Hermanses, Bintang, Balqis Tiara Jove, and Mutia Wella Lukitasari. “Public Relations Communication Strategies in Building Consumer Branding: Analysis of Unilever Company”. Ilomata International Journal of Management 5, no. 1 (March 15, 2024): 340-358. Accessed May 10, 2024. https://ilomata.org/index.php/ijjm/article/view/1098.