PIKA, Putu Ayu Titha Paramita. Marketing Strategies to Attract Millenial Generation Consumers’ Buying Intentions. Ilomata International Journal of Management, [S. l.], v. 4, n. 4, p. 518–529, 2023. DOI: 10.52728/ijjm.v4i4.907. Disponível em: https://ilomata.org/index.php/ijjm/article/view/907. Acesso em: 24 mar. 2026.