FATIMAH, Feti; SANTOSO, Budi; RAHAYU, Jekti. The Role of Direct Marketing, Relationship Marketing, Purchasing Decisions on Consumer Loyalty in Micro-Scale Retail Business. Ilomata International Journal of Management, [S. l.], v. 7, n. 3, p. 1101–1109, 2026. DOI: 10.61194/ijjm.v7i3.2303. Disponível em: https://ilomata.org/index.php/ijjm/article/view/2303. Acesso em: 25 jul. 2026.