1.
Prasetyo A, Praswati AN. The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. ijjm [Internet]. 2024Dec.27 [cited 2025Jan.5];6(2):555 -70. Available from: https://ilomata.org/index.php/ijjm/article/view/1450