Main Article Content
Abstract
New media is one of the rapid development of technology that makes the exchange of information happen more quickly. Communication patterns in this information technology era are convergent. This is due to the current technological capabilities that enable existing information to be disseminated widely and swiftly. The convergence characteristics of this information technology era lead to the transformation of conventional media into new digital forms. The massive amount of information that can be disseminated through the media makes it one of the big power holders to shape an image. The greater the influence in new media, the greater the tendency for the information to be known and understood. The dissemination of information using digital media is practiced by the African Region to construct its own image for the purpose of changing the international public's view of the region. In this study, a qualitative method with a case study approach is implemented. The research findings revealed that the African Region has utilized digital diplomacy, public diplomacy and the concept of multi-track diplomacy to improve its image. However, there is a need for a better coordination from governments in African countries to develop a positive image.
Keywords
Article Details
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Adesina, O. S. (2017). Foreign policy in an era of digital diplomacy. Cogent Social Sciences, 3(1), 1297175.
- Ariyanto, D., Dewi, A. A., Hasibuan, H. T., & Paramadani, R. B. (2022). The Success of Information Systems and Sustainable Information Society: Measuring the Implementation of a Village Financial System. Sustainability (Switzerland), 14(7). https://doi.org/10.3390/su14073851
- Ball‐Rokeach, S. J., & DeFleur, M. L. (1976). A dependency model of mass‐media effects. https://doi.org/10.1086/268900
- Cho, M.-H., & Yi, C.-G. (2022). Adaptive Social Innovation Derived from Digital Economy and Its Impact on Society and Policy. Sustainability (Switzerland), 14(6). https://doi.org/10.3390/su14063408
- Firdaus, A. Y. (2020). MULTI-TRACK DIPLOMACY AS INDONESIA’S STRATEGY IN MITIGATING THE COVID-19 PANDEMIC. Journal of Social Political Sciences, 1(3), 168–177.
- Flew, T., & Smith, R. (2014). New Media : An Introduction. Oxford University Press.
- Kolawole, O. D. (2013). Soils, science and the politics of knowledge: How African smallholder farmers are framed and situated in the global debates on integrated soil fertility management. Land Use Policy, 30(1), 470–484. https://doi.org/10.1016/j.landusepol.2012.04.006
- Korasick, J. E. (2005). Collecting Africa: African Material Culture Displays and the American Image of Africa.
- Meer, T. G. L. A. van der, Kroon, A. C., Verhoeven, P., & Jonkman, J. (2019). Mediatization and the Disproportionate Attention to Negative News. Journalism Studies, 20(6), 783–803 10 1080 1461670 2018 1423632.
- Muzakkir. (2017). Analisis Framing dalam Pemberitaan Media. SOURCE : Jurnal Ilmu Komunikasi, 3(2), 183–196.
- Nthiga, R. W., Van der Duim, R., Visseren-Hamakers, I. J., & Lamers, M. (2015). Tourism-conservation enterprises for community livelihoods and biodiversity conservation in Kenya. Development Southern Africa, 32(3), 407–423. https://doi.org/10.1080/0376835X.2015.1016217
- Obasi, N. T., Okpara, C. V, Okpara, F. T., Itiav, V. J., & Gever, C. V. (2021). Effect of theatre for development as a communication intervention strategy on behavioural intentions towards painting, weaving and fashion and design among victims of conflict in Nigeria. African Security Review, 30(2), 139–151. https://doi.org/10.1080/10246029.2020.1857805
- Odine, M. (2013). Media Coverage of Conflict in Africa. Global Media Journal, 7(2), 201–225.
- Poncian, J. (2015). The Persistence Of Western Negative Perceptions About Africa: Factoring In The Role Of Africans. Journal of African Studies and Development, 7(3), 72–80. https://doi.org/10.5897/JASD2014.0317
- Popoola, M. (2014). New media usage for communication and self concept among journalism and mass communication students in Oyo State, Nigeria. New Media and Mass Communication, 26(2014), 22–34.
- Priatna, Y. (2018). Hoax : Sebuah Tantangan Masyarakat Informasi. Record and Library Journal, 4(2), 92–98.
- Roba, I. S., & Maluki, P. (2020). The role of digital diplomacy in state recognition in Africa. https://www.africaportal.org/features/role-digital-diplomacy-state-recognition-africa/
- Rothmyer, K. (2011). Hiding the real Africa: Why NGOs prefer bad news. Columbia Journalism Review, 49(6), 18–20.
- Rueedi, F. (2015). The politics of difference and the forging of a political ‘community’: Discourses and practices of the charterist civic movement in the vaal triangle, South Africa, 1980–84. Journal of Southern African Studies, 41(6), 1181–1198. https://doi.org/10.1080/03057070.2015.1108597
- Saripudin, H. (2021). Mengenal Afrika Lebih Dekat: Peluang dan Tantangan Diplomasi Indonesia.
- Shapiro, A. L. (1999). The control revolution: How the Internet is putting individuals in charge and changing the world we know. Perseus Books.
- Signé, L. (2018). Africa’s tourism potential Trends, drivers, opportunities, and strategies. Africa Growth Initiative at Brookings. https://www.brookings.edu/wp-content/uploads/2018/12/Africas-tourism-potential_LandrySigne1.pdf
- Stein, H. (1975). Media distortions: A former official’s view. Columbia Journalism, Review,13(6, 37.
- Sy, A. (2017a). Exploring media sentiment around Africa: Country analysis. Brookings.Edu. https://www.brookings.edu/blog/africa-in-focus/2017/08/08/exploring-media-sentiment-around-africa-country-analysis/
- Sy, A. (2017b). Exploring media sentiment around Africa: Positive or negative? Brookings.edu. https://www.brookings.edu/blog/africa-in-focus/2017/08/14/exploring-media-sentiment-around-africa-positive-or-negative/
- Tafotie, J. R. D., & Idahosa, S. O. (2016). Conflicts in Africa and Major Powers: Proxy Wars, Zones of Influence or Provocative Instability. Vestnik RUDN International Relations, 16(3), 451–460.
- Tseane-Gumbi, L., Manwa, H., & Dlamini-Boemah, D. (2019). African village-based tourism in the North West Province, South Africa. African Journal of Hospitality, Tourism and Leisure, 8(5). https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074435159&partnerID=40&md5=4256841861e6a66be3195f8fb8fc76dc
- Wainer, L. S. (2019). Politics by design: Who gets what reflected in competing design ideals in South Africa’s low-income housing production. City, 23(4–5), 505–523. https://doi.org/10.1080/13604813.2019.1685296
- Wuryanta, A. E. (2004). Digitalisasi Masyarakat: Menilik Kekuatan dan Kelemahan Dinamika Era Informasi Digital dan Masyarakat Informasi. Jurnal ILMU KOMUNIKASI, 1(2), 131–142.
- Zuberi, T. (2010). A Perspective on Africa and the World. The Annals of the American Academy, 632(1), 5–11. https://doi.org/10.1177/0002716210378835