CHRISTIARINI, Renny; ROONEY; PUTRA, Edy Yulianto. Purchase Intention Analysis in Augmented Reality Marketing: SOR Implementation Framework. Ilomata International Journal of Management, [S. l.], v. 7, n. 1, p. 296–317, 2026. DOI: 10.61194/ijjm.v7i1.1949. Disponível em: https://ilomata.org/index.php/ijjm/article/view/1949. Acesso em: 6 mar. 2026.