SUKRI, Sukri; EVANITA, Susi; DWITA, Vidyarini. Theory of Planned Behaviour and its Applications in Marketing Contexts: A Systematic Literature Review and Future Directions. Ilomata International Journal of Management, [S. l.], v. 7, n. 1, p. 502–523, 2026. DOI: 10.61194/ijjm.v7i1.2006. Disponível em: https://ilomata.org/index.php/ijjm/article/view/2006. Acesso em: 6 mar. 2026.