The Influence of Perceived Price on Revisit Intention through Social Influence for Adaptive Reuse Building in the Old City of Jakarta
DOI:
https://doi.org/10.52728/ijss.v3i4.569Keywords:
Perceived Price, Social Influence, Revisit Intention, Jakarta Old TownAbstract
Kota Tua, also known as old Batavia (Old Batavia) was inaugurated as a cultural heritage site by the governor of Jakarta, Ali Sadikin, in 1972. In order to improve Jakarta's Old City area, the government is currently strengthening the revitalization and adaptive reuse process as a goal in increasing long-term investment, as a tourism area for the tourism sector, and as a promotion of cultural diversity while maintaining the character and value of the historical value of the Old City area. The type of research used in this study is a type of descriptive research with quantitative approach method. Which method of data collection in the form of observation, distribution of questionnaires, and literature study. The population in this study is visitors to the Old City area of Jakarta and the sample size of 261 respondents. The sampling technique used is purposive sampling, that is, those who have ever visited the Old City area of Jakarta. The results showed that perceived price has a positive influence on social influence, social influence has a positive influence on revisit intention, perceived price has a positive influence on revisit intention, and social influence is also a mediation between perceived price and revisit intention.
References
Aquino, R. S. (2022). Community change through tourism social entrepreneurship. Annals of Tourism Research, 95, 103442. https://doi.org/10.1016/j.annals.2022.103442
Azzahra, Q. (2022). Kontribusi sektor pariwisata terhadap PDB 2017-2021. Alinea.Id. https://data.alinea.id/kontribusi-sektor-pariwisata-terhadap-pdb-2017-2021-b2feX9CV9b
Bhudiharty, S. (2020). Studi Komparatif: Penerapan Program Destination Management Organization (DMO) Kementerian Pariwisata Pada Destinasi Wisata Kota Tua Jakarta. Jurnal Industri Pariwisata, 3(1), 23–35. https://doi.org/10.36441/pariwisata.v3i1.42
Boto-García, D., & Baños-Pino, J. F. (2022). Social influence and bandwagon effects in tourism travel. Annals of Tourism Research, 93, 103366. https://doi.org/10.1016/j.annals.2022.103366
Budisetyorini, B., Kandahsari, D., & Sarasvati, I. A. M. P. (2017). Strategi Daya Saing Wisata Kota Tua Jakarta. Ekonomi Dan Bisnis, 4(1), 1–16. https://doi.org/10.35590/jeb.v4i1.732
Esteves, R.-B. (2022). Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can. International Journal of Industrial Organization, 85, 102874. https://doi.org/10.1016/j.ijindorg.2022.102874
Formica, S., & Uysal, M. (2006). Destination Attractiveness Based on Supply and Demand Evaluations: An Analytical Framework. Journal of Travel Research, 44(4), 418–430. https://doi.org/10.1177/0047287506286714
Ghozali, I., & Latan, H. (2015). Partial Least Squares: Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 untuk Penelitian Empiris (3rd ed.). Universitas Diponegoro. https://opac.perpusnas.go.id/DetailOpac.aspx?id=865950
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE Publications, Inc. https://us.sagepub.com/en-us/nam/a-primer-on-partial-least-squares-structural-equation-modeling-pls-sem/book244583
Janiszewski, C., & Cunha, M. (2004). The Influence of Price Discount Framing on the Evaluation of a Product Bundle. Journal of Consumer Research, 30(4), 534–546. https://doi.org/10.1086/380287
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson Education Limited. https://www.pearson.com/en-gb/subject-catalog/p/strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition/P200000004606/9781292436456
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (14th ed.). Pearson Education Limited. t.ly/BGXY
Kotler, P., & Keller, L. (2016). Marketing Management (15th ed.). Pearson Education Limited. t.ly/TuhY
Liu, B., Moyle, B., & Kralj, A. (2022). When and how sharing tourism experiences on social media backfires: TMSP model of sharing driven outcomes. Journal of Hospitality and Tourism Management, 53, 155–159. https://doi.org/10.1016/j.jhtm.2022.10.006
Liu, Z., Li, M., & Zhai, X. (2022). Managing supply chain disruption threat via a strategy combining pricing and self-protection. International Journal of Production Economics, 247, 108452. https://doi.org/10.1016/j.ijpe.2022.108452
Muntu, A. W. (2018). Partisipasi Paguyuban Onthel Wisata Kota Tua Dalam Pelestarian Kota Tuajakarta Sebagai Destinasi Wisata. National Conference of Creative Industry, 436–449. https://doi.org/10.30813/ncci.v0i0.1227
Murphy, L., Mascardo, G., & Benckendorff, P. (2007). Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers. International Journal of Consumer Studies, 31(5), 517–527. https://doi.org/10.1111/j.1470-6431.2007.00608.x
Pike, S., Pontes, N., & Kotsi, F. (2021). Stopover destination attractiveness: A quasi-experimental approach. Journal of Destination Marketing & Management, 19, 100514. https://doi.org/10.1016/j.jdmm.2020.100514
Pratiwi, P. R. (2021). Strategi Pengelolaan Wisata di Era New Normal (Studi Kasus: Kebun Binatang Jurug Surakarta). Jurnal Media Bina Ilmiah, 16(2), 6421–6426. https://doi.org/https://doi.org/10.33758/mbi.v16i2.1246
Reitsamer, B. F., Brunner-Sperdin, A., & Stokburger-Sauer, N. E. (2016). Destination attractiveness and destination attachment: The mediating role of tourists’ attitude. Tourism Management Perspectives, 19, 93–101. https://doi.org/10.1016/j.tmp.2016.05.003
Riadi, A. S., Anton, A., & Radiyah, U. (2018). Aplikasi Pengenalan Objek Wisata Sejarah Kota Tua Jakarta Berbasis Augmented Reality. Jurnal Teknika, 10(2), 1035. https://doi.org/10.30736/teknika.v10i2.240
Rondan-Cataluña, F. J., & Rosa-Diaz, I. M. (2014). Segmenting hotel clients by pricing variables and value for money. Current Issues in Tourism, 17(1), 60–71. https://doi.org/10.1080/13683500.2012.718322
Sari, D. N. (2015). Perancangan Buku Wisata Budaya Kota Tua Jakarta. Jurnal Desain Komunikasi Visual Adiwarna, 1(6), 1–11. https://www.neliti.com/id/publications/86374/perancangan-buku-wisata-budaya-kota-tua-jakarta#cite
Sastramidjaja, Y. (2014). This is Not a Trivialization of the Past: Youthful Re-Mediations of Colonial Memory in Jakarta. Bijdragen Tot de Taal-, Land- En Volkenkunde / Journal of the Humanities and Social Sciences of Southeast Asia, 170(4), 443–472. https://doi.org/10.1163/22134379-17004002
Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer Behavior. In Consumer Behavior (11th ed.). Pearson Education Limited. https://www.amazon.com/Consumer-Behavior-11th-Leon-Schiffman/dp/0132544369
See, G. T., & Goh, Y. N. (2019). Tourists’ intention to visit heritage hotels at George Town World Heritage Site. Journal of Heritage Tourism, 14(1), 33–48. https://doi.org/10.1080/1743873X.2018.1458853
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D – MPKK (I). Alfabeta. https://cvalfabeta.com/product/metode-penelitian-kuantitatif-kualitatif-dan-rd-mpkk/
Trisnawati, N., & Idaman, N. (2019). Motivasi Pengunjung Mengunjungi Museum di Kawasan Kota Tua Jakarta. IKRA-ITH Ekonomika, 2(1), 125–136. https://www.neliti.com/id/publications/268020/motivasi-pengunjung-mengunjungi-museum-di-kawasan-kota-tua-jakarta#cite
Utami, M. M., & Pertiwi, W. N. B. (2021). Pendampingan Implementasi Cleanliness, Health, Safety, dan Environment Desa Wisata Banyuresmi di Era Pandemi. Wikrama Parahita : Jurnal Pengabdian Masyarakat, 5(2), 169–174. https://doi.org/10.30656/jpmwp.v5i2.2604
Wang, D., Kotsi, F., Mathmann, F., Yao, J., & Pike, S. (2022). Short break drive holiday destination attractiveness during COVID-19 border closures. Journal of Hospitality and Tourism Management, 51, 568–577. https://doi.org/10.1016/j.jhtm.2022.05.013
Wang, Shih-Tse, E., Chou, & Pei-Yu., N. (2014). Consumer Characteristics, Social Influence, andSystem Factors on Online Group Buying Repurchasing Intention. Journal of Electronic Commerce Research, 15(2). https://www.semanticscholar.org/paper/Consumer-Characteristics%2C-Social-Influence%2C-and-on-Wang-Chou/f2a22d8d17200f43aa7d33486639c830dc7f4cf1
Wu, M., Ran, Y., & Zhu, S. X. (2022). Optimal pricing strategy: How to sell to strategic consumers? International Journal of Production Economics, 244, 108367. https://doi.org/10.1016/j.ijpe.2021.108367
Xiao, X., Fang, C., Lin, H., & Chen, J. (2022). A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos. Tourism Management, 93, 104585. https://doi.org/10.1016/j.tourman.2022.104585
Yin, J., Cheng, Y., Bi, Y., & Ni, Y. (2020). Tourists perceived crowding and destination attractiveness: The moderating effects of perceived risk and experience quality. Journal of Destination Marketing & Management, 18, 100489. https://doi.org/10.1016/j.jdmm.2020.100489
Zhang, L., & Zhang, J. (2018). Perception of small tourism enterprises in Lao PDR regarding social sustainability under the influence of social network. Tourism Management, 69, 109–120. https://doi.org/10.1016/j.tourman.2018.05.012
