Ilomata International Journal of Management

The Impact of Perceived Ease, Usefulness, and Risk on Decisions to Use Brimo QRIS (Case Study in Central Java and Implications for Management)

Bowo Prasetyo — 2024-11-08

Digital payment transactions and the widespread use of electronic devices are hallmarks of the cashless society that is emerging in tandem with the Fourth Industrial change and the change in financial technology. This study aims to examine how people in Central Java perceive the ease, benefits, and hazards of using QRIS, and how these factors influence their decision-making process. This study used a casual associative design and was quantitative in nature. This study used purposive sampling, which selects a population subset according to norms. One hundred people participated in this study. This study included multiple linear regression, hypothesis testing, classical assumption testing, and instrument testing. With a simultaneous test value of 70.201 and a Ftable value of 2.70, along with partial test values of the three variables exceeding the t table value of 1.986, this study concludes that perceptions of convenience, benefits, and risk significantly impact the decision to use BRImo QRIS in Central Java.

Human Capital Management as A Catalyst for Organizational Change: A Study on West Java Health Laboratory (BLUD) Transition

Ria Andiani Supriarti — 2024-11-08

As Labkes Jabar prepares to become a BLUD (Public Service Agency) in 2025, it must address the critical issue of effectively managing its human capital to achieve organizational readiness. The organization must prepare its human capital to be more agile in adapting to new organizational changes and to become the most fundamental asset of the organization in BLUD implementation. Human capital is very influential to the success of an organization in improving their organization’s performance. This study identifies the strategic human capital management (HCM) practices that will drive the success of BLUD implementation, focusing on areas that remain flexible within the constraints of government regulations. The study assesses the organization's human capital practices through a combination of qualitative thematic analysis and quantitative SEM-PLS methods. The findings reveal that while leadership practices are already strong and effective, there is room for improvement in other areas crucial to the transformation. The study recommends the adoption of an advanced Human Capital Management System (HCMS) to optimize leadership development, enhance learning opportunities, improve workforce efficiency, increase knowledge accessibility, and boost employee engagement. By integrating these improvements into a structured HCMS, the organization can better manage and develop its human capital, aligning employee capabilities with the strategic objectives of the BLUD transition. The study further proposes a 7S change management framework as a strategic foundation for implementing these HCM practices. The framework enables the organization to identify change in an organized manner, ensuring that all critical issues are addressed and aligned with the transformation goals. It highlights the necessity of a specialized committee to supervise the development and implementation of these initiatives, accentuating the significance of leadership in facilitating organizational transformation. The research highlights the significance of digitalization, talent management, structured training programs, employee well-being initiatives, and continual competency and performance evaluation as important elements in attaining long-term success. In summary, this investigation offers practical suggestions for Labkes Jabar to improve its human capital management, thereby enabling a seamless transition to BLUD status. Future research should explore broader applications of these strategies across similar government institutions and regions to validate and refine the proposed HCM approach.

Determinant of Digital Transformation on MSME Creative Industry: A Confirmatory Factor Analysis

Imam Darul Firmansyah — 2024-11-11

The latest study highlights the importance of the role of digital transformation in increasing the competitiveness of micro, small, and medium enterprises (MSMEs). However, the complex interaction between factors influencing digital adoption in MSMEs in the creative economy sector is still unresearched, especially in developing countries. This study aims to investigate the determinants of digital transformation adoption among MSMEs, focusing on the relative influence of organizational, technological, and environmental factors. We use a quantitative approach by conducting a survey of 254 MSME owners and managers. The data was analyzed using confirmatory factor analysis (CFA) to assess the relationship between variables. Our findings reveal that organizational factors exert the strongest influence on digital transformation adoption, followed by technology factors. Environmental factors, while significant, show a relatively lower impact. This study contributes to a more diverse understanding of digital transformation in MSMEs by emphasizing the excellence of the organization's internal capabilities. Our study shows that policies aimed at driving digital adoption should prioritize strengthening organizational readiness alongside technology support.

The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia

Miftahol Arifin — 2024-11-11

MSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage.

Perceptions of MSME Actors Towards Using QRIS as a Cash Transaction Tool in Area Universitas Muhammadiyah Surakarta

Kristyawan Wihayanto Putra — 2024-11-20

This study aims to examine the perceptions of MSME actors regarding the use of QRIS as a non-cash transaction tool in the area of Muhammadiyah University of Surakarta, where the variables of perceived ease of use, perceived benefits, perceived risks, and perceived security represent perceptions. This type of research is quantitative, and the data used is primary. The data collection process in this study was conducted by distributing a questionnaire to respondents using Google Forms. Data analysis techniques with research instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. Data processing using the SPSS program. The research results indicate that the perception of ease of use significantly affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of benefits substantially affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of risk does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, and the perception of security does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta.

The Influence of Green Product, Green Brand Image, and Green Advertising on Le Minerale Product Purchase Preferences among Binjai City Residents .

Febrianty Try Andini — 2024-11-21

ABSTRACT:

The purpose of this study was to determine how consumer preferences for mineral products in Binjai City, North Sumatra, are influenced by green products, green brand images, and green advertising. Quantitative analysis used responses obtained from a random stratified sample. The low R Square of 29.4% was due to momentum, which resulted in bias in purchase preferences during the data analysis process. The study findings showed that green products were positively and significantly related to the intention to purchase mineral products, green illustrations were positively and significantly related to the intention to purchase mineral products, and green advertising was positively and significantly related to the intention to purchase mineral products. In addition to using green products, green brand images, and green advertising, green marketing should always be carried out.

Keywords: Green Advertising; Green Brand Image; Green Product; Purchase Preferences

Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail

Triana Agustini — 2024-11-21

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.

Analytic Hierarchy Process Approach for Selecting Audit Team to Reduce Audit Report Lag

Yaumal Arafat — 2024-11-21

Customs and Excise Audit is the authority held by the Directorate General of Customs and Excise (DGCE) in accordance with 125/PMK.04/2007 concerning Customs Audits. West Java's DGCE (one that has that function) has nine audit teams and aims to complete 42 audit reports in 2023. In mid-October 2023, this office received a non-regular audit assignment of seven auditees and had to select a team that could be assigned from a total of nine audit teams. The average audit completion time from 2017 to mid-2023 has always increased. Audits ideally finish within three months of assignment, as per Minister of Finance Regulation No. 125/PMK.04/2007, Article 12, paragraph (1). The author uses the Analytic Hierarchy Process (AHP) method in the decision-making process to determine seven audit teams with the smallest potential for audit report lag. Collaboration with experts and previous research results are also used to determine the criteria in the process. Notably, the identification of audit teams 1 and 5 as having the highest potential for audit report lag, based on criteria derived from expert collaboration and previous research, was empirically validated. Both teams, when assigned audits under real-world conditions, produced reports with completion times exceeding the average, underscoring the predictive validity of the study's methodology.