PURWATI, Ani; ARIYANI, Nafiah. Integrated Marketing Communication in Building Brand Equity in the Social Media Era. Ilomata International Journal of Social Science, [S. l.], v. 6, n. 2, p. 610–629, 2025. DOI: 10.61194/ijss.v6i2.1686. Disponível em: https://ilomata.org/index.php/ijss/article/view/1686. Acesso em: 7 mar. 2026.