Ilomata International Journal of Management

The Impact of Agricultural Modernization on Human Resource Regeneration in Cianjur Regency: The Role of Youth Interest as a Mediating Variable

2025-07-02T02:21:18+00:00

Agriculture in Indonesia faces a human resource regeneration crisis as fewer young people enter the sector. This study examines how agricultural modernization can attract the younger generation back to agriculture and how youth interest functions as a mediating factor in accelerating this regeneration process. The research method used is a quantitative approach with a survey design. The sample consists of 50 farmers and agricultural workers, divided into two groups: those who have adopted modern agricultural technology and those using traditional techniques. The results show that agricultural modernization has a significant positive impact on human resource (HR) regeneration, with the interest of the younger generation acting as a mediator that strengthens this relationship

Implementation Policy Service Administration Integrated Sub-district (PATEN) in Sape District, Sape Regency Bima

2025-09-11T04:50:00+00:00

The implementation of public service reforms through the Integrated Administrative Services (PATEN) policy aims to simplify administrative processes and enhance service quality at the sub-district level. In Sape Sub-district, Bima Regency, the policy has been adopted to provide fast and integrated services. However, challenges such as poor communication, limited resources, and overlapping bureaucracy hinder its effectiveness. This study evaluates the PATEN policy's implementation in Sape Sub-district, focusing on communication, resources, personnel placement, and bureaucratic structure. The research uses a qualitative descriptive approach with data collected through interviews, observations, and documentation. The findings aim to identify challenges and provide recommendations to improve the efficiency and quality of public services at the sub-district level.

The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study

2025-09-09T03:02:53+00:00

This study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation.

The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities

2025-09-15T03:40:51+00:00

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.

A Systematic Literature Review: Entrepreneurship among University Students

2025-09-15T04:11:45+00:00

This study aims to examine the latest developments in the study of entrepreneurship among university students with a special focus on entrepreneurial intention and entrepreneurship education. Using a Systematic Literature Review approach supported by bibliometric analysis, this study traces scientific articles published in the past year containing keywords such as entrepreneurship, entrepreneurial intention, entrepreneurship education, and student entrepreneurship. The visualization results show that entrepreneurial intention is the most dominant topic, which is closely connected to entrepreneurship education and entrepreneurship as the core of the literature review. Three main theme groups were also found: (1) psychological and personal themes such as gender and effectuation; (2) educational themes, such as emotional competencies and design education; and (3) technology and innovation themes, such as artificial intelligence and sustainability. The brighter colors of the technology keywords indicate that these issues are current research trends in the context of student entrepreneurship. This study concludes that the development of student entrepreneurship is not only influenced by internal factors such as motivation and emotional competencies, but also by innovative educational approaches and technology integration. These findings provide strategic direction for the development of a more adaptive and contextual entrepreneurship curriculum in the university environment.

A Strategic Perspective on Social Trust and Consumer Purchase Intention: Conceptual Insights and Future Research Directions

2025-10-21T07:29:35+00:00

This study aimed to map the conceptual structure of the relationship between social trust and consumer purchase intention. This study uses a bibliometric approach based on data from the Scopus database. The articles analyzed were 376 journal articles and proceedings published between 2000 and 2025, using English and relevant to the research theme. The data selection method used the PRISMA approach to ensure the accuracy and relevance of the studies analyzed. Bibliometric analysis was carried out using Bibliometrix-R and VOSviewer software to visualize research trends, thematic evolution, and the distribution of dominant keywords. The study results showed that the publication trend on social trust and purchase intention has experienced rapid growth, especially in digital marketing, social media, and e-commerce. Some of the main themes that emerged include the role of online reviews (electronic word-of-mouth), influencer credibility, and the influence of online communities in building consumer trust. In addition, this study identified research gaps, especially in the influence of artificial intelligence algorithms on the formation of social trust, as well as how trust in the digital environment can increase customer loyalty in the long term. Suggestions for further research include further exploration of AI-based personalization in building trust, the impact of data protection regulations on consumer trust, and more effective community-based marketing strategies.

The Influence of Business Competence, Access to Capital, and Marketing Strategy Creativity on Student Business Performance in the Entrepreneurial Student Development Program

2025-10-23T03:29:33+00:00

This study investigates the impact of business competence and access to capital on student business performance, with marketing strategy creativity serving as a mediating variable within the Entrepreneurial Student Development Program (P2MW). Using a quantitative associative approach, data were collected from 120 students representing 57 universities across Indonesia at the 14th KMI Expo, and analyzed through Structural Equation Modeling (SEM) with WARP PLS 07. The findings reveal that business competence and access to capital significantly influence both marketing strategy creativity and business performance. Furthermore, marketing strategy creativity plays a crucial mediating role, amplifying the effects of both independent variables, with business competence showing the strongest influence. These results underscore the importance of integrating entrepreneurial skills and financial access with innovative marketing strategies to enhance the performance of student-led ventures. The study’s cross-sectional design and lack of demographic analysis pose limitations. Future research should employ longitudinal methods and explore demographic variations to deepen understanding and guide policy for more effective entrepreneurship education.

The Influence of Green Influencer towards Purchase Intention: The Extended Theory of Planned Behavior Approach

2025-10-23T03:31:45+00:00

Social media users have grown significantly, reaching 60% of the Indonesian population. Among those users is Pandawara Group, a green social media influencer known for its environmental activism on social media platforms such as TikTok and Instagram. Pandawara Group gained popularity in a short period of time due to its unique content and currently has 10 million active followers, making Pandawara Group a Mega Influencer in less than a year. This research examines the role of the Pandawara Group in promoting green purchase intention through the lens of the Theory of Planned Behavior (TPB). The study focuses on and employs a quantitative approach, utilizing surveys distributed to followers of the Pandawara Group with 122 samples collected. Then, the data is processed through SEM-PLS with the help of SmartPLS. The findings indicate that perceived credibility and expertise attributes positively affect attitudes toward green behavior. The study also finds that perceived congruence positively and significantly influences parasocial relationships, which in turn significantly influences green purchase intentions.

Optimizing Green Investment and CSR to Enhance Palm Oil Firm Performance in Indonesia: The Role of Financial Slack as a Moderating Factor

2025-10-23T03:33:41+00:00

This study explores how green investment (GI) and corporate social responsibility (CSR) influence the performance of palm oil companies in Indonesia, with financial slack examined as a moderating factor. The research is motivated by the urgent need to address greenhouse gas emissions resulting from land conversion in palm oil plantations and the limited empirical studies focused on the agribusiness sector, particularly palm oil. Using a quantitative approach, the study analyzes data from eight palm oil sub-sector firms listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023, generating 24 firm-year observations. Data were obtained from annual and sustainability reports, and analyzed using structural equation modeling with Partial Least Squares (SEM-PLS) via Warp-PLS 8.0. The results reveal that green investment has a significant negative impact on firm performance, while corporate social responsibility exerts a positive effect. Financial slack does not moderate the relationship between GI and performance but weakens the positive influence of CSR on performance. These findings suggest that the effectiveness of GI and CSR strategies in enhancing firm performance is contingent upon the firm’s financial condition. Moreover, in capital-intensive industries like palm oil, financial slack may complicate the intended benefits of CSR. The study’s limitations, particularly the small sample size and focus on listed companies, highlight the need for broader future research.

Analysis of the Effectiveness of Using Instagram as a Promotional Media for Hagu Coffee & Space

2025-10-23T03:37:12+00:00

Instagram is the most widely used social media in indonesia, however, its existence is still doubted in terms of the effectiveness of a company's product marketing. The purpose of this study is to analyze the characteristics of Hagu Coffee & Space followers; analyze the level of effectiveness of using Instagram social media as a promotional media; and analyze the relationship between the characteristics of Hagu Coffee & Space followers and the level of effectiveness of using Instagram social media as a promotional media. This study uses primary data obtained through interviews and questionnaires, while secondary data is obtained from literature studies. Data analysis consists of descriptive analysis, validity test, reliability, correlation and chi square with SPSS 25 analysis tool. The promotion carried out by Hagu Coffee & Space is quite effective especially on attention and interest, but respondents do not search and immediately take action by coming directly to Hagu Coffee & Space until finally sharing information. The Bundling Ramadhan & Iftar promotion is more popular than the Fit You! promo, with visual design and promo relevance being crucial factors in attraction.

Unlocking Gen Z Potential in Creative Industries: The Roles of Agile Leadership, Multifaceted Cooperation, Work Life Integration, and Mental Health

2025-10-23T03:39:52+00:00

This study introduces a novel integrative model that explains how agile leadership, multifaceted cooperation, and mental health support work together to sustain high performance among Generation Z employees in Indonesia’s digital creative agencies. As creative industry workplaces confront the challenge of engaging and retaining Gen Z talent, the findings show that flexible leadership and strong team collaboration not only improve performance to build resilient, high-performing teams in an era defined by change and generational transition. but also support the integration of personal and professional life for young workers. Importantly, mental health support amplifies the positive effects of agile leadership, highlighting the value of fostering psychologically supportive and adaptive work environments. By clarifying these relationships, the study offers actionable insights for creative agencies seeking.

The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung

2025-10-23T03:42:55+00:00

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, which are gaining more attention as awareness of environmentally friendly transportation increases. However, the adoption rate of electric vehicles among millennials in Bandung is still relatively low, necessitating more effective digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies implemented through the automotive market in increasing the purchase intention of electric vehicles among millennials. A quantitative approach that includes descriptive and associative research. Additionally, the method used in this research is a survey method distributed to 398 millennial respondents in Bandung. The research results show that educational content, interactive engagement through marketplace features, and transaction ease have a positive and significant impact on purchase intention. This study concludes that digital marketing strategies through automotive marketplaces are effective in shaping positive perceptions and stimulating the interest of the millennial generation in electric cars. Practical implications suggest that industry players should optimize digital marketing strategies focused on consumer education and engagement to increase the market penetration of electric vehicles.

Understanding the Drivers of Responsible Consumption: A Conceptual Framework

2025-10-23T03:46:08+00:00

Over the years, population explosion and subsequent ever-increasing demand have led to natural resource depletion, wreaking havoc that has left its mark on the environment and threatening human lives. SDG12 aims to achieve responsible consumption that can sustain livelihoods for the present and future generations. However, the notion of responsible consumption is vaguely addressed in existing literature. Understanding the idea of consuming responsibly and its distinct nature as an element of sustainable consumption is important. This study focuses on analysing responsible consumption in the organic food sector and the drivers that motivate it. The study conducts a Bibliometric analysis using the Dimensions.AI database to identify relevant concepts related to responsible consumption and utilises them as a construct for developing a conceptual framework. The study finds that ethical and green consumption are important dimensions of responsible consumption. The study also underscores the role of ethical values in creating green purchase intent and how this intent mediates between value and consumption. Since consumption is a crucial element of human lives, its moderation is important for the success of SDG12 and all other sustainable goals. Environmental awareness and values within oneself contribute to developing purchase intent. During marketing a product, if ethical elements are considered, it may help bridge the intent–behaviour gap.

Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung

2025-10-23T03:49:48+00:00

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape.

Enhancing Employee Performance Through Lean Technical and Social Practices: A Case Study in Oil and Gas Laboratory Services

2025-10-23T03:53:08+00:00

This study examines the application of Lean Technical and Social Practices in enhancing employee performance within the oil and gas laboratory services sector. The oil and gas industry plays a crucial role in Indonesia's economy, yet it faces operational challenges due to fluctuating global oil prices and stringent regulations. The research investigates strategies for improving efficiency and productivity in the sector, with a focus on Total Quality Management (TQM), Just in Time (JIT), and Lean Social Practices. The problem addressed is the need for enhanced operational efficiency and labor productivity in oil and gas laboratory services. This paper fills the gap in research regarding the direct effects of TQM and JIT on employee performance in the oil and gas laboratory services context. While these practices have been widely studied in manufacturing, their impact on employee performance in this specific service sector remains underexploredA quantitative research approach was employed, using structured questionnaires to gather data from 77 participants involved in oil and gas laboratory services. The results show that while TQM significantly improves employee performance both directly and indirectly, JIT only yields positive outcomes when mediated by Lean Social Practices. The study advances the understanding of socio-technical integration by showing that combining technical and social practices delivers sustainable performance gains and practical management benefits in oil and gas laboratory services.

Determinants of Hotel Operators’ Decisions to Adopt SNI CHSE Certification in Post-Pandemic Indonesia

2025-10-23T03:55:42+00:00

The COVID-19 pandemic has had a significant impact on the tourism and hospitality sectors, prompting the need for standardized health and safety protocols to restore public trust. In response, the Indonesian government introduced the SNI CHSE (Cleanliness, Health, Safety, and Environment) certification, which was initially provided free of charge during the pandemic. However, in the post-pandemic period, the certification transitioned into a paid program, creating new challenges for adoption among hotel business operators. This study aims to analyze the influence of certification product, certification cost, and promotion on hotel operators’ decisions to pursue SNI CHSE certification. Employing a quantitative approach through a survey method, data were collected from 100 hotel business actors affiliated with the Indonesian Hotel and Restaurant Association and analyzed using SEM-PLS. The findings reveal that all three factors product, cost, and promotion significantly influence the decision to undertake certification. These results provide strategic implications for policymakers and tourism industry stakeholders in strengthening sustainable tourism recovery through broader CHSE certification implementation, as well as practical implications for designing more effective certification schemes, pricing strategies, and targeted promotional efforts.

Analysis of Understanding and Awareness in the Implementation of Green Accounting in Sasirangan Household Industry MSMEs in Banjarmasin

2025-10-23T03:58:51+00:00

The production of Sasirangan fabric plays an important role in creating employment opportunities and preserving local culture amid modern market changes. However, behind these economic and cultural benefits lies a serious environmental concern, particularly due to the use of chemical dyes that generate wastewater potentially harmful to the river ecosystems in Banjarmasin City. This study aims to analyze the level of understanding and awareness among household-scale Sasirangan industry actors regarding the implementation of green accounting as an effort to manage environmental impacts. This research adopts a descriptive qualitative approach with a case study design. The study involved a population of 41 small-scale Sasirangan industry actors in Banjarmasin City. The data were analyzed using an interactive analysis model consisting of data reduction, data display, and conclusion drawing/verification. The results show that most business owners and employees have limited understanding of green accounting, especially in terms of identifying and reporting environmental costs in financial statements. Although there is awareness of the environmental impact of chemical waste, concerns remain about the financial burden of managing waste or replacing harmful materials with environmentally friendly alternatives. These findings indicate a gap between environmental awareness and its practical application in business operations and financial reporting.

The Influence of Corporate Governance Criteria, Accounting Conservatism, Sales Growth and Firm Size on Investment Efficiency

2025-10-23T04:02:25+00:00

This study investigates the effect of corporate governance, accounting conservatism, firm size, and sales growth on investment efficiency. A multiple linear regression model was employed using SPSS for data analysis. The study covers the period from 2013 to 2023 and focuses on non-cyclical consumer sector companies, with a total sample of 379 observations. The data were obtained from the financial statements of companies listed on the Indonesia Stock Exchange (IDX). Investment efficiency was measured using the proxy developed by (Richardson, 2006), which relates free cash flow to the level of overinvestment at the firm level. Corporate governance was proxied by the proportion of independent board members and board size, while accounting conservatism was assessed through the quality of financial reporting. Firm size was measured using the natural logarithm of total assets, and sales growth was assessed using the growth rate of sales. The research results show that corporate governance, as measured by board independence and board size, influences investment efficiency, with the board fulfilling its obligations effectively. Accounting conservatism also influences investment efficiency, as a result of the concept of prudence in investment decisions. Sales growth and company size also have no effect on investment efficiency due to excessive leverage.

Supervision and Control of Regional Assets at the Regional Asset and Financial Management Agency of City X, East Java: A Perspective of the Characteristics of Good Practice

2025-10-23T04:05:04+00:00

Despite having received twelve consecutive unqualified audit opinions (WTP), the supervision and control of regional assets (Barang Milik Daerah/BMD) in City X, East Java, still face significant challenges, including undocumented assets and weak legal safeguards. These issues highlight a persistent gap between formal compliance and effective asset governance, a condition also found in previous studies across Indonesia. Unlike earlier research that primarily focused on regulatory adherence, this study applies the internationally recognized good practice framework to evaluate asset management in a localized Indonesian context. Through a qualitative case study of BPKAD City X, particularly its Subdivision for Supervision and Control, data were collected via semi-structured interviews and document analysis, then analyzed using Miles & Huberman’s interactive model. The findings reveal that while practices such as asset recording, digitization, transparency, and training are being implemented, strategic tools like the Strategic Asset Management Plan (SAMP), Life Cycle Costing (LCC), and multi-year planning remain underutilized. This study not only fills a gap in the literature by introducing a structured, internationally informed framework to the Indonesian local governance context but also contributes to ongoing discussions on public sector reform, offering insights into how institutional capacity and administrative culture influence the implementation of good practices in decentralized asset management.

Strategic Planning for Non-Profit Organization: Ensuring Operational Sustainability and Expanding Social Impact at Widya Erti Indonesia

2025-10-23T04:08:27+00:00

This study focuses on Widya Erti Indonesia (WEI), a non-profit organization working in the field of sustainable rural development. The research aims to analyze the internal and external factors influencing WEI’s ability to maintain program effectiveness, scale its operations, and respond to the evolving development landscape in Indonesia. The central issue addressed in this research is how WEI can strategically strengthen its position, given the limitations in internal resources and the complexity of external demands. These issues are particularly relevant as development funding structures shift, climate risks grow, and expectations for nonprofit accountability increase. The objectives of the study are threefold: (1) to identify WEI’s internal strengths and weaknesses, (2) to examine external opportunities and threats and (3) to formulate strategic planning to enhance to ensure its long-term sustainability and increase its impact on rural communities. This qualitative descriptive research employs SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external organizational conditions. It is complemented by the STEEPLE framework (Social, Technological, Economic, Environmental, Political, Legal, and Ethical factors) to provide a broader analysis of the external macro-environment affecting WEI’s strategic positioning. Data were collected through focus group discussions (FGDs), key informant interviews, and literature review of donor trends, regulatory changes, and industry reports. To address these challenges, the study recommends three priorities: strengthening governance and systems, diversifying funding, and scaling up community-based approaches. Through partnerships and improved accountability, WEI can achieve greater sustainability and social impact in the next five years.

Determinants of Product Quality on Customer Loyalty through Repurchase Intention and Customer Satisfaction at Kopi Kenangan

2025-10-23T04:11:41+00:00

The Target of this academic inquiry is to identify how the linkage between product quality and customer loyalty by considering the mediating roles of repurchase intention and customer satisfaction among customers of Kopi Kenangan in Bekasi City where the challenges currently faced are tight competition in the retail coffee industry, product quality as the main differentiator and changes in consumer behavior post-pandemic. This research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) and data was collected through structured questionnaires. The sample in this academic inquiry consisted of 250 respondents selected using purposive sampling, specifically consumers who had made purchases more than once. The study found that product quality showed a statistically significant impact on repurchase intention is 0.805 (positive), customer satisfaction is 0.430 (positive), and customer loyalty is 0.453 (positive),. Moreover, repurchase intention and customer satisfaction were proven to act as mediating variables in the linkage between product quality and customer loyalty. These findings reinforce the importance of improving product quality as a strategic move to build customer satisfaction and customer loyalty in the coffee shop industry. This study strengthens the theory that repurchase intention and customer satisfaction are not only dependent variables between them, but also mutually reinforce the effect of product quality on customer loyalty and focus on local brands conducted in Bekasi City.

Innovative Marketing Strategies for Enhancing Neighbourhood Conversational Commerce

2025-10-23T04:16:39+00:00

Conversational commerce (c-commerce) leveraging messaging platforms like WhatsApp presents new opportunities for local neighbourhood engagement in service-oriented markets. Aim: This study investigates how WhatsApp-based conversational agents influence consumer buying behaviour within a local workplace context, introducing the concept of Conversational Commerce of Neighbourhood. Methods: Employing a user-centred design approach, we collected quantitative data from 110 active employees at the Faculty of Economics and Business, Universitas Terbuka, via surveys and observations of a WhatsApp prototype, and conducted qualitative interviews to triangulate findings. Results: Quantitative results show that 73% of respondents reported higher satisfaction with WhatsApp-based local communications, and 65% indicated a higher likelihood of purchasing after personalised interactions; however, 25% expressed concerns about data privacy. Regression analysis indicates significant positive effects of WhatsApp usage on customer satisfaction (p < 0.001), with interaction frequency (p < 0.01) and tailored user satisfaction having substantial influence (coefficient for user satisfaction = 0.85). Qualitative insights highlight the value of personal touch, faster responses, and stronger branding perception in fostering loyalty. Conclusions: When designed with local cultural contexts and transparent data practices, neighbourhood-focused c-commerce via WhatsApp can enhance consumer engagement and purchasing outcomes, offering practical guidance for local businesses and contributing to the theoretical understanding of e-commerce and human–computer interaction in local settings.

Mediation Satisfaction: The Role of Service Quality and Trust to Increasing Customer Loyalty in Bank Indutries

2025-10-23T04:19:41+00:00

Competition in the banking sector is currently increasing. The banking industry is required to continuously improve services so that it has an impact on customer satisfaction and loyalty. The purpose of this study is to address the inconsistency of results by analyzing the influence of service quality and trust on customer satisfaction and loyalty at PT. BRI Finance Jember. The measuring instrument is a questionnaire with a population of 186 customers of PT. BRI Finance Jember who also served as the research sample. Structural Equation Modeling (SEM) with the help of the WarpPLS application is used in this study to test the hypothesis. Finally, the results of the study show that service quality has an impact on satisfaction. Trust has an impact on satisfaction and loyalty. Service quality has an impact on loyalty. Trust has an impact on loyalty. Satisfaction has an impact on loyalty. In addition, customer satisfaction acts as an intervening variable that strengthens the influence of service quality and trust on customer loyalty. These findings emphasize the importance of improving service quality and building trust as the main strategy in maintaining and increasing customer loyalty of PT. BRI Finance Jember. This research provides practical contributions to applied marketing management and designing service management policies to enhance customer satisfaction and loyalty in financial institutions in Southeast Asia.

Building Brand Value Through Consumer Trust in Digital Strategies: Evidence from Indonesia's Beauty Industry

2025-10-23T04:21:06+00:00

The aim of this study is to investigate the influence of affiliation, live streaming, viral video content, and social interaction on brand value creation in the beauty product industry in Indonesia with consumer trust as a mediating variable. A quantitative method was employed, and data were collected through 350 samples and analyzed using Structural Equation Modeling (SEM) based on SmartPLS software. The result indicates that all digital marketing channels contribute to building consumer trust, then pushing brand value. Among these channels, interactive community engagement exerts the most profound influence, highlighting the active participation and interaction in digital marketing for beauty products in Indonesia. The study provides practical recommendations for beauty firms to improve their digital marketing via trust-building and brand equity development.

Examining the Impact of Product, Price, and Service Priorities on Customer Satisfaction in Digital Journal Publishing: An AHP and Pearson Correlation Approach

2025-10-23T04:22:39+00:00

The digital transformation of the scientific publishing industry has reshaped customer expectations regarding service quality, pricing, and product innovation. Yet, limited empirical insights exist into how these dimensions collectively shape customer satisfaction within digital publishing environments. This study identifies and prioritizes the key factors driving customer satisfaction in digital scientific journal publishing at PT Penerbit Ilmiah Indonesia. A quantitative design integrating the Analytical Hierarchy Process (AHP) and Pearson correlation analysis was employed to evaluate the priorities and interrelationships among product, price, and service quality dimensions. Data were obtained from 106 Open Journal Systems (OJS) users through an online survey encompassing 12 evaluation sub-criteria. The AHP results revealed interface design (0.1986), system reliability (0.1544), and review process speed (0.1201) as top priorities. Pearson correlation results demonstrated that price showed the strongest association with satisfaction (r = 0.846, p < 0.001), followed by service quality (r = 0.814) and product quality (r = 0.715). These findings underscore the strategic need to enhance platform usability and ensure pricing transparency to foster user satisfaction and loyalty. The study contributes to advancing data-driven service optimization frameworks and provides actionable insights for publishers to refine customer-centric digital marketing strategies.