PRASETYO, Anton; PRASWATI, Aflit Nuryulia. The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Ilomata International Journal of Management, [S. l.], v. 6, n. 2, p. 555–570, 2024. DOI: 10.61194/ijjm.v6i2.1450. Disponível em: https://ilomata.org/index.php/ijjm/article/view/1450. Acesso em: 6 mar. 2026.