FARIDA. Strategic Insights into Elevating Marketing Performance. Ilomata International Journal of Management, [S. l.], v. 4, n. 4, p. 678–696, 2023. DOI: 10.52728/ijjm.v4i4.972. Disponível em: https://ilomata.org/index.php/ijjm/article/view/972. Acesso em: 21 mar. 2026.