Ilomata International Journal of Social Science

Cryptocurrency Investment and Economic Stability: A Risk Analysis in Emerging Markets

Ratih Astiakurnia Putri — 2025-05-07

The rapid development of cryptocurrency investment has raised concerns regarding its impact on economic stability, particularly in emerging markets. This study employs a qualitative approach through literature review and library research to analyze the risks associated with cryptocurrency investments and their implications for financial stability. This research identifies key risk factors, including market volatility, regulatory uncertainty, cybersecurity threats, and financial system disruptions by examining existing scholarly works, regulatory frameworks, and market trends. The findings indicate that cryptocurrency investments offer opportunities for financial inclusion and economic diversification but also pose significant risks to economic stability due to price fluctuations and speculative behavior. Furthermore, the lack of a unified regulatory framework across different countries exacerbates these risks, leading to potential financial instability in emerging economies. The study highlights the necessity of regulatory intervention and policy formulation to mitigate these risks while harnessing the benefits of cryptocurrency investments. Governments and financial institutions in emerging markets must establish robust risk management strategies and regulatory frameworks to balance innovation and financial stability. This research contributes to the academic discourse by providing a comprehensive understanding of the relationship between cryptocurrency investments and economic stability in emerging markets. Future research should focus on empirical case studies to further explore the long-term effects of cryptocurrency investments on financial stability.

The Role of Digital Marketing in Improving Dodol Sales Performance

Putri Agustina — 2025-05-07

This research is focused on how digital marketing affects dodol sales performance. The concept of digital marketing includes indicators such as Accessibility, Interactivity, Entertainment, Credibility, Interest, and Informative. Sales performance evaluation consists of indicators such as Sales Growth, Profit Growth, Sales Volume, Market Growth, and Customer Growth. Digital marketing plays a very important role in improving dodol sales performance. By utilizing various digital platforms, such as social media, websites, and e-commerce applications, dodol business actors can reach consumers more widely and more efficiently. This study uses a field study methodology with a quantitative perspective. The population of this study is dodol traders located in the Workshop Market, Serdang Bedagai Regency. The population of this study is 36 swordsmen and a sample of 36 traders, which were selected as a whole so that they used saturated sampling. Data were obtained from questionnaires and analyzed using simple linear regression. The results of the study show that digital marketing variables have a significant influence on the sales performance of the workshop market if considered individually. Overall, the role of digital marketing is vital in improving sales performance. With the right strategy, digital marketing can have a significant positive impact on business growth, increase product visibility, and expand market share and customer loyalty.

Analysis of the Selling Price of Palm Sap Brown Sugar Using the Plus Cost Price Method in Pegajahan District

Dinda Syafira — 2025-05-07

This study aims to analyze the selling price of palm sap brown sugar in Pegajahan District using the plus cost price method. Palm sap brown sugar is a processed product that has high economic value and is in great demand by the public, both for direct consumption and as an industrial raw material. However, selling prices that often fluctuate are a challenge for producers in determining reasonable and profitable prices. This study identifies the costs involved in the production process of palm sap brown sugar, such as raw material costs, labor, and other costs, as well as determining the feasible profit margin to set the selling price of the product. The cost plus price method is used to calculate the selling price by adding the corresponding profit margin to the total cost of production. The results of this study are expected to provide useful recommendations for palm sap brown sugar producers in Pegajahan District in determining the optimal selling price, as well as contributing to local economic development. In addition, this study also provides insight into the cost efficiency in palm sap brown sugar production in the area.

Strategic Organizational Communication for Synergy: Post-Acquisition Integration of Parent and Subsidiary Companies

Chelma Destria — 2025-05-07

This study examines the role of strategic organizational communication in fostering synergy between parent and subsidiary companies post-acquisition, using PT Bank Negara Indonesia (BNI) and PT Bank Hibank Indonesia (hibank) as a case study. As digital banking services for MSMEs expand, effective internal and external communication becomes crucial in mergers and acquisitions. While prior studies focus on structural integration, this research highlights the strategic role of communication by applying the ADKAR model for change management and Integrated Marketing Communication (IMC) for branding strategies. Through a qualitative approach involving in-depth interviews and secondary data analysis, key communication challenges and strategies are identified. Findings indicate that both formal and informal communication are critical for integration, yet internal communication gaps create uncertainty among employees. The ADKAR model reveals the need for stronger awareness, desire, and reinforcement efforts to enhance adaptation. Externally, IMC strategies support brand identity, but inconsistencies in hibank’s affiliation with BNI weaken public perception. Transparent and participatory internal communication improves employee engagement, while refined external communication ensures brand consistency. Future research should quantify communication effectiveness in M&A contexts to strengthen corporate synergy.