Ilomata International Journal of Management

The Impact of Perceived Ease, Usefulness, and Risk on Decisions to Use Brimo QRIS (Case Study in Central Java and Implications for Management)

Bowo Prasetyo — 2024-11-08

Digital payment transactions and the widespread use of electronic devices are hallmarks of the cashless society that is emerging in tandem with the Fourth Industrial change and the change in financial technology. This study aims to examine how people in Central Java perceive the ease, benefits, and hazards of using QRIS, and how these factors influence their decision-making process. This study used a casual associative design and was quantitative in nature. This study used purposive sampling, which selects a population subset according to norms. One hundred people participated in this study. This study included multiple linear regression, hypothesis testing, classical assumption testing, and instrument testing. With a simultaneous test value of 70.201 and a Ftable value of 2.70, along with partial test values of the three variables exceeding the t table value of 1.986, this study concludes that perceptions of convenience, benefits, and risk significantly impact the decision to use BRImo QRIS in Central Java.

Human Capital Management as A Catalyst for Organizational Change: A Study on West Java Health Laboratory (BLUD) Transition

Ria Andiani Supriarti — 2024-11-08

Human capital management is limited to administrative tasks despite their importance to an organization's performance. This study seeks strategic human capital management (HCM) methods to help BLUD mplementation succeed, focusing on flexible government norms. The study uses qualitative thematic analysis and quantitative SEM-PLS to assess the organization's human capital practices. The results reveal that leadership techniques are good, but other areas for change can be improved. The paper recommends an dvanced Human Capital Management System (HCMS) for leadership development, learning, workforce efficiency, knowledge accessibility, and employee engagement. A structured HCMS can incorporate these improvements to manage and expand human capital and align employee competencies with BLUD transition goals. The research recommends 7S change management for HCM implementation. The framework helps the organization recognize change and handle critical challenges in line with transformation goals. The need for a specialist committee to oversee the development and implementation of these initiatives emphasizes leadership's role in organizational transformation. According to the study, digitalization, talent management, systematic training, employee well-being, continuous competency, and performance evaluation are critical to long-term success. This study suggests ways an organization can improve its human capital management to move to BLUD status smoothly. To validate and improve the HCM strategy, future studies should apply.

Determinant of Digital Transformation on MSME Creative Industry: A Confirmatory Factor Analysis

Imam Darul Firmansyah — 2024-11-11

The latest study highlights the importance of the role of digital transformation in increasing the competitiveness of micro, small, and medium enterprises (MSMEs). However, the complex interaction between factors influencing digital adoption in MSMEs in the creative economy sector is still unresearched, especially in developing countries. This study aims to investigate the determinants of digital transformation adoption among MSMEs, focusing on the relative influence of organizational, technological, and environmental factors. We use a quantitative approach by conducting a survey of 254 MSME owners and managers. The data was analyzed using confirmatory factor analysis (CFA) to assess the relationship between variables. Our findings reveal that organizational factors exert the strongest influence on digital transformation adoption, followed by technology factors. Environmental factors, while significant, show a relatively lower impact. This study contributes to a more diverse understanding of digital transformation in MSMEs by emphasizing the excellence of the organization's internal capabilities. Our study shows that policies aimed at driving digital adoption should prioritize strengthening organizational readiness alongside technology support.

The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia

Miftahol Arifin — 2024-11-11

MSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage.

Perceptions of MSME Actors Towards Using QRIS as a Cash Transaction Tool in Area Universitas Muhammadiyah Surakarta

Kristyawan Wihayanto Putra — 2024-11-20

This study aims to examine the perceptions of MSME actors regarding the use of QRIS as a non-cash transaction tool in the area of Muhammadiyah University of Surakarta, where the variables of perceived ease of use, perceived benefits, perceived risks, and perceived security represent perceptions. This type of research is quantitative, and the data used is primary. The data collection process in this study was conducted by distributing a questionnaire to respondents using Google Forms. Data analysis techniques with research instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. Data processing using the SPSS program. The research results indicate that the perception of ease of use significantly affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of benefits substantially affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of risk does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, and the perception of security does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta.

The Influence of Green Product, Green Brand Image, and Green Advertising on Le Minerale Product Purchase Preferences among Binjai City Residents .

Febrianty Try Andini — 2024-11-21

ABSTRACT:

The purpose of this study was to determine how consumer preferences for mineral products in Binjai City, North Sumatra, are influenced by green products, green brand images, and green advertising. Quantitative analysis used responses obtained from a random stratified sample. The low R Square of 29.4% was due to momentum, which resulted in bias in purchase preferences during the data analysis process. The study findings showed that green products were positively and significantly related to the intention to purchase mineral products, green illustrations were positively and significantly related to the intention to purchase mineral products, and green advertising was positively and significantly related to the intention to purchase mineral products. In addition to using green products, green brand images, and green advertising, green marketing should always be carried out.

Keywords: Green Advertising; Green Brand Image; Green Product; Purchase Preferences

Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail

Triana Agustini — 2024-11-21

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.

Analytic Hierarchy Process Approach for Selecting Audit Team to Reduce Audit Report Lag

Yaumal Arafat — 2024-11-21

Customs and Excise Audit is the authority held by the Directorate General of Customs and Excise (DGCE) in accordance with 125/PMK.04/2007 concerning Customs Audits. West Java's DGCE (one that has that function) has nine audit teams and aims to complete 42 audit reports in 2023. In mid-October 2023, this office received a non-regular audit assignment of seven auditees and had to select a team that could be assigned from a total of nine audit teams. The average audit completion time from 2017 to mid-2023 has always increased. Audits ideally finish within three months of assignment, as per Minister of Finance Regulation No. 125/PMK.04/2007, Article 12, paragraph (1). The author uses the Analytic Hierarchy Process (AHP) method in the decision-making process to determine seven audit teams with the smallest potential for audit report lag. Collaboration with experts and previous research results are also used to determine the criteria in the process. Notably, the identification of audit teams 1 and 5 as having the highest potential for audit report lag, based on criteria derived from expert collaboration and previous research, was empirically validated. Both teams, when assigned audits under real-world conditions, produced reports with completion times exceeding the average, underscoring the predictive validity of the study's methodology.

Role of Communication in Adaptive Mechanisms of Micro and Small Entrepreneurship for Disabled in Indonesia

Fachmi Ibrahim — 2024-11-22

People with disabilities face multiple challenges in entrepreneurship, including physical limitations, accessibility to resources, and social stigma that often hinders their business development. This study aims to explore the challenges and adaptive strategies faced by people with disabilities in entrepreneurship and identify critical factors that can support their business success. Focusing on the use of communication technology and financial support, this research examines how adaptive training and inclusive policies can influence the success of disabled entrepreneurs. The research methodology involves a literature review and data analysis from various sources to understand communication, adaptive mechanisms, micro and small entrepreneurship, and people with disabilities. Relevant data surrounding these variables were collected, summarized, and analyzed. This study underscores the pivotal role of communication in the adaptive mechanisms of micro and small enterprises operated by individuals with disabilities. Through an extensive literature review, it has been demonstrated that effective communication is essential for disabled entrepreneurs to establish robust social networks, engage with customers, and secure vital resources to address various business challenges.

The Mediation Role of Financial Performance on the Influence of Green Accounting on Banking Sector Company Value

Ardian Noor Trisnabudi — 2024-11-22

This study aims to examine the influence of green accounting and financial performance on company value and the role of economic performance in mediating the impact of green accounting on company value. The research population is 47 banking companies listed on the IDX from 2021 to 2023. The sampling technique used purposive sampling with 132 observation research samples. The results of the study show that green accounting has a positive effect on company value. At the same time, financial performance cannot mediate the influence of green accounting on company value. The study's results support the stakeholder theory that companies must consider environmental impacts to improve relationships with other stakeholders. The research results can also encourage governments and regulatory authorities to develop policies that support ecological transparency and sustainable accounting reporting. This research is limited to collecting green accounting data for some companies that do not present sustainability reports separately, making it difficult for researchers to trace the data.

Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review

Muhammad Umam Mubarok — 2024-11-25

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.

Financial Management Strategies for Improving The Performance of Small and Medium Enterprises: A Case Study of Traditional Indonesian Food Outlets

Dhany Isnaeni Darmawan — 2024-11-26

This study seeks to examine the impact of financial management on enhancing the performance of Micro, Small, and Medium Enterprises (MSMEs), particularly in traditional Indonesian food outlets. Data were gathered through direct observation of these MSMEs using primary sources. The research adopts an action research approach with a case study method. Data collection techniques included interviews, observations, and documentation. The analysis used Multiple Linear Regression, Classical Assumption Testing, and Hypothesis Testing with SPSS software. The findings reveal that financial planning, financial record-keeping, and the separation of personal and business finances have a significant and positive effect on the performance of MSMEs. The R-Square (R²) value of 0.825 indicates that these independent variables can explain 82.5% of MSME performance variation, while the remaining 17.5% is attributed to other factors not explored in this study. The practical implications of this research suggest that traditional Indonesian food MSMEs should emphasize structured financial planning, accurate financial record-keeping, and precise separation of personal and business finances. These practices will enable MSMEs to assess their performance better and make informed business decisions. The study recommends that MSMEs adopt sound financial planning practices, maintain precise financial records, and consistently separate personal from business finances. By doing so, MSMEs can improve their financial management, enhancing business performance and sustainability.

Analysis Of The Digital Marketing Strategy Of Healthy Juice In Ulul Ilmi Msmes Using NVIVO

Armaini Akhirson — 2024-11-26

This study aims to evaluate the digital marketing strategy for Healthy Juice products in Ulul Ilmi MSMEs with a SWOT analysis method supported by NVivo software. The data used in this study was obtained from primary sources, namely the interviews and observations of Ulul Ilmi MSME owners, and secondary data from the results of the collection of media articles related to this research. Using NVivo facilitates secondary data analysis in media articles relevant to digital marketing topics, allowing for more in-depth identification of patterns and themes—data analysis techniques to identify data and digital marketing strategies using the SWOT Matrix. The findings from this research analysis indicate that Ulul Ilmi MSMEs have the main strengths in product quality and the ability to innovate, which can be used to expand market reach through digital strategies. Significant opportunities are found in the increasing health trends among the public and the ease of access to marketing through digital platforms. However, this research also reveals weaknesses in mastery of digital technology and the threat of increasingly fierce competition. By utilizing NVivo, this study successfully identified digital marketing strategies that MSMEs can implement to optimize market potential and strengthen competitiveness.