahrari, S., & Samah, A. A. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, 132, 732–743.
  46. Zubaidah, I., & Latief, M. J. (2022). Analisis Proses Pengambilan Keputusan Konsumen E-commerce Shopee di Lingkungan RT08/RW10 Sriamur Bekasi. Jurnal EMT KITA, 6(2), 324–333.