YUNUS, Riza M. Understanding Business Marketing Strategy and Its Influence on Consumer Behavior: A Qualitative Analysis. Ilomata International Journal of Management, [S. l.], v. 4, n. 1, p. 47–57, 2023. DOI: 10.52728/ijjm.v4i1.673. Disponível em: https://ilomata.org/index.php/ijjm/article/view/673. Acesso em: 6 mar. 2026.