WICAKSONO, Teguh; SYAHRANI, Syahrani; ARIANI, Gusti Meinar Girda; ROYANTI, Farhana; GINA, Wardatul. Exploring the Impact of Optimism and Innovativeness on Consumer Purchase Intentions: The Mediating Role of Perceived Usefulness and Ease of Use in Live Commerce. Ilomata International Journal of Management, [S. l.], v. 6, n. 3, p. 883–906, 2025. DOI: 10.61194/ijjm.v6i3.1383. Disponível em: https://ilomata.org/index.php/ijjm/article/view/1383. Acesso em: 6 mar. 2026.