BURHAN; LISTIANA, Erna; PURMONO, Bintoro Bagus; AFIFAH, Nur; SETIAWAN, Harry. The Impact of Firm-Generated and User-Generated Content on Brand Loyalty on TikTok: The Role of Trust and Engagement. Ilomata International Journal of Management, [S. l.], v. 6, n. 2, p. 646–665, 2024. DOI: 10.61194/ijjm.v6i2.1547. Disponível em: https://ilomata.org/index.php/ijjm/article/view/1547. Acesso em: 6 mar. 2026.