Ilomata International Journal of Social Science

Communication Strategy of Kudus Culture and Tourism in Introducing Religious Tourism to Foreign Tourists

Anggi Putri Maharani, Primi Rohimi — Wed, 12 Mar 2025 08:13:37 +0000

This study examines the communication strategies employed by the Kudus Culture and Tourism Office (Disbudpar) to promote religious tourism to international visitors. The research aims to analyze the effectiveness of these strategies in increasing Kudus' visibility as a religious tourism destination. A qualitative approach with a descriptive method was utilized, incorporating in-depth interviews, direct observations, and document analysis to gather insights from stakeholders, including Disbudpar officials, tour guides, and foreign tourists. The findings indicate that Disbudpar Kudus employs various promotional techniques, including social media campaigns, official websites, and participation in international tourism exhibitions. Social media platforms like Instagram and Facebook serve as primary channels, leveraging visual and interactive content to engage potential tourists. However, challenges remain, such as inconsistent responsiveness to inquiries and a lack of multilingual content. The study highlights the need for more immersive digital strategies to enhance engagement, such as augmented reality (AR) and virtual reality (VR). In conclusion, while the current strategies have contributed to increased international interest in Kudus, further improvements in digital engagement, global partnerships, and technological innovation are necessary to sustain long-term growth. This research provides practical recommendations for optimizing communication strategies to attract more international religious tourists and strengthen Kudus’ position in the global tourism market.

The The Determinant Analysis of Happiness at Work (HAW): A Systematic Literature Review

Faif Yusuf, Ahmad Husen, Suparno, Asep Dony Suhendra — Wed, 12 Mar 2025 08:14:21 +0000

This study aims to enhance the understanding of happiness at work (HAW) by examining its dimensions and characteristics. Furthermore, it investigates the generation of knowledge concerning HAW through various theoretical frameworks, contextual elements, and methodological approaches. The study also identifies potential future avenues for HAW research. This paper undertakes a systematic literature review of 42 selected empirical articles published from 2010 to 2024, providing an in-depth exploration of HAW. It evaluates trends in publication, dimensions, characteristics, theoretical frameworks, contextual influences, and the research methodologies applied in HAW studies. The results indicate that while research on HAW has gained considerable traction, a significant need remains for further exploration, especially in developing countries. The study identifies several theoretical frameworks, including the job demand-resources model, social exchange theory, and broaden-and-build theory. It also recommends the incorporation of less frequently utilized theories, such as the positive emotion, engagement, relationships, meaning, and accomplishment (PERMA) model, alongside flow theory, for future research initiatives. This review enriches the literature on workplace happiness by providing a thorough analysis and offers valuable insights to inform future research into the factors affecting employee well-being.

Expanding The UTAUT 2 Framework: The Role of Occupational Background in Technology Adoption for Social Security Services in Indonesia

Hilwa Mutiara Sukma, Gugun Geusan Akbar, Mila Karmila — Wed, 12 Mar 2025 08:14:51 +0000

The digital competence of Indonesian society in 2024 is quite good. However, adopting digital technology in social security services still faces various obstacles, especially in improving the JMO application's effectiveness, which BPJS Ketenagakerjaan participants still complain about. This study aims to investigate and evaluate user acceptance of the JMO application. The research employs the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2), along with Multi-Group Analysis (MGA) and Importance-Performance Map Analysis (IPMA), to obtain a thorough understanding of the factors affecting user acceptance of the JMO application. A quantitative approach was adopted, involving the distribution of online questionnaires to JMO users across various regions in Indonesia. The study employed a purposive sampling method to gather data from 153 respondents. The data was analyzed using the SmartPLS 3 software, which revealed that factors including Effort Expectancy, Performance Expectancy, and Social Influence significantly impact users’ intentions to adopt the application. These factors also shape users' behavior when utilizing the JMO application. The findings underscore the importance of prioritizing key aspects such as user comfort and ease of access in the development and maintenance of the application. By addressing these critical factors, the implementation of the JMO has the potential to achieve long-term success and encourage the provision of fairer and more equitable social security protection for all Indonesian workers.

The Role of Interpersonal Communication, Social Skills, and Inclusive Teacher Competence in Student Satisfaction at the School of Human

Ima Rani, Daru Asih, Andriyansah — Thu, 13 Mar 2025 02:39:49 +0000

The decline in student satisfaction rates with the School of Human Services has encouraged researchers to dig deeper into the variables that influence student satisfaction at the School of Human. Through this research, researchers want to examine the variables of interpersonal communication, social skills, and inclusive teacher competence concerning the school of human student satisfaction. This research method uses regression analysis, where the researcher wants to test the relationship between independent and dependent variables partially. The results of hypothesis testing in this research provide interesting results. Teacher social skills and interpersonal communication significantly influence student learning satisfaction, while teacher competence does not have a considerable impact. This highlights teachers' importance in communicating and socializing with students to create a satisfying learning environment. The results of this study provide an in-depth understanding of how teachers' interpersonal communication and social skills significantly impact student learning satisfaction. In addition, the fact that teacher competency does not considerably influence highlights that being smart in a subject is insufficient. Teachers must also be able to interact with students effectively to increase their learning satisfaction.

Legal Protection for Carrying Out Anesthesia Without an Anesthetist For Anesthetists in Hospitals Prima Inti Medika North Aceh

Muliadi, Fauzan, Irsyam Risdawati — Wed, 12 Mar 2025 08:15:25 +0000

Introduction: This study aims to analyze the Standard Operating Procedure (SOP) for anesthesia, the implementation of anesthesia procedures in the operating room without an anesthetist, and the legal protection for anesthesia practitioners in such cases. This issue highlights the importance of policy implementation and its impact on patient safety and legal accountability.

Methods: The research utilized an analytical-qualitative method, which is descriptive in nature and emphasizes analysis. Data were collected through interviews with specialist anesthetists and stylists at Prima Inti Medika Hospital. This approach allowed for an in-depth understanding of the policy implementation and related challenges.

Results: The findings reveal that the delegation of authority for anesthesia procedures and communication among related teams are implemented effectively. However, challenges were identified, including issues with policy standards, resource adequacy, and the disposition or attitudes of implementers. These challenges have hindered the optimal implementation of delegation policies, thereby impacting legal protection for anesthesia practitioners.

Conclusion: The study emphasizes the critical need for effective policy implementation regarding the delegation of authority in anesthesia services. Hospital management must actively monitor and evaluate the implementation process while ensuring administrative compliance. Supporting the development and competence of health workers, particularly anesthesia administrators, is essential to achieving quality services that prioritize patient and staff safety.

An Experimental Study on Property Valuation Accuracy in Indonesia: A Government Valuers' Perspective

Kristian Agung Prasetyo, Edy Riyanto, Warlan — Tue, 25 Mar 2025 02:40:06 +0000

Market value estimated by property valuers is essential as it is used for various purposes both in public and private sectors. Hence, the accuracy of market value estimate is of paramount importance. However, valuation involves subjectivity, so it is bound to suffer from errors. This study is aimed at studying such errors. For this purpose, this study uses a market price of a parcel of land in the southern part of Jakarta. This particular area was chosen due to its significant number of property transactions compared to other regions in Jakarta. Government valuers at the Ministry of Finance were invited to provide their value estimate of that property. They were only allowed to use a pre-made worksheet provided by the researchers. This study shows the estimated market value is around 16.9% of the market price. Differences in rank, experience, or neighborhood knowledge have no significant relation to the accuracy of market value estimate. Most participants can demonstrate that their market value estimates are relatively similar, showing low variation between valuers.

Mediating Role of Knowledge and Moderating Role of Subjective Norm: Theory of Reasoned Action Approach to Keris Sumenep

Hafidhah, Edy Purwanto, Mohammad Herli — Tue, 25 Mar 2025 02:41:45 +0000

Keris is one of the objects of study that is very interesting to study. The research develops a model from the theory of reasoned action using knowledge variables as mediating and moderating variables and subjective norms as moderating variables. This research aims to determine the influence of attitude on purchase intentions, the influence of knowledge as a mediating and moderating variable, and subjective norms as a moderating variable. This study uses a quantitative approach. This research was conducted in Sumenep. The object used in this research is Keris. Two hundred respondents were taken using a purposive sampling method. Hypothesis testing was done using simple linear and hierarchical regression analyses for moderation and mediation tests. The findings of this research show that attitude has a significant effect on knowledge and consumer purchasing intentions. Consumer knowledge also has an important influence on purchase intention. The knowledge variable moderates and mediates the influence of attitude on consumer purchase intention. The subjective norm does not moderate the influence of attitude on purchase intention. This research concludes that attitude notably influences knowledge and intention to make purchases. Knowledge can moderate and mediate the influence of attitude on consumer purchase intentions. The subjective norm variable does not moderate the influence of attitude on purchase intention. This research provides additional studies regarding the TRA theory by adding the knowledge variable as a moderating variable and the subjective norms as moderating variables.

The Circular SOME Model for Instagram in RSUD Al-Ihsan's Digital Marketing Development

Pandith Aribowo, Eddy Jusuf, Undang Juju — Tue, 25 Mar 2025 02:43:06 +0000

Information and communication technology disruption has greatly impacted various sectors, including the health service sector such as hospitals. As a government hospital, RSUD Al-Ihsan always tries to provide the best service, including marketing multiple services using social media to reach a wider audience. One of the right ways to develop social media is by activating social media through The Circular Model of SOME. This research uses a qualitative method with a case study approach. This research data was collected using interviews, observations, and digital documents. This research found that Al-Ihsan Regional Hospital has generally utilized the share concept by creating three pillars of content: education, information, and entertainment. The optimization concept has also been implemented by using various features on Instagram such as stories, posts, reels, and highlights. The management concept is to create fast-response content such as the Integrity Zone. Lastly, important figures such as doctors or hospital leaders should be involved to increase the trust of their Instagram followers. However, there are several shortcomings in the optimization section, such as inconsistent use of hashtags in each upload and inconsistent replies to followers' comments in the management section. Therefore, this study shows that other institutions or agencies can note the importance of content consistency and copywriting in implementing social media strategies.

Unlocking Opportunities: Exploring The Future Potential Of Indonesian Higher Education For Vietnamese Students

Minh Tri Nguyen — Wed, 26 Mar 2025 01:38:40 +0000

As globalization continues to reshape the landscape of higher education, international student mobility has become increasingly prevalent. In this context, the potential of Indonesian higher education institutions (HEIs) in accommodating Vietnamese students still needs to be explored. This research delves into the prospects of Indonesian higher education for Vietnamese students, examining factors such as academic offerings, a strong cultural affinity between the two countries, language proficiency, and institutional collaborations. Through qualitative analysis of existing policies, student experiences, and academic partnerships, this study sheds light on the untapped opportunities and challenges in fostering educational exchanges between Indonesia and Vietnam. The findings suggest that Indonesian HEIs possess significant potential to attract Vietnamese students, offering diverse academic programs, affordable tuition, and a culturally enriching environment that resonates with Vietnamese students. However, language barriers, administrative hurdles, and limited awareness hinder realizing this potential. It is of utmost importance for policymakers, academic institutions, and stakeholders to urgently implement the recommendations provided in this research, thereby enhancing the accessibility and appeal of Indonesian higher education for Vietnamese students and fostering cross-cultural understanding and educational excellence in the region.

Implementing of the Local Government Information System Policy In Financial Report Preparation for Local Government Units: A Case Study in Baubau City

Alvian Amar Amaruddin, Rasmuin, Rahmawati — Thu, 27 Mar 2025 01:36:34 +0000

This study explores the implementation of the Local Government Information System (SIPD) in preparing financial reports of Local Government Units ( SKPD )in the DPRD Secretariat of Baubau City. The study addresses how decentralized governance and transparency can be enhanced through e-government initiatives like SIPD, which integrates local financial data electronically. Despite clear policy guidelines outlined in various regulations, the research identifies challenges in human resource limitations, insufficient Standard Operating Procedures (SOPs), and inadequate infrastructure. Using a qualitative descriptive approach with interviews and document analysis, the study finds that although the implementation of SIPD supports transparency and accountability, its effectiveness is hindered by technical issues such as staff competency and system infrastructure. This research contributes to understanding public policy implementation, specifically within SIPD, while suggesting resource allocation and inter-departmental coordination improvements to enhance e-governance practices in local financial management.

Revitalizing Governance: How West Java’s SAKIP Transformed Public Accountability Post-COVID-19

Thu, 27 Mar 2025 01:50:56 +0000

In Indonesia’s public sector, the Performance Accountability System (SAKIP) is a vital governance mechanism, and its post-COVID-19 concretization necessitates thorough examination, especially at the provincial level. Next move, given that public accountability remains paramount in governance, this study investigates SAKIP’s implementation in West Java, specifically focusing on institutional strengthening and oversight mechanisms. Furthermore, a descriptive qualitative approach was used, whereby secondary data was collected from official documents and media reports to evaluate SAKIP’s effectiveness. Consequently, the analysis reveals that the West Java Provincial Government has demonstrated significant improvements, as evidenced by consistent increases in SAKIP scores from 2019 to 2022, while the integration of robust oversight mechanisms has effectively facilitated meaningful public scrutiny and engagement. Subsequently, several key outcomes emerged, including enhanced institutional performance metrics, successful establishment of transparent oversight mechanisms, and strengthened government-public relationships. Moreover, the implications provide practical insights for policymakers while demonstrating SAKIP’s dual role as both a compliance tool and a catalyst for improved governance.

Analysis of the Formation of the Red and White Cabinet: Narrative Policy Framework Approach

Sapto Setyo Nugroho, Dina Fadiyah, Yonarisman Muhammad Akbar, Amud Sunarya — Thu, 27 Mar 2025 01:56:41 +0000

This study analyzes the formation of the Red and White Cabinet under President Prabowo Subianto through the lens of the Narrative Policy Framework (NPF). It examines whether the cabinet expansion was driven by technocratic considerations or political representation. This research provides insights into Indonesia’s governance structure and policymaking dynamics by exploring the narratives shaping ministerial appointments. This study employs a qualitative approach, utilizing the NPF to analyze policy narratives that influenced the expansion of ministries. Data collection involves document analysis of relevant laws, regulations, academic literature, and credible media reports. This approach systematically examines how political narratives shape institutional decisions and governance strategies. The findings reveal that the expansion of the Red and White Cabinet was primarily influenced by political coalition-building rather than administrative efficiency. Key narratives, such as governance effectiveness, political stability, and national unity, were strategically constructed to justify the increased number of ministries. While some appointments reflect technocratic expertise, many were dictated by political negotiations, highlighting the predominance of partisan interests over governance optimization. This study concludes that policy narratives legitimize political decisions, often surpassing technocratic considerations. The findings contribute to the understanding of political decision-making in Indonesia by demonstrating how institutional constraints, elite bargaining, and strategic policy narratives shape governance structures.

The Influence of Public Relations Marketing on Social Media on Customer Loyalty of PT. Coda Payments Indonesia

Tiara Nurul Rahman Rahman, James Abraham, Nursalina Rose Widiyanto — Thu, 27 Mar 2025 02:02:26 +0000

The rapid growth of the gaming industry in Southeast Asia has fueled the expansion of digital payment services, where Codashop by PT Coda Payments Indonesia plays a key role in facilitating seamless in-game transactions. Despite its active social media marketing public relations (MPR) efforts, Codashop faces challenges in social media engagement and customer loyalty compared to competitors. This research examines the extent to which MPR influences customer loyalty at Codashop. Through a quantitative correlational approach, data were collected from Codashop Indonesia's Facebook followers, who had completed multiple transactions. The findings indicate a strong positive relationship between MPR activities and customer loyalty. Regression analysis confirms that MPR significantly impacts customer retention, with events and media identity identified as the most influential components. Furthermore, customer advocacy through recommendations emerges as a key driver of loyalty. The study concludes that optimizing MPR strategies can strengthen customer relationships and enhance engagement, providing a competitive edge in the digital gaming industry. These insights emphasize the importance of strategic brand communication to build stronger customer connections. Companies like Codashop can leverage MPR more effectively to maintain loyalty, improve user engagement, and sustain competitive advantage in the evolving gaming market.

Policy Implementation Analysis of Village-Owned Enterprises (Bumdes) in Empowering the Local Economy in Garut Regency

Mila Meliana, Ikeu Kania, Gugun Geusan Akbar, Aceng Ulumudin — Thu, 27 Mar 2025 02:07:31 +0000

This study aims to explore implementing BUMDes policies in the Garut Regency, which has not yet been fully effective due to various influencing factors. The research adopts a qualitative approach with a descriptive method. Data was collected through interviews with the DPMD and BUMDes managers in the Garut Regency and analysis of relevant documents. Implementing BUMDes policies in Garut Regency demonstrates varying outcomes, influenced by key factors such as stakeholder communication, resource availability, implementer disposition, and bureaucratic structure. Referring to Edward III's theory, the success of BUMDes policy implementation is shaped by four main variables: (1) Communication, which ensures that policies are well understood and accepted by the village community and BUMDes managers; (2) Resources, including funding, human resources, and infrastructure essential for the sustainability of BUMDes; (3) Disposition (Implementer Attitude), reflecting the commitment of local government, BUMDes managers, and the community in executing policies; and (4) Bureaucratic Structure, involving coordination between agencies and administrative procedures that affect the smooth execution of policies. The research findings reveal that despite challenges such as limited human resources and restricted access to capital, well-managed BUMDes have the potential to strengthen the local economy and reduce dependence on central government assistance. Enhancing communication, building human resource capacity, and streamlining bureaucracy are crucial in accelerating village economic empowerment goals through BUMDes.

Mediation of Affective Commitment: The Impact of Work Flexibility and Organizational Support on Community Information Performance

Thu, 27 Mar 2025 02:14:02 +0000

With the development of information technology, the need for fast information becomes crucial for government attention. The formation of the Community Information Group (KIM) is a solution to increase public knowledge. This study aims to determine and analyze the influence and support of the organization on the performance of the management of the Community Information Group (KIM) in Jember Regency through affective commitment. This study uses descriptive and verification methods with a quantitative approach. The research sample was 168 respondents selected using purposive sampling techniques from a total population of 672 KIM managers. Data was collected through questionnaires, observations, documentation, and interviews. Data were analyzed using the Structural Equation Model (SEM) with the WarpPLS 8.0 program. The results showed that the minimum work and organizational support significantly affected KIM members' performance and affective commitment. Work flexibility allows members to manage their time and work methods more efficiently, increasing productivity and emotional commitment to the organization. Organizational support improves performance by providing the necessary resources and strengthening members' emotional ties to common goals. Both factors, both directly and through affective commitment, encourage KIM members to work optimally and effectively. The practical implications of this study emphasize the importance of implementing more adaptive work policies to increase alertness and strengthen organizational support through adequate training, resource provision, and rewards. This will create a supportive and empowering work environment, resulting in members who are not only high performers but also have loyalty and dedication to achieving common goals.

Integrated Marketing Communication in Building Brand Equity in the Social Media Era

Ani Purwati, Nafiah Ariyani — Thu, 27 Mar 2025 02:17:52 +0000

Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication. This study adopts a qualitative approach with a literature review and content analysis to analyze the application of Integrated Marketing Communication on social media and its impact on brand equity elements. The results show that integrating integrated marketing communication on social media can build brand equity and increase brand awareness, brand association, loyalty, perceived quality, and proprietary assets. The Integrated Marketing Communication marketing mix elements also play a role by integrating various communication strategies to convey consistent and effective messages through advertising, sales promotion, public relations, direct marketing, personal selling, interactive marketing, word-of-mouth marketing, and events and experiences). Paid advertising, organic content, engagement, hashtags and collaborative campaigns, content marketing, and live streaming are other important elements to create a consistent brand experience and strengthen the relationship between brands and consumers. In conclusion, Integrated Marketing Communication on social media can build brand equity, which increases awareness, association, quality perception, and brand loyalty. Elements such as paid advertising, organic content, and influencer collaborations create a consistent experience that strengthens emotional connections with audiences while building sustainable brand equity and competitiveness in the market. These findings contribute to academics and practitioners in understanding effective digital marketing communication strategies in the digital era.

Integration of Human Resource Management and Leadership Culture in Corporate Social Responsibility

Fitra Mulya — Thu, 27 Mar 2025 02:21:53 +0000

This study explores the integration of Human Resource Management (HRM) and leadership culture within Corporate Social Responsibility (CSR) frameworks. Using a qualitative research approach based on a literature review, the article examines how HRM strategies and leadership values intersect to enhance CSR initiatives in organizations. By reviewing relevant academic literature and case studies, the research identifies key themes such as the role of leadership in fostering CSR values, the alignment of HR practices with social responsibility goals, and the impact of leadership culture on employee engagement in CSR activities. The findings suggest that successfully integrating HRM and leadership culture into CSR practices improves organisational reputation, enhances employee morale, and strengthens stakeholder relationships. The study highlights the importance of leadership in setting ethical standards and ensuring that CSR objectives are embedded within the organisation's strategic goals. HRM practices, such as talent development, employee engagement, and ethical performance evaluations, promote a culture of responsibility and sustainability. The article contributes to ongoing discussions about the strategic role of HRM and leadership in CSR, offering insights for companies seeking to strengthen their commitment to sustainable and socially responsible business practices.

Analysis of Communication Strategies of Hajj and Umrah Travel Agencies in Building Pilgrims' Trust Through Digital Media: A Case Study of PT. Assunniyah Al-Jauhari

Eva Shinta Aisyah Ahmadi, Sudahri — Thu, 27 Mar 2025 02:26:35 +0000

Digital communication has become a fundamental element in the marketing and trust-building strategies of Hajj and Umrah travel agencies, shaping customer perceptions, engagement, and brand credibility. As prospective pilgrims increasingly rely on websites, social media, and digital platforms for information, agencies must adopt effective digital communication strategies to maintain transparency and build trust. This study investigates how digital communication strategies influence customer trust in Hajj and Umrah services. This study contributes to the literature by analyzing verbal and non-verbal digital communication strategies, two-way communication models, and trust-building mechanisms through the lens of the Elaboration Likelihood Model (ELM) and Two-Way Communication Theory. This study employs a qualitative case study approach, focusing on PT. Assunniyah Al-Jauhari Wisata, a Hajj and Umrah travel agency in Jember, East Java. Findings indicate that digital communication strategies are most effective when they incorporate transparency, customer engagement, and interactive dialogue. PT. Assunniyah successfully utilizes websites, social media, customer testimonials, and direct messaging platforms to establish credibility and maintain customer trust. The study highlights the importance of real-time customer interactions via WhatsApp, social media storytelling, and live consultation sessions in strengthening agency-pilgrim relationships. This study concludes that effective digital communication in the Hajj and Umrah industries must be interactive, transparent, and customer-centric to foster trust, loyalty, and positive customer perception. This study implies that Hajj and Umrah travel agencies need to optimize interactive and transparent digital communication. Using AI chatbots, real-time engagement, and social media analytics can strengthen trust and service credibility.