WAHYUNINTYAS, Yunita Fitri. Impulse Buying in the TikTok Shop Era: A Literature Review on the Role of Positive Emotions, Live Streaming, and Price Discounts. Ilomata International Journal of Social Science, [S. l.], v. 7, n. 1, p. 391–409, 2026. DOI: 10.61194/ijss.v7i1.1864. Disponível em: https://ilomata.org/index.php/ijss/article/view/1864. Acesso em: 7 mar. 2026.