Hermanses, Bintang, Balqis Tiara Jove, and Mutia Wella Lukitasari. 2024. “Public Relations Communication Strategies in Building Consumer Branding: Analysis of Unilever Company”. Ilomata International Journal of Management 5 (1), 340-58. https://doi.org/10.52728/ijjm.v5i1.1098.