Wulandari A, Purnomo, Rustandy A. The Role of Market Segmentation and Competitive Positioning in Increasing Brand Awareness in the Indonesian Retail Industry. ijjm [Internet]. 2024 Sep. 18 [cited 2026 Mar. 6];5(4):1390-412. Available from: https://ilomata.org/index.php/ijjm/article/view/1293