Helmi, S., D. Sartika, S. F. Ramadhina, and R. Fitriani. “The Impact of Internal Marketing on Educators’ Satisfaction and Loyalty in Private Universities”. Ilomata International Journal of Management, Vol. 6, no. 4, Sept. 2025, pp. 1323-35, doi:10.61194/ijjm.v6i4.1637.