Mahendra, A. V. and Pratminingsih, S. A. (2025) “Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung”, Ilomata International Journal of Management, 6(4), pp. 1490-1500. doi: 10.61194/ijjm.v6i4.1794.