WULANDARI, Aghnia; PURNOMO; RUSTANDY, Andy. The Role of Market Segmentation and Competitive Positioning in Increasing Brand Awareness in the Indonesian Retail Industry. Ilomata International Journal of Management, [S. l.], v. 5, n. 4, p. 1390–1412, 2024. DOI: 10.61194/ijjm.v5i4.1293. Disponível em: https://ilomata.org/index.php/ijjm/article/view/1293. Acesso em: 6 mar. 2026.