Grace, M., Purmono, B. B., Afifah, N., & Setiawan, H. (2024). The Effect of Self-Discrepancy on e-WOM and Purchase Intention through Subjective Well-being in Influencer Marketing on Instagram. Ilomata International Journal of Management, 6(1), 327 - 344. https://doi.org/10.61194/ijjm.v6i1.1503