Ilomata International Journal of Management

Analysis of Cash Flow Statements Using Sharia Accounting Principles as a Tool for Measuring Investment Decisions

Widya Yunisa, Kamilah K, Yenni Samri Juliati Nasution — Wed, 07 Aug 2024 10:20:10 +0000

The purpose of this study was to determine the application of sharia accounting principles in analyzing cash flow statements can be used as an effective tool for measuring and making investment decision decisions at PT Adhi Karya (Persero) Tbk. This research uses a qualitative approach with descriptive methods. Data obtained from the company's cash flow statement in the period 2019-2023. The results of the analysis of the cash flow statement at PT Adhi Karya (Persero) Tbk show the use of the ratio analysis method, by paying attention to several key ratios. Liquidity ratios, such as Operating Cash Flow (OCF), show figures of 2%, 5%, 5%, 5%, 0%. The Funds Flow Coverage Ratio (CAD) has values of 1.61 times, 0.70 times, 0.89 times, 0.85 times, 0.81 times. The ratio of Operating Cash Flow to Interest (OCF) has a value of 2.62 times, 3.77 times, 3.57 times, 3.48 times, 2.54 times. The Capital Expenditure (CPE) ratio reached 2,136.60 times, 5,395.08 times, 3,770.59 times, 1,296.07 times, 273.36 times. Meanwhile, the Total Debt (TH) ratio ranged from 2%, 4%, 4%, 4%, 0%. In addition, the results of the Cash Flow Adequacy Flexibility Ratio (ACC) show values of 0.020 times, -0.015 times, -0.004 times, -0.006 times, -0.012 times. From this analysis, investment decisions can be made based on the performance of the cash flow statement of PT Adhi Karya (Persero) Tbk, indicating that the company's financial reporting reflects compliance with Islamic accounting principles. Fairness and accountability in the company's liquidity reflect accountability.

Analysis of Regional Asset Management Information System Application For Medan City Library Assets and Archive Services

Indah Nurfi, Yenni Samri Juliati Nasution, Nur Fadhilah Ahmad Hasibuan — Wed, 07 Aug 2024 10:23:13 +0000

The purpose of this study is to implement the Regional Asset Management Information System on the assets of the Medan City Library and archive services. This research uses qualitative methods to collect data and information. This study aims to find out the implementation of the Regional Asset Management Information System which is still carried out manually, as well as the complicated procedures for deleting assets. In addition, this study also found challenges in the implementation of accounting information systems, such as errors in the grouping of goods. The results of this study show that the Application Regional Asset Management Information System is still not optimal in its use, because there are still menus that do not exist or cannot be used, such as minute menus and item deletion menus, This needs to be considered so that the processing of financial statements can run smoothly, effectively and efficiently. By offering a new perspective on how Regional Asset Management Information Systems Applications are used, this study adds knowledge in the field of accounting information systems. The results of this study are expected to be used by accounting practitioners and other researchers to be able to improve the Regional Asset Management Information System Application periodically so that the existing data is more accurate.

The Effect of Cash Management System Quality on Customer Retention Loyalty at Bank Syariah Indonesia KC Rantauprapat

Maya Oktavia Dalimunthe, Sugianto, Tuti Anggraini — Wed, 07 Aug 2024 10:26:27 +0000

This research aims to find out whether the quality of the Cash Management System at Bank Syariah Indonesia KC Rantauprapat influences customer loyalty. Participants in this research were customers of Bank Syariah Indonesia KC Rantauprapat. Quantitative research is the methodology used. Researchers only selected a sample of 60 respondents, so the selection was carried out using a total sampling technique. Validated and reliable questionnaires were included in the data collection methods. Simple linear regression, classical assumption test, F hypothesis test, t hypothesis test, and coefficient of determination are data analysis methods used to answer hypotheses. The results of the research carried out show that the t value calculated for the Quality of the Cash Management System (X) is 6.832. With this value greater than t table (2.002). Thus, Ha is accepted and Ho is rejected in testing the research hypothesis. Cash Management System has a significant influence on fund transfer decisions, because Cash Management System contributes to fund transfer decisions by Bank Syariah Indonesia KC Rantauprapat customers. The bill payment feature allows customers to make payments such as telephone, electricity, cellular operator or insurance bills, while delivery orders can be used to make payments for shipping goods.

Analysis of Creative Craft SME Development Strategy in Pentahelix Perspective

Putri Amanda, Muhammad Syahbudi, Aqwa Naser Daulay — Wed, 07 Aug 2024 10:29:46 +0000

Craft businesses in Binjai City do exist, but lack influence and coherence. Therefore, having the ability to innovate is very important for good management. The purpose of this study is to create a process in building a creative craft industry as an economic driver in Binjai City. We hope to build relationships between the creative craft industry and other economic sectors by assessing the potential of the City's creative craft industry and developing an action plan. This study uses a qualitative descriptive approach using the Pentahelix idea. Data collection methods used include observation, interviews, documents, and literature studies. In addition, this study combines SWOT and STP (Segmentation, Targeting, Positioning) analysis with the PentaHelix concept. Researchers produce research using SWOT and STP, it can be seen what strategies are suitable for developing a business, from the results of SWOT there is a suitable SO strategy to use so that the business can continue to grow, and from the results of STP, consumers who shop at creative craft SMEs are not impulsive buyers but shop according to their needs.

The Effect of Return on Equity, Capital Adequacy Ratio and Financing to Deposit Ratio on Return on Assets of PT. Bank Muamalat Tbk

Mhd Rizki Khairi, Atika, Nur Ahmadi Bi Rahmani — Wed, 07 Aug 2024 10:33:09 +0000

The aim of this study is to analyze the impact of Return on Equity (ROE), Capital Adequacy Ratio (CAR), and Financing to Deposit Ratio (FDR) on the Return on Assets (ROA) in PT. Bank Muamalat Tbk. Quantitative approaches are used using secondary data. The data collection process involves the analysis of quarterly financial reports published by P.T. Bank Muamalat in the period 2014-2023. The researchers analyzed the loss report, the financial position report and the calculation report of the minimum capital provision obligation. Statistical analysis is carried out using the SPSS version 29 program, where double linear regression methods are applied to data processing. The results of statistical analysis based on Test F show that at a 95% confidence level (α = 0.05), the variables ROE, CAR, and FDR together or simultaneously have a significant influence on ROA. The research hypothesis states that the independent variable has a significant impact on Return on Assets (ROA) as a dependent variable. From the results of the T test, the ROE variable has a significant effect on ROA of PT Bank Muamalat Tbk, while the CAR and FDR variables have no effect on ROA of PT Bank Muamalat Tbk. The estimate model yielded R values of 0.993 and R square of 0.986. This suggests that there is a very significant correlation between the free and the bound variables, where 98.6% of the changes in the binding variables can be explained by the free variables in this model. As for the other 1.4% affected by aspects not covered in the model.

Implementation of Word of Mouth Marketing (WOMM) Quality in Reveling Nasabah Interest in PPR Products with SWOT Analysis

Ibnu Syawali Manurung, Nursantri Yanti, Muhammad Lathief Ilhamy Nasution — Wed, 07 Aug 2024 10:36:28 +0000

This study aims to analyze the implementation of Word of Mouth Marketing (WOMM) quality in increasing customer interest in Home Ownership Loan (PPR) products at BTN KCP Syariah Setia Budi using SWOT analysis. This research employs SWOT analysis (Strenght, Weakness, Opportunities, Threats) as its foundational framework. The results indicate that WOMM has significant potential to attract customer interest, particularly through the strength of satisfied customers' credibility and the superior quality of services. Major opportunities are also identified in the growth of digital and social media and the increasing trust in sharia financial products. However, challenges include dependence on customer perceptions, limited control over WOMM messages, and intense market competition. With the right strategies, such as enhancing service quality, leveraging social media, and encouraging positive testimonials, BTN KCP Syariah Setia Budi can optimize the positive impact of WOMM to strengthen the market position of their PPR products.

Analysis of Marketing Strategies of Qardh Products Containing Fat in Increasing the Number of Customer at Syariah Bank Indonesia KCP Medan Aksara

Melisa Ananda Putri Ritonga, Nurul Inayah, Aqwa Naser Daulay — Wed, 07 Aug 2024 10:39:28 +0000

In facing this dynamic, the BSI KCP Medan Aksara branch in Medan City has an undeniable role. As one of the existing BSI branches, BSI KCP Medan Aksara is required to not only provide quality sharia banking products and services, but also to become a forum for meeting customer needs by prioritizing sharia principles. Gold-backed Qardh products not only meet customers' financial needs, but also provide solutions that are in line with their religious beliefs and values. This research uses a qualitative research method with an analysis instrument using SWOT which aims to identify factors that influence the effectiveness of marketing strategies, as well as understanding how banks can overcome existing challenges. With an interview instrument and involving 3 respondents. Based on the research results, this research produces that Based on the SWOT results it can be concluded that the strategy chosen by Bank Syariah Indonesia KCP Medan Aksara is SO (Strength and Opportunities) by utilizing a wide branch network to hold education and seminars about Gold Backed Qardh products, optimizing technology sophisticated information to develop mobile applications and online platforms, train sales forces to provide education and consultation to the upper middle market segment, develop strategic partnerships with other sharia financial institutions to develop new products and services, use social media for intensive promotional campaigns about products Gold Backed Qardh. Being in quadrant I position shows a very favorable situation for the company to carry out an aggressive/growth strategy.

Impact of Social Environment, Financial Education, and M-Banking Features on Impulsive Buying Behavior Among Indonesian University Students

Gina Fadhilah, Laylan Syafina, Tuti Anggraini — Wed, 07 Aug 2024 10:41:59 +0000

This study aims to determine the effect of social environment, financial education, and e-commerce supporting features on m-banking on impulsive buying behavior. This quantitative research uses a population of students from the Faculty of Islamic Economics and Business at UIN Sumatera Utara, employing multiple linear regression analysis with SPSS v.26. The sampling method used was purposive sampling technique using the slovin formula. The results of this study can highlight the importance of more integrated and practical financial education programs in universities. If it is proven that lack of financial literacy increases impulse buying behavior, educational institutions can develop curricula that focus more on money management and the impact of impulse spending. If m-banking features are proven to contribute to impulse buying behavior, then app developers can introduce features that encourage users to be more conscious about their spending. If peer influence is shown to have a significant impact on impulse buying behavior, then there needs to be a social intervention that educates students about social influences on their spending. Thus, collaboration between universities and m-banking service providers can strengthen financial education and impulse spending control efforts.

Analysis of Financial Accounting Standards for Entities Without Public Accountability Application for Financial Statements at MSME Rahmah Laundry

Sakinah Zulfitri, Laylan Syafina, Yenni Samri Julianti Nasution — Thu, 08 Aug 2024 02:31:00 +0000

This research aims to analyze the application of the Finanscial Accounting Standard of Non-Public Accountability Entities ( SAK ETAP) as the basis in the preparation of financial report at Micro small and Medium Enterprises Rahmah Laundry. The research use a qualitative approach with descriptive analysis methods, Research data collection was carried out through observation, interviews, documentation, and other supporting sources obtained from the research location. This study highlight how Rahmah Laundry compiles there financial statement. The result of the research show the owner has not followed the standards set by Finanscial Accounting Standard of Non-Public Accountability Entities (SAK ETAP) in the recording and compilation of his financial report due to obstacles he faces such as low awareness, skills and knowledge of the owner of Rahmah Laundry about Finanscial Accounting Standard of Non-Public Accountability Entities (SAK ETAP).

The Influence of Transformational Leadership and Organizational Citizenship Behavior on Employee Performance with Work Passion as Moderation

Hermawan Susanto Ndruru, Ferryal Abadi — Fri, 16 Aug 2024 07:07:22 +0000

The creative industry has emerged as a rapidly growing sector in the global economy, with the challenge of maintaining employee performance being a primary concern. This study investigates the impact of Transformational Leadership and Organizational Citizenship Behavior (OCB) on Employee Performance, with Work Passion as a moderating factor. Data were collected from 220 employees in the creative divisions of television media companies in Jakarta, chosen through purposive sampling, and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that Transformational Leadership significantly enhances OCB, positively affecting Employee Performance. Work Passion, a crucial element in this study, strengthens the impact of OCB on Employee Performance, indicating its crucial role in fostering innovation, quality, and dedication in the creative industry. These findings suggest that industry practitioners should focus on psychological factors like Work Passion to maximise the benefits of transformational leadership and OCB in improving employee performance. The implications highlight the need for leaders to communicate a clear vision and foster an environment where work passion can thrive, ultimately leading to superior performance outcomes.

Interpersonal Skill Overview in the Creative Economy Entrepreneurs in Jakarta

Aristo Surya Gunawan, Ati Cahayani — Thu, 22 Aug 2024 10:22:01 +0000

Entrepreneurial concept and creative economy both have common key points that are creativity and innovation. Entrepreneurs use their creativity to create innovation in order to win the business competition. Creative economy has shifted the manufacturing era to the information services era that based on human resources. Nowadays creative economy increasingly plays an important role for Indonesian economy which can be seen in its contribution to Indonesian GDP, numbers of job field creation and export value. Interpersonal skills is necessary and crucial to determine successful of the business. This research was aims to observe and analyze the interpersonal skill of entrepreneurs in creative industry in Jakarta. This research was descriptive research with quantitative and qualitative data analysis. Quantitative data was obtained through questionnaires distributed to 150 entrepreneurs in creative industry as respondents in Jakarta and qualitative data obtained through interview to 15 selected respondents. Based on quantitative data, this research showed that according to respondents “leaders who have capability to give direction” was considered as the most important factor of interpersonal skill, while the “ability to influence others” was considered as the most important dimension. Respondents considered those interpersonal skills factor and dimension as the prominent element to determine their success in business. While based on qualitative data showed that no interpersonal skill dimension was considered as the prominent one, but each dimension will be proper for each different circumstance that they encounter.

Factors Affecting the Quality of Palembang Regional Government Financial Reports in South Sumatra, Indonesia

Bakti Setyadi, Sulaiman Helmi, Isna Khorul Azizah, Dewi Sartika — Thu, 22 Aug 2024 10:29:08 +0000

This research aims to identify the factors influencing the quality of the Palembang regional government's financial reports. The factors examined include the application of Government Accounting Standards, the Internal Control System, Human Resources Competency, and the Role of Internal Audit. The study employs a qualitative research method with data collected through interviews. The findings reveal that the application of Government Accounting Standards, the Internal Control System, Human Resources Competency, and the Role of Internal Audit significantly affect the quality of the financial reports. The implications of this research suggest that local governments should enhance the implementation of Government Accounting Standards, strengthen the Internal Control System, improve Human Resources Competency, and optimize the role of internal audit to elevate the quality of financial reports.

The Impact of Green Human Resource Management Practices on Employee Well-being and Job Satisfaction

Thu, 22 Aug 2024 10:59:10 +0000

This study delves into the positive impact of Green Human Resource Management practices on job satisfaction and employee well-being within Indonesian companies, with a specific focus on the real estate development sector. As part of a burgeoning global movement towards environmental consciousness, Indonesian businesses are increasingly embracing eco-friendly practices to bolster their competitive edge, cultivate an environmentally responsible image, and attract employees who prioritise sustainability. The research meticulously examines the efficacy of distinct GHRM practices, such as environmental training and decision-making involvement, in nurturing employee well-being and job satisfaction. The methodology employs a quantitative approach, utilising online surveys distributed to top Indonesian property development company employees. The analysis unequivocally confirms that GHRM practices significantly enhance employee well-being and job satisfaction, with employee well-being serving as a mediator that amplifies the positive effect of GHRM on job satisfaction. The findings underscore the pivotal role of comprehensive GHRM strategies in fostering a supportive and sustainable work environment, thereby contributing to overall organisational success. This study enriches the literature on sustainable human resource management, underscoring the imperative for companies to implement GHRM practices to bolster employee well-being and job satisfaction, and convincing the audience of the commitment needed for this transformative process.

Review of Empirical Research on Transformational Leadership and Organizational Performance of Local Government

Ferry Siswadhi, Tri Widyastuti, Ni Nyoman Sawitri, Fitrina Afrianti — Thu, 22 Aug 2024 11:02:57 +0000

This review aims to present a systematic review of empirical research on transformational leadership (TL) and local government performance (LGP) to synthesize the fragmented knowledge and propose a unifying framework for future research. This research adopts a systematic literature review methodology. A total of 22 articles were reviewed after being filtered from 59 articles found through an exhaustive search of online databases: Scopus, Emerald Insight, Science Direct, JSTOR, Taylor and Francis, and Google Scholar. Inclusion criteria were peer-reviewed empirical studies published in English from 2012 to 2024. Exclusion criteria were articles that did not provide empirical results on the relationship between TL and LGP and were published older than 2012. A matrix table was developed to extract and organize information from the articles. The findings revealed three main vital themes. First, general organizational performance is the background most studied in the TL-LGP. Second, almost all studies use quantitative methods to analyze the data collected. Third, in general, the empirical results reported the influence of TL on LGP. A lot of background context still needs to be studied, and qualitative and mixed-method methods will be challenging for future research.

Analysis of Employee Commitment to the Organization with Job Involvement as an Intervening Variable at PT. X

Alda Clarissa Sunaryo, Ivan Yulivan, Jubaedah Nawir — Thu, 22 Aug 2024 11:05:32 +0000

The development of information technology has transformed business and daily life. Organizational transformations are precipitated by the advancement of information technology. In the 21st century, loyal, committed, and dedicated employees are a company's most valuable asset since they perform better and spend more time improving organizational outcomes. This study aims to analyze the effect of work motivation, job security, and organizational climate on employee commitment to the organization, with job involvement as an intervening variable at PT. X. This research used a non-experimental quantitative research method with a total sampling technique, collecting data from 117 respondents using valid and reliable questionnaires. The research results were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM) with Smart PLS version 3. The findings demonstrate that employee commitment to the organization is positively and significantly affected by work motivation, job security, and organizational climate. Furthermore, through job involvement as an intervening variable, work motivation, job security, and organizational climate exert a positive and significant indirect effect on employee commitment. However, their direct effects on employee commitment to the organization are greater than the indirect effects mediated by job involvement.

The Effect of Toxic Workplace and Abuse of Power on Employee Performance at the Ministry X

Annisa Nur Wulandari, Ivan Yulivan, Jubaedah — Thu, 22 Aug 2024 11:08:40 +0000

This research was motivated by an increase in cases of employee complaints at the Ministry X regarding conflicts that occurred with leaders in work units. This research aims to determine and analyze the effect of toxic workplaces and abuse of power on employee performance through employee motivation. The method used in this research is a quantitative method where the data collection technique is by distributing questionnaires to 231 respondents with details of 220 civil servants and 11 government’s contractual employee within the Ministry X. Data analysis and processing techniques using the Partial Least Square (PLS) method. The results showed that (1) Toxic Workplace affects Employee Performance; (2) Abuse of Power has no effect on Employee Performance; (3) Toxic Workplace has no effect on Employee Performance with the mediation of Work Motivation; (4) Abuse of Power affects Employee Performance with the mediation of Work Motivation.

Key Drivers of Performance Accountability in the Batola Regional Government Agency, South Kalimantan Province-Indonesia

Syamsu Rizal Noor, Novita Weningtyas Respati, Wahyudin Nor — Thu, 22 Aug 2024 11:15:29 +0000

This study's primary goal is to identify the variables that affect Batola Regency local government agencies' performance. Barito Kuala Regency received a good predicate based on the results of the Ministry of Administrative and Bureaucratic Reform of the Republic of Indonesia's SAKIP category announcement. However, Several SKPDs did not adhere to it, even though their reports on the findings of the government agency performance accountability assessment still had a strong enough foundation. Thus, a study about this phenomenon is required to ascertain the degree of responsibility of government agency performance in SKPD Barito Kuala Regency. The difference between this study and previous studies lies in the research variables on compliance with laws and regulations. The study's findings show that the clarity of budget targets, accounting control, and reporting systems have a significant impact on the performance accountability of government agencies in Barito Kuala Regency, whereas compliance with laws and regulations has no effect. The preparation of specific budget targets will facilitate the achievement of budget targets and as accounting control. The local government monitors and assesses all activities whether they are economical, efficient, and effective in providing services to the community. A good reporting system is needed to provide information on performance that is easily accessible to interested parties. Resulting in strong performance accountability of government agencies in Barito Kuala Regency.

Transformation of Higher Education Through Digital Leadership (Systematic Literature Review)

Pipin Sukandi — Thu, 22 Aug 2024 11:15:45 +0000

This research aims to explore the implementation of digital leadership in higher education and its impact on the digital transformation process in the management of higher education institutions. With the rapid development of digital technology, universities are challenged to adopt leadership practices that are aligned with the current digital era. This research uses a systematic literature review method. The results revealed that digital leadership involves the ability to lead digital change, facilitate virtual collaboration, utilize data analytics for decision making, and create a digital culture that is open to innovation. The main challenges faced are resistance to change, limited resources, and data security. Success factors include a clear vision, digital training for leaders and staff, adequate technology infrastructure, and active engagement of all stakeholders.

The Role of Market Segmentation and Competitive Positioning in Increasing Brand Awareness in the Indonesian Retail Industry

Aghnia Wulandari, Purnomo, Andy Rustandy — Wed, 18 Sep 2024 00:00:00 +0000

This study examines the influence of advertising spending, customer relationship management, market segmentation, and competitive positioning on brand awareness and revenue growth in the retail sector of Indonesia. Data from 300 participants were gathered and analyzed using Structural Equation Modeling-Partial Least Squares version 3, employing a quantitative methodology. The findings demonstrate that all proposed connections are statistically significant and positive, suggesting that making smart investments in advertising, implementing good customer relationship management techniques, conducting precise market segmentation, and establishing a strong competitive position have a substantial impact on increasing brand awareness and driving revenue growth. These findings provide significant information for retail managers and marketers who want to optimize their marketing strategy and achieve sustainable growth in a competitive market.

Effect of Sustainable Marketing Activities on Customer Loyalty among Young Generations: Case of Fashion Industry in Greater Jakarta-Indonesia

Adzraa Shaafia Nur Yusuf, Ferdy, Evelyn Hendriana — Wed, 18 Sep 2024 04:25:25 +0000

This research discusses the importance of sustainable marketing activities for the long-term success of companies. The research highlights the need for a multidimensional and systematic approach to understanding sustainable marketing by including the cultural dimension. Due to the lack of studies looking at the effect of four dimensions of sustainable marketing activities on customer loyalty, this study aims to test the effect of sustainable marketing activities on brand image, customer satisfaction, and customer loyalty. This research focuses on Generation Y and Z consumers in Greater Jakarta who are more concerned about sustainability issues and are aware of global fashion brands that have implemented ESG. Data from 218 samples selected using judgmental sampling were analyzed using PLS-SEM. The findings show that all dimensions of sustainable marketing activities significantly affect brand image, which sequentially influences customer satisfaction and loyalty. This study finds that cultural dimension has the greatest effect on brand image, while social dimension has the lowest effect. The positive brand image is found to increase customer satisfaction and loyalty. These findings confirm the application of signaling theory, and further practical implications are provided based on the findings.

Proposing the Model to Accelerate SMEs to Apply Green Economy Practices Through the Utilization of Social Crowdfunding

Maya Maria, Hubertina Karolina Ngarbingan, Ginta Ginting, Sri Ismulyati — Wed, 18 Sep 2024 04:29:42 +0000

Following Indonesia's commitment to promoting the achievement sustainable consumption and production practices (RCP- SDGs Number 12), a plan must be put in place to motivate important players (SMEs) to support the green economy. The limitations of SMEs in terms of funding to be able to implement green economic practices are accommodated through access to financial technology, namely social crowdfunding. To gain insight into how SMEs implement green economic practices by utilizing social crowdfunding, a survey was conducted on 75 SMEs use descriptive research design. The results of the descriptive analysis found that some SMEs have not been able to take advantage of social crowdfunding due to several reasons: not being able to access the right website, having requirements that are difficult to fulfill and their technology skills are not yet good. An interesting insight that was extracted from the results of this survey is the high level of confidence among SMEs that implementing green economic practices using social crowdfunding can improve business performance and are confident that they can overcome all difficulties. The proposed conceptual model can apparently be supported by research results which produce the proposition namely:" willingness to participate in implementing green economic practices using social crowdfunding needs to be driven by creating strong awareness and interest by triggering 3 important determinants, namely stakeholder management, community engagement and entrepreneurship strategy”. In the future, this conceptual modeling can be used to conduct quantitative research so that it can explore the facts in the field in a comprehensive manner.

The Effect of Transformational Leadership and Job Autonomy on Employee Performance: The Mediating Role of Innovative Work Behavior

Jonathan Lucky Sasmitha Sasmitha, A Sobandi, E Suryadi, Rofi Rofaida — Wed, 18 Sep 2024 04:34:03 +0000

This research explores the effect of transformational leadership and work autonomy on employee performance through the role of innovative work behavior as a mediator. This study uses a quantitative approach with data collection through a survey involving 45 marketers from various industries as respondents in this study. The questionnaire results were then analyzed using PLS-SEM software. The findings show that transformational leadership positively and significantly influences employee performance and this influence can be explained through the mediating effect of innovative work behavior. However, the opposite result was found between work autonomy and employee performance where work autonomy did not positively and significantly influence employee performance. Managers can enhance marketing personnel performance by implementing transformational leadership. This leadership style fosters innovative work behavior which is very useful for overcoming problems and challenges at work.

Nano Influencer Analysis of Purchasing Interest in Micro and Small Business Products

Tedy Ardiansyah, Nurjanah, Dewi Purwaningsih, Rahmawati Hasan — Tue, 01 Oct 2024 09:33:21 +0000

This research aims to examine the influence of the nano influencer model innovation (ni) on purchasing decisions (kp) through consumer behavior (pk) and purchase interest (mb) on micro and small business or MSME products carried out in the media. In addition, this research also explores the mediating role of consumer behavior (pk) and purchase interest (mb) in relation to decision making (kp). using primary data collected in this research through a questionnaire clicked through Google Form by a total of 125 respondents. Sampling was carried out deliberately, with a focus on students who had experienced or had experience as influencers. Research findings show that ni, kp, and mb have a significant influence on kp in the Jakarta Bogor Depok Tanggerang Bekasi or JABODETABEK area. In addition, a significant influence of pk was found, and mb was identified as the main mediating factor between ni and kp, which were correlated with each other. This research presents the latest information and analysis regarding factors that can help students become nano influencers.

Does the Digital Payment System “QRIS” Affect the Purchasing Behaviour of Food and Beverage Products?

Ajeng Rahma Safitri, Roro Aditya Citraningtyas Ningrum — Tue, 01 Oct 2024 09:35:51 +0000

This study analyzes whether the availability of the QRIS payment method influences the decision to purchase food or drink products for people who are familiar with this payment method. Data was collected through an online survey (n = 112) and followed by respondents in the age range 18-45 years who live in the city of Jakarta and its surroundings as well as several other provinces. Survey questions were developed by adopting some of the factors in innovation adoption (E.M. Rogers, 1972) and factors that influence purchasing behavior (Widayat, Marsudi and Ilyas Masudin, 2023). Based on the simultaneous test and partial test, the probability F-statistics value and the significance value of the QRIS payment system variable is smaller than α (0.05), showing that there is a significant effect of the QRIS payment system on the purchasing behavior variable. A simple regression analysis was carried out, which was also accompanied by a normality test, linearity test and hypothesis test. As a result, the coefficient of determination reveals an R squared value of 0.281, which means that the QRIS payment system variable is able to influence purchasing behavior variables by 28.1%. The results of this research provide insight to business actors, business practitioners and policy makers in the banking sector that convenience in transactions needs to be considered as part of an effective marketing strategy.