Main Article Content
Abstract
In recent years, digital transformation has changed the way an organization operates. In the tourism industry, such transformation becomes the necessity as technology keeps developing. Travel can be made easier in some ways, one of which is through the development of travel applications. It is crucial to identify the tourists’ needs and the expectations regarding the user-friendly travel applications. There are in fact a number of applications sprung up in the tourism sector, however, only some of them fulfil the criteria. This study is conducted to develop applications that are considered users-friendly and meet both the needs and the expectations of the tourists. It further investigates what tourists need and expect concerning the related applications. The novelty of this research lies in identifying the expectations and needs of travel apps among millennial by raising case studies in three tourist destinations, namely Borobudur and Dieng, both are in Central Java, and Bayan Village in Lombok. This is a research with a qualitative method. The primary data were obtained through focus group discussions (FGD) and online interviews, whereas the secondary data were generated through literature study. The results indicated that the tourists’ expectations and needs for travel applications are categorized into two groups, the first is the technical aspect and the second is the application content. It was found that tourists require applications with attractive look, supported by clear and updated information. In addition, the applications should be easy to use, help build the enthusiasm to visit, make travel more convenient.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Ali, F., Terrah, A., & Ali, L. (2021). Antecedents and consequences of user engagement in smartphone travel apps. 12(2), 355–371. https://doi.org/10.1108/JHTT-09-2020-0221
- Azis, N. (2020). How smart tourism technologies a ff ect tourist destination loyalty. 11(4), 603–625. https://doi.org/10.1108/JHTT-01-2020-0005
- Baroutsou, V., Hatz, C., Blanke, U., Haile, S. R., Fehr, J., Neumayr, A., Puhan, M. A., & Bühler, S. (2021). TOURIST2 – Tracking of urgent risks in swiss travellers to the 6 main travel destinations – Feasibility and ethical considerations of a smartphone application-based study. Travel Medicine and Infectious Disease, 39(November 2020), 101912. https://doi.org/10.1016/j.tmaid.2020.101912
- Budd, L., & Vorley, T. (2013). Airlines, apps, and business travel: A critical examination. Research in Transportation Business and Management, 9, 41–49. https://doi.org/10.1016/j.rtbm.2013.08.004
- Camilleri, M. A., Troise, C., & Kozak, M. (2023). Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps. Journal of Hospitality and Tourism Technology, 14(2), 188–207. https://doi.org/10.1108/JHTT-12-2021-0345
- Castañeda, J. (2019). Explaining tourist behavioral loyalty toward mobile apps. 10(3), 415–430. https://doi.org/10.1108/JHTT-08-2017-0057
- Dastjerdi, A. M., Kaplan, S., de Abreu e Silva, J., Anker Nielsen, O., & Camara Pereira, F. (2019). Use intention of mobility-management travel apps: The role of users goals, technophile attitude and community trust. Transportation Research Part A: Policy and Practice, 126(September 2018), 114–135. https://doi.org/10.1016/j.tra.2019.06.001
- Dastjerdi, A. M., Kaplan, S., Silva, J. de A. e, Nielsena, O. A., & Pereiraa, F. C. (2019). Participating in environmental loyalty program with a real-time multimodal travel app: User needs, environmental and privacy motivators. Transportation Research Part D: Transport and Environment, 67, 223–243. https://doi.org/10.1016/j.trd.2018.11.013
- Fakfare, P., & Manosuthi, N. (2023). Examining the influential components of tourists’ intention to use travel apps: the importance–performance map analysis. Journal of Hospitality and Tourism Insights, 6(3), 1144–1168. https://doi.org/10.1108/JHTI-02-2022-0079
- Ho, R. C., Amin, M., & Ali, F. (2021). Integrative model for the adoption of tour itineraries from smart travel apps. https://doi.org/10.1108/JHTT-09-2019-0112
- Hossain, S., & Rahman, M. F. (2022). Detection of readers ’ emotional aspects and thumbs-up empathy reactions towards reviews of online travel agency apps. https://doi.org/10.1108/JHTI-10-2022-0487
- Hua, C., Cole, S., & Xu, N. (2021). Rethinking trust in tourism apps : the moderating e ff ect of age. https://doi.org/10.1108/JHTT-01-2020-0013
- Kamboj, S., & Joshi, R. (2021). Examining the factors influencing smartphone apps use at tourism destinations: a UTAUT model perspective. International Journal of Tourism Cities, 7(1), 135–157. https://doi.org/10.1108/IJTC-05-2020-0094
- Kartajaya, H., & Darwin, W. (2010). Connect!: Surfing New Wave Marketing. PT. Gramedia Pustaka Utama.
- Kim, H., Song, C., & Lee, M. J. (2021). How can hotel smartphone apps enhance hotel guest experiences ? An integrated model of experiential value. 12(4), 791–815. https://doi.org/10.1108/JHTT-07-2020-0176
- Lee, S. (Ally). (2018). Enhancing customers’ continued mobile app use in the service industry. Journal of Services Marketing, 32(6), 680–691. https://doi.org/10.1108/JSM-01-2017-0015
- Lim, X. J., Cheah, J. H., Morrison, A. M., Ng, S. I., & Wang, S. (2022). Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentions. Tourism Review, 77(4), 1166–1185. https://doi.org/10.1108/TR-11-2021-0497
- Linton, H., & Kwortnik, R. J. (2019). Mobile usage in travel: bridging the supplier-user gap. International Journal of Contemporary Hospitality Management, 31(2), 771–789. https://doi.org/10.1108/IJCHM-10-2017-0614
- Liu, A., Ma, E., Wang, Y. C., Xu, S. (Tracy), & Grillo, T. (2023). AI and supportive technology experiences of customers with visual impairments in hotel, restaurant, and travel contexts. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-10-2022-1243
- Mang, C. F., Piper, L. A., & Brown, N. R. (2016). The Incidence of Smartphone Usage among Tourists. International Journal of Tourism Research, 18(6), 591–601. https://doi.org/10.1002/jtr.2076
- Martínez, A. L. C., Ortiz, C. M. S., & Jamilena, D. M. F. (2022). Cultural intelligence as an antecedent of satisfaction with the travel app and with the tourism experience. Computers in Human Behavior, 127. https://doi.org/10.1016/j.chb.2021.107049
- Martínez, Á. L. C., Sabiote-Ortiz, C. M., & Frías-Jamilena, D. M. (2023). How to improve travel-app use continuance: The moderating role of culture. Tourism Management Perspectives, 45(December 2022). https://doi.org/10.1016/j.tmp.2022.101070
- Nautiyal, R., Polus, R., Tripathi, A., & Shaheer, I. (2023). “To use or not to use” - Mobile technology in nature-based tourism experience. Journal of Outdoor Recreation and Tourism, 43(June 2022). https://doi.org/10.1016/j.jort.2023.100667
- Newswire. (2016). Kemenpar Hadirkan Indonesia Tourism Exchange Pasar Digital Pariwisata. Bisnis.Com. https://bandung.bisnis.com/read/20161022/549/1095774/kemenpar-hadirkan-indonesia-tourism-exchange-pasar-digital-pariwisata
- Saputra, G. B. (2018). Pariwisata dan Dunia Digital, Ini Kata Arief Yahya. Kompas.Com. https://travel.kompas.com/read/2018/07/31/090000527/pariwisata-dan-dunia-digital-ini-kata-arief-yahya-
- Satrya, I. D. G. (2023). Place Storytelling of Destinations Through Travel Writing. International Journal of Global Operations Research, 4(2), 76–83.
- Shin, H. H., Jeong, M., So, K. K. F., & DiPietro, R. (2022). Consumers’ experience with hospitality and tourism technologies: Measurement development and validation. International Journal of Hospitality Management, 106(August), 103297. https://doi.org/10.1016/j.ijhm.2022.103297
- Sia, P. Y. H., Saidin, S. S., & Iskandar, Y. H. P. (2022). Systematic review of mobile travel apps and their smart features and challenges. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-02-2022-0087
- Sunio, V., & Schmöcker, J. D. (2017). Can we promote sustainable travel behavior through mobile apps? Evaluation and review of evidence. International Journal of Sustainable Transportation, 11(8), 553–566. https://doi.org/10.1080/15568318.2017.1300716
- Tan, G. W. H., Lee, V. H., Lin, B., & Ooi, K. B. (2017). Mobile applications in tourism: The future of the tourism industry? Industrial Management and Data Systems, 117(3), 560–581. https://doi.org/10.1108/IMDS-12-2015-0490
- Tang, B. J., Li, X. Y., Yu, B., & Wei, Y. M. (2020). How app-based ride-hailing services influence travel behavior: An empirical study from China. International Journal of Sustainable Transportation, 14(7), 554–568. https://doi.org/10.1080/15568318.2019.1584932
- Turulja, L. (2021). How customer-driven and vendor- driven information cues shape a travel app user behaviour ? 12(4), 745–761. https://doi.org/10.1108/JHTT-02-2020-0044
- Wang, D., Park, S., & Fesenmaier, D. R. (2012). The Role of Smartphones in Mediating the Touristic Experience. Journal of Travel Research, 51(4), 371–387. https://doi.org/10.1177/0047287511426341
- Wang, W. (2018). The influence of perceived technological congruence of smartphone application and air travel experience on consumers ’ attitudes toward price change and adoption. https://doi.org/10.1108/JHTT-01-2018-0004
- Wu, S., Wong, I. K. A., & Lin, Z. (CJ). (2021). Understanding the role of atmospheric cues of travel apps: A synthesis between media richness and stimulus–organism–response theory. Journal of Hospitality and Tourism Management, 49(May), 226–234. https://doi.org/10.1016/j.jhtm.2021.09.014