MUBAROK, Muhammad Umam; SARI, Maheni Ika; WIBOWO, Yohanes Gunawan; MATHEW, Raisun. Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review. Ilomata International Journal of Management, [S. l.], v. 6, n. 1, p. 156–173, 2024. DOI: 10.61194/ijjm.v6i1.1534. Disponível em: https://ilomata.org/index.php/ijjm/article/view/1534. Acesso em: 6 mar. 2026.