FARITZAL, Adam; ARYANI, Widya Chandra Putri; PADMAKUSUMAH, Rizal Ramdan; DWIYOGO, Santos Winarso; NURUNNISHA, Gina Apriyani. The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City). Ilomata International Journal of Management, [S. l.], v. 4, n. 1, p. 118–132, 2023. DOI: 10.52728/ijjm.v4i1.672. Disponível em: https://ilomata.org/index.php/ijjm/article/view/672. Acesso em: 6 mar. 2026.