Prasetyo, Anton, and Aflit Nuryulia Praswati. 2024. “The Role of Brand Awareness As A Mediator in the Relationship Between Entertainment and EWOM on Brand Loyalty: An Analysis of Social Media Marketing Content.”. Ilomata International Journal of Management 6 (2), 555 -70. https://doi.org/10.61194/ijjm.v6i2.1450.