Gobel, Elrick, Henny Sri Mulyani, and Ilham Gemiharto. 2024. “User-Generated Content As a Brand Image Builder: An Explanatory Study on Instagram’s JackArmy Fashion Brand Image”. Ilomata International Journal of Social Science 5 (4), 971-84. https://doi.org/10.61194/ijss.v5i4.1326.