Fransiska, H., Heriyadi, Ramadania, and W. Pebrianti. “E-Commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce”. Ilomata International Journal of Management, Vol. 6, no. 1, Dec. 2024, pp. 362 -75, doi:10.61194/ijjm.v6i1.1502.