Article Sidebar

Download
PDF
Statistic
Read Counter : 259 Download : 209

Main Article Content

Abstract

Introduction/Main Objectives: Universities need effective communication with prospective students through various communication channels to attract them to their programs. Background Problems: Public relations universities need to provide maximum service to prospective students in accordance with student characteristics and university communication media. Novelty: Many previous studies have examined the public relations of universities with the theme of image or social media of universities. This study examines the relationship of individual characteristics with the public communication process in universities in terms of use, message content, and frequency. Research Methods: The method used in this study is descriptive correlation with quantitative and qualitative approaches. This study used a quota sample. Hypothesis tests were conducted using spearman rank correlation test. Finding/Results: The results of the study show that the use of communication channels, which has a great influence on the character of students is brochure, the content of the message, which has a great influence on student characteristics is the brochure communication channel. The frequency of communication channels that have a great impact on individual character are verbal messages, Facebook and banner. Conclusion: It is necessary to focus on the increased use of brochure communication channels, the content of brochures and the frequency of verbal messages, Facebook and banners.


 

Keywords

Public relations Student service communication Communication process Communication channel

Article Details

How to Cite
Imran, M., Lubis, D. P., & Sugihen, B. G. (2022). Relationship Between The Student Registration Services Communication Process And Student Characteristics. Ilomata International Journal of Social Science, 3(3), 350-359. https://doi.org/10.52728/ijss.v3i3.515

References

  1. Aguirre, J., & Matta, J. (2021). Walking in your footsteps: Sibling spillovers in higher education choices. Economics of Education Review, 80, 102062. https://doi.org/10.1016/j.econedurev.2020.102062
  2. Al Adwan, M. N. S. (2019). Public relations involvement and community satisfaction in universities. International Journal of Innovation, Creativity and Change, 8(9), 296–303. https://www.researchgate.net/publication/340088727_public_relations_involvement_and_community_satisfaction_in_universities
  3. Ann Voss, K., & Kumar, A. (2013). The value of social media: are universities successfully engaging their audience? Journal of Applied Research in Higher Education, 5(2), 156–172. https://doi.org/10.1108/JARHE-11-2012-0060
  4. Ansari, A. H. (2021). Collaboration or competition? Evaluating the impact of Public Private Partnerships (PPPs) on public school enrolment. International Journal of Educational Research, 107, 101745. https://doi.org/10.1016/j.ijer.2021.101745
  5. Azionya, C., Oksiutycz, A., & Benecke, D. R. (2019). A model for value based public relations education in a diverse and poly-contextual society. Public Relations Review, 45(3), 101767. https://doi.org/10.1016/j.pubrev.2019.04.001
  6. Baharun, H. (2019). Management information systems in education : the significance of e-public relation for enhancing competitiveness of higher education. Journal of Physics: Conference Series, 1175(1), 012151. https://doi.org/10.1088/1742-6596/1175/1/012151
  7. Choi, J. H., & Green, R. K. (2022). The heterogeneous effects of interactions between parent’s education and MSA level college share on children’s school enrollment. Journal of Housing Economics, 57, 101843. https://doi.org/10.1016/j.jhe.2022.101843
  8. Choy, M. W., & Yeung, A. S. (2022). Cognitive and affective academic self-concepts: Which predicts vocational education students’ career choice? International Journal of Educational Research Open, 3, 100123. https://doi.org/10.1016/j.ijedro.2022.100123
  9. Creswell, J. W. (2017). Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed (S. Z. Qudsy (ed.); 3rd ed.). Pustaka Pelajar. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1213690
  10. Cronin, A. M. (2016). Reputational capital in ‘the PR University’: public relations and market rationalities. Journal of Cultural Economy, 9(4), 396–409. https://doi.org/10.1080/17530350.2016.1179663
  11. Deng, Y., & Feng, D. (William). (2021). Academic capitalization and public relations communication in higher education: a diachronic genre analysis of university annual reports in Hong Kong. Asia Pacific Journal of Education, 00(00), 1–19. https://doi.org/10.1080/02188791.2021.1960273
  12. Dennis, C., Papagiannidis, S., Alamanos, E., & Bourlakis, M. (2016). The role of brand attachment strength in higher education. Journal of Business Research, 69(8), 3049–3057. https://doi.org/10.1016/j.jbusres.2016.01.020
  13. Eger, L., Egerova, D., & Kryston, M. (2019). Facebook and Public Relations in Higher Education. Romanian Journal of Communication and Public Relations, 21(1), 7. https://doi.org/10.21018/rjcpr.2019.1.268
  14. Fitch, K. (2014). Professionalisation and public relations education: Industry accreditation of Australian university courses in the early 1990s. Public Relations Review, 40(4), 623–631. https://doi.org/10.1016/j.pubrev.2014.02.015
  15. Freberg, K., Remund, D., & Keltner-Previs, K. (2013). Integrating evidence based practices into public relations education. Public Relations Review, 39(3), 235–237. https://doi.org/10.1016/j.pubrev.2013.03.005
  16. Fu, H., Ge, R., Huang, J., & Shi, X. (2022). The effect of education on health and health behaviors: Evidence from the college enrollment expansion in China. China Economic Review, 72, 101768. https://doi.org/10.1016/j.chieco.2022.101768
  17. Garon-Carrier, G., Ansari, A., Letarte, M.-J., & Fitzpatrick, C. (2022). Early childcare enrollment and the pursuit of higher education: A Canadian longitudinal study. Learning and Instruction, 80, 101615. https://doi.org/10.1016/j.learninstruc.2022.101615
  18. Gonçalves, G., Spínola, S. de C., & Padamo, C. (2013). Analysing public relations education through international standards: The Portuguese case. Public Relations Review, 39(5), 612–614. https://doi.org/10.1016/j.pubrev.2013.07.020
  19. Kementerian Agama. (2020). UU Republik Indonesia Nomor 12 Tahun 2012 Tentang Pendidikan Tinggi. http://diktis.kemenag.go.id/prodi/dokumen/UU-Nomor-12-Tahun-2012-ttg-Pendidikan-Tinggi.pdf
  20. Kementerian Pendidikan dan Kebudayaan. (2019). Jumlah Perguruan Tinggi, Mahasiswa, dan Tenaga Pendidik (Negeri dan Swasta) di Bawah Kementerian Riset, Teknologi dan Pendidikan Tinggi/Kementerian Pendidikan dan Kebudayaan Menurut Provinsi, 2019. In Badan Pusat Statistik. https://www.bps.go.id/indikator/indikator/view_data_pub/0000/api_pub/cmdTdG5vU0IwKzBFR20rQnpuZEYzdz09/da_04/1
  21. Mašková, I., Mägdefrau, J., & Nohavová, A. (2022). Work-related coping behaviour and experience patterns, career choice motivation, and motivational regulation of first-year teacher education students – Evidence from Germany and the Czech Republic. Teaching and Teacher Education, 109, 103560. https://doi.org/10.1016/j.tate.2021.103560
  22. Meng, J. (2013). Learning by leading: Integrating leadership in public relations education for an enhanced value. Public Relations Review, 39(5), 609–611. https://doi.org/10.1016/j.pubrev.2013.09.005
  23. Moriyasu, R., & Kobayashi, T. (2022). Impact of career education on high school students’ occupational choice: Evidence from a cluster-randomized controlled trial. Japan and the World Economy, 101146. https://doi.org/10.1016/j.japwor.2022.101146
  24. Mules, P. (2018). Reflections on the absence of formal reflection in public relations education and practice. Public Relations Review, 44(1), 174–179. https://doi.org/10.1016/j.pubrev.2017.09.008
  25. Muljono, P. (2012). Metodologi Penelitian Sosial (1st (ed.)). IPB Press. https://opac.perpusnas.go.id/DetailOpac.aspx?id=998042
  26. Okaiyeto, S. A., Ottah, G., & Alhasan. (2021). Staff Perception of the Use of Website and Social Networking Sites as Public Relations Dialogic Tools in Universities in Kogi State. UNIUYO Journal of Humanites, 25(May), 264–290. http://uujh.org.ng/wp/wp-content/uploads/2021/06/Staff-Perception-of-the-use-of-Website-1-1.pdf
  27. Osakede, K. O., Ijimakinwa, S. O., Adesanya, T. O., & Ojo, A. D. (2018). Conflict management in tertiary institutions: A study of selected universities in south-western Nigeria. Africa’s Public Service Delivery and Performance Review, 6(1). https://doi.org/10.4102/apsdpr.v6i1.197
  28. Ragas, M. W., Uysal, N., & Culp, R. (2015). “Business 101” in public relations education: An exploratory survey of senior communication executives. Public Relations Review, 41(3), 378–380. https://doi.org/10.1016/j.pubrev.2015.02.007
  29. Rauschnabel, P. A., Krey, N., Babin, B. J., & Ivens, B. S. (2016). Brand management in higher education: The University Brand Personality Scale. Journal of Business Research, 69(8), 3077–3086. https://doi.org/10.1016/j.jbusres.2016.01.023
  30. Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (I). Alfabeta. https://cvalfabeta.com/product/metode-penelitian-kuantitatif-kualitatif-dan-rd-mpkk/
  31. Tambe, T. A. F., & Miguel, L. L. A. J. (2021). Assessing emerging trends of expansion and women enrolments in the higher education system in Mozambique. Women’s Studies International Forum, 88, 102503. https://doi.org/10.1016/j.wsif.2021.102503
  32. Turanina, N. A., Murashko, O. Y., Kulyupina, G. A., Zamanova, I. F., & Perepelkin, I. N. (2020). Scientific school image development of a university based on the system of public relations. International Journal of Criminology and Sociology, 9, 1935–1938. https://doi.org/https://doi.org/10.6000/1929-4409.2020.09.226
  33. Zhang, G., Wu, J., & Zhu, Q. (2020). Performance evaluation and enrollment quota allocation for higher education institutions in China. Evaluation and Program Planning, 81, 101821. https://doi.org/10.1016/j.evalprogplan.2020.101821